Email Marketing & Newsletters

Send newsletters and campaigns to your list, with sign-up forms, automated emails and a count of who opened them.

Price against what you get

Which email marketing and newsletter tools give the most for the money?

Going by our grades, Constant Contact and Zoho Campaigns give the most for the money among email marketing and newsletter tools: no tool on this chart scores higher without costing more.

See all 23 on the chart

Keep or make

Could you make your own?

A mailing list at its plainest is a table of addresses and a form to join it. Getting thousands of emails into inboxes rather than spam, and staying within the law on consent and unsubscribing, is a service, not an app.

Keep25Your call0Make0None of these email marketing and newsletter tools is one to make.

Price

Runs on

Must be

25 tools

ActiveCampaign
Email Marketing
2.4GPA
Email marketing and multi-step automation priced by contacts
Free trial · from $15/moWeb
AWeber
Email Marketing
2.4GPA
Email marketing for small businesses, with landing pages and a store
Free plan · from $12.50/moWeb
beehiiv
Email Marketing
2.4GPA
Newsletter platform with paid subscriptions, ads, website and podcast
Free plan · from $49/moWeb
Benchmark Email
Email Marketing
2.2GPA
Straightforward email campaigns with every feature on every plan
Free plan · from $16/moWeb
Brevo
Email Marketing
2.6GPA
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Free plan · from $9/moWeb
Campaign Monitor
Email Marketing
2.4GPA
Email marketing for small businesses, nonprofits and agencies
Free trial · from $11.70/moWeb
Constant Contact
Email Marketing
2.6GPA
Email, SMS and social marketing for small businesses
Free trial · from $10.20/moWeb · iOS
Customer.io
Email Marketing
2.2GPA
Data-driven email, SMS, push and in-app messaging for product teams
Free trial · from $100/moWeb
Drip
Email Marketing
2.0GPA
Email automation and pop-ups for online stores
Free trial · from $39/moWeb
EmailOctopus
Email Marketing
2.8GPA
Simple, low-cost email marketing with a free plan for 2,500
Free plan · from $9/moWeb
Encharge
Email Marketing
2.4GPA
Behavior-based email automation for SaaS and subscription businesses
Free trialWeb
Flodesk
Email Marketing
2.4GPA
Design-led email marketing and checkout for creators
Free plan · from $19/moWeb
GetResponse
Email Marketing
2.4GPA
Email marketing with automation, webinars, courses and landing pages
Free plan · from $19/moWeb · iOS · Android
Kit
Email Marketing
2.6GPA
Email marketing and paid newsletters for creators
Free plan · from $33/moWeb
Klaviyo
Email Marketing
2.4GPA
Email, text and push marketing built on online-store customer data
Free plan · from $20/moWeb
Mailchimp
Email Marketing
2.8GPA
Email and SMS marketing with automations, priced by contact count
Free plan · from $13/moWeb · iOS · Android
Mailcoach
Email Marketing
2.2GPA
Email campaigns priced by emails sent, hosted or self-hosted
Free trial · from $9.99/moWeb
MailerLite
Email Marketing
2.6GPA
Email newsletters, automations, sites and paid subscriptions
Free plan · from $12/moWeb · iOS
Moosend
Email Marketing
2.6GPA
Low-cost email campaigns and automation priced by contacts
Free trial · from $7/moWeb
Omnisend
Email Marketing
2.4GPA
Email, SMS and push marketing for online stores, priced by contacts
Free plan · from $16/moWeb
Privy
Email Marketing
2.4GPA
Pop-ups, email and SMS for small online stores
Free trial · from $30/moWeb
Sender
Email Marketing
2.8GPA
Email and SMS marketing with a free plan for 2,500 subscribers
Free plan · from $9/moWeb
SendPulse
Email Marketing
2.6GPA
Email campaigns and automation in a wider multichannel suite
Free plan · from $9.60/moWeb · iOS · Android
Sendy
Email Marketing
2.0GPA
Self-hosted newsletter app that sends through Amazon SES
From $69 one-timeWeb
Zoho Campaigns
Email Marketing
3.0GPA
Email, SMS and WhatsApp campaigns that tie into Zoho's apps
Free plan · from $3/moWeb

Tools