Zoho Campaigns
Email, SMS and WhatsApp campaigns that tie into Zoho's apps
Zoho Campaigns report card
Very good · out of 4.0 · graded Oct 17, 2026
Best for email marketing for businesses on Zoho
Zoho Campaigns is the cheapest proper email tool here: $3 a month on yearly billing for 500 contacts, with A/B tests and workflows. It ties into Zoho CRM and the rest of Zoho's apps, and texts and WhatsApp are there if you buy credits. The free plan has no automations, though, and cart emails and pop-ups need Professional.
Who Zoho Campaigns is for
- Great if your business already runs on Zoho CRM or Zoho Books
- Handy when you want automations and A/B tests for a few dollars a month
- Good for small clubs and teams, since the free plan allows 5 users
Who Zoho Campaigns is not for
- Skip it if you want a welcome series on the free plan, as workflows need a paid plan
- Tight if you're on Standard and run a shop, since cart and purchase emails need Professional
- Not for you if you want texts included, as SMS and WhatsApp are paid for with separate credits
Why Zoho Campaigns gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyStandard is $3 a month for 500 contacts on yearly billing, or $4 monthly, well under 60% of the cheaper quarter of email tools. Even Professional is $4.50, and Standard is $49 a month billed monthly at 10,000 contacts.
- BFree plan and trialForever Free covers 2,000 contacts, 6,000 emails a month and 5 users, with templates and AI writing help. That's three emails a month to a full list, which one person could live on. No automated workflows, though.
- BFeaturesA drag-and-drop editor, workflows triggered by sign-ups and email actions, A/B tests, the Zia AI for copy and send times, SMS and WhatsApp campaigns, and syncs with Zoho CRM, Desk and Books. That's the whole job. Cart emails and pop-ups need Professional.
- CEase of useNo App Store rating on record and no phone app. If you already use Zoho it slots right in, but otherwise it's a web app with lists, workflows and templates to set up.
- BPlatforms and integrationsWeb only, with Zoho CRM and Bigin, Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite and Zapier, and an API. No desktop or phone app keeps it at a B.
What these grades rest on. Graded from this listing, whose facts were read from Zoho's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/zoho-campaigns#review"><img src="https://toolgpa.com/badge/zoho-campaigns.svg" alt="Zoho Campaigns: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Zoho Campaigns stands among email marketing and newsletter tools
Zoho Campaigns's GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade.
It stands best on value for money (A, above 23 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $3 a month, against a middle price of $13 for the category: 0 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Zoho Campaigns’s own letter is outlined.
- AValue for moneyAbove 23 of 24, level with 1
- BFree plan and trialAbove 20 of 24, level with 3
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Zoho Campaigns, or make your own?
Keep it
To replace Zoho Campaigns you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade. It costs $36 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- It plugs into other products, Zoho CRM, Bigin by Zoho CRM and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Zoho Campaigns’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Zoho Campaigns?
Zoho Campaigns is Zoho's email marketing service, with SMS and WhatsApp campaigns sold as add-ons. It offers a drag-and-drop editor, automated workflows, segmentation and the Zia AI assistant, and connects to Zoho CRM and the rest of Zoho's suite. Paid plans are priced by contact count, and a free plan covers 2,000 contacts.
Zoho Campaigns has a free plan. Paid plans start at $3 per month for up to 500 contacts, billed yearly. See every plan
Good for
- Businesses already using Zoho CRM or other Zoho apps
- Small lists that fit within the free 2,000-contact plan
- Online stores wanting cart and purchase follow-ups at a low price
Worth knowing
- The free plan has no automated workflows and stops at 6,000 emails a month.
- Standard tops out at 100,000 contacts; larger lists need Professional, up to 500,000.
- SMS and WhatsApp are paid for with separate credits, and a dedicated IP costs $360 a year.
- Abandoned-cart, purchase follow-up and pop-up forms need Professional.
Key features
- Drag-and-drop editor and templates
- Pre-designed templates, HTML import and dynamic content blocks; Standard adds over 120 templates, attachments and A/B tests.
- Automated workflows
- Triggered by form sign-ups, list entry, segments and email actions. Professional adds date, tag and open triggers, abandoned cart and purchase follow-ups.
- Zia AI
- Writes campaign copy from your subject line and audience, recommends subject lines and products, and times sends. You can also bring your own AI model.
