SimpleTexting vs TextMagic (2026): which should you pick?

Pick SimpleTexting if

• Fits if you're a small US business sending promotions and reminders by text
• Works for churches and nonprofits, with 15% off monthly plans

Look elsewhere if

• Not for you if your customers are on WhatsApp or Instagram rather than plain texts
• Pricey if your team is big, as each user past 3 costs $20 a month
• Tight if you downgrade, as rolled-over credits are lost when you do
• Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
• Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up

Pick TextMagic if

• Fits if you send occasional texts and don't want a subscription
• Works for teams with many users, since seats are unlimited

Look elsewhere if

• Pricey if you send a lot: every text costs 4.9 cents
• Watch out: US local numbers need 10DLC registration, and the page lists a fee
• Watch out: long or non-Latin messages count as several parts
• Tight if you want email: past 10,000 emails it is billed per message

SimpleTexting

• A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
• Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
• A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
• Rollover credits are lost if you downgrade your plan.

TextMagic

• Cost depends on volume: 4.9¢ per US text, plus $10 per month for each number after its first free month.
• Longer messages cost extra; one part is 160 plain or 70 Unicode characters.
• US 10DLC brand and campaign registration is required for local numbers, and the pricing page lists a fee for it.
• After the first 10,000 emails, email is billed per message at $0.001 at the volumes the page lists.

SimpleTexting

Mass texting and MMS

Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.

Two-way messaging

Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.

Keywords, forms and pop-ups

Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.

Auto-replies and drip campaigns

Automatic replies and scheduled sequences of texts that go out after someone joins a list.

AI Assist

A message generator that drafts campaign texts, included on every plan.

Rollover credits

On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.

TextMagic

Mass texting

Send campaigns and scheduled texts to unlimited contacts, with two-way messaging and delivery reporting included.

Automation flows

A flow builder for drip campaigns and message sequences, with follow-ups across SMS and email.

Shared inbox and chat widget

Connects SMS, live chat and social channels in one inbox for the whole team, and the page says there is no per-seat charge.

Email campaigns

Drag-and-drop and AI template builder with open and click tracking, billed per email after the first 10,000.

Bring your own number

Connect an existing Twilio, Vonage, Sinch or Bandwidth account to send from your own numbers at a lower per-text rate.

Numbers and compliance tools

Local and toll-free numbers, alphanumeric sender IDs, and guided 10DLC brand and campaign registration for US texting.

SimpleTexting

• 500 credits$23.20

  per month for 500 credits, billed annually ($29 billed monthly)

  All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.

• 1,000 credits$39.20

  per month for 1,000 credits, billed annually ($49 billed monthly)

  Same features with twice the credits; extra credits 5¢ each.

• 3,000 credits$87.20

  per month for 3,000 credits, billed annually ($109 billed monthly)

  Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).

• 7,500 credits$183.20

  per month for 7,500 credits, billed annually ($229 billed monthly)

  Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).

• 50,000 credits$719.20

  per month for 50,000 credits, billed annually ($899 billed monthly)

  Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).

• CustomCustom

  Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.

TextMagic

• Pay as you go$0

  no monthly fee, billed per message from credit

  Buy credit and spend it on SMS at 4.9¢ per 160-character text; 1¢ per text via a connected Twilio, Vonage, Sinch or Bandwidth account.

SimpleTexting

• Annual discount

  Save 20% with yearly billing

  SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.

• Nonprofit

  15% off for nonprofits and churches

  Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.

TextMagic

No public discounts listed.