- SMS and WhatsApp
- Text and WhatsApp campaigns and workflow steps on paid plans, paid for with separate credits.
- Zoho suite integrations
- Syncs with Zoho CRM, Bigin, Desk, Books, Survey and Backstage, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier.
Zoho Campaigns pricing
- Starts at
- $3 per month for up to 500 contacts, billed yearly
- Free plan
- Forever Free plan: up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, generative AI and basic reports. No automation workflows.
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Forever Free | $0 | 2,000 contacts, 6,000 emails a month, 5 users, drag-and-drop and HTML templates, and basic reports. |
| Standard | $3per month for up to 500 contacts, billed yearly ($4 monthly) | Unlimited emails, 10 users, A/B tests, basic workflows and priority support; up to 100,000 contacts. $49 a month billed monthly at 10,000 contacts. |
| Professional | $4.50per month for up to 500 contacts, billed yearly ($6 monthly) | Advanced segments, scoring, dynamic content, pop-ups, cart and purchase workflows, 20 users; up to 500,000 contacts. $81 a month billed monthly at 10,000. |
Read from zoho.com on Oct 17, 2026. Prices change, so confirm with Zoho Campaigns before you buy.
Ways to pay less
- Annual discountSave 25% with yearly billing
Zoho Campaigns' pricing page takes 25% off paid plans billed yearly: Standard at 500 contacts is $3 a month instead of $4.
Stated on zoho.com
Works with
- Zoho CRM
- Bigin by Zoho CRM
- Salesforce
- HubSpot
- Shopify
- WooCommerce
- Eventbrite
- Zapier
Zoho Campaigns alternatives
- Zoho Campaigns vs Mailchimp
Free plan · from $13/mo
- Zoho Campaigns vs Brevo
Free plan · from $9/mo
- Zoho Campaigns vs MailerLite
Free plan · from $12/mo
- Zoho Campaigns vs Constant Contact
Free trial · from $10.20/mo
- Zoho Campaigns vs HubSpot
Free plan · from $20/mo
Common questions
Is Zoho Campaigns free?
Zoho Campaigns has a free plan. Forever Free plan: up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, generative AI and basic reports. No automation workflows. Paid plans start at $3 per month for up to 500 contacts, billed yearly.
How much does Zoho Campaigns cost?
Zoho Campaigns lists 3 plans. Forever Free: $0. Standard: $3 per month for up to 500 contacts, billed yearly ($4 monthly). Professional: $4.50 per month for up to 500 contacts, billed yearly ($6 monthly). Prices were read from zoho.com on Oct 17, 2026.
What platforms does Zoho Campaigns work on?
Zoho Campaigns is available on Web.
Does Zoho Campaigns offer any discounts?
Zoho Campaigns publicly lists the following: Save 25% with yearly billing.
Does Zoho Campaigns have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Zoho Campaigns is listed for Web.
Does Zoho Campaigns have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Zoho Campaigns is listed for Web.
Is Zoho Campaigns open source?
Zoho Campaigns is not described as open source on its own site, as read on Oct 17, 2026.
Does Zoho Campaigns have an API?
Yes. Zoho Campaigns offers a public API, according to its own site.
What does Zoho Campaigns integrate with?
Zoho Campaigns's listing names Zoho CRM, Bigin by Zoho CRM, Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite and Zapier. A listing names up to eight integrations, so it may connect to more.
Does Zoho Campaigns have a free trial?
Yes. 14-day free trial, no credit card required.
Who makes Zoho Campaigns?
Zoho Campaigns is made by Zoho Corporation.
What are the alternatives to Zoho Campaigns?
The closest alternatives to Zoho Campaigns in our directory are Mailchimp, Brevo, MailerLite, Constant Contact and HubSpot. Each one has a side-by-side comparison with Zoho Campaigns.
How does Zoho Campaigns compare with other email marketing and newsletter tools?
Zoho Campaigns's GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade. It stands best on value for money (A, above 23 of 24) and worst on ease of use (C, above 1).
Is Zoho Campaigns good value for money?
ToolGPA grades Zoho Campaigns A for value for money. Its paid plans start at $3 a month, against a middle price of $13 for the category: 0 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Zoho Campaigns?
To replace Zoho Campaigns you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade. It costs $36 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. Texts from a business number, registered with the carriers. It plugs into other products, Zoho CRM, Bigin by Zoho CRM and Salesforce among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.