Price against what you get
Best-value email marketing and newsletter tools
Going by our grades, Constant Contact and Zoho Campaigns give the most for the money among email marketing and newsletter tools: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $13 a month across the 23 that charge, from $3 (Zoho Campaigns) to $100 (Customer.io). 3 of the 23 score above the category's average while starting at or below its middle price. 11 cost more than the middle price and score below the average.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- Nothing scores higher without costing more
- The best score at each price
- Has a free plan
- No free plan
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<a href="https://toolgpa.com/charts/email-marketing"><img src="https://toolgpa.com/charts/email-marketing/chart.svg" alt="23 email marketing and newsletter tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>The best at every price
Each step is the highest score email marketing and newsletter tools reach at that price or below. Nothing on the chart beats these without costing more.
$3
a month to start · scores 2.7 of 4
- Zoho Campaigns$3 per month for up to 500 contacts, billed yearlyBCB
$10.20
a month to start · scores 3.3 of 4
- Constant Contact$10.20 per month and up by contact count, billed annually (Lite)BAB
Paying more for less
The email marketing and newsletter tools that the most others beat on both counts: a higher score and a lower starting price.
- Benchmark EmailStarts at $16 a month and scores 2.3 of 4.12 of 22 score higher for lessCCB
- MailcoachStarts at $9.99 a month and scores 2.3 of 4.6 of 22 score higher for lessCCB
- Customer.ioStarts at $100 a month and scores 2.7 of 4.3 of 22 score higher for lessBCB
- beehiivStarts at $49 a month and scores 2.7 of 4.3 of 22 score higher for lessBCB
- DripStarts at $39 a month and scores 2.7 of 4.3 of 22 score higher for lessBCB
A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.
The four quarters
Where the tools fall when the chart is cut at the middle price and the average score.
More for less3
Each scores above the category's average and starts at or below its middle price.
Costs more, scores more0
Each scores above the average and starts above the middle price.
None.
Costs less, scores less9
Each scores below the average and starts at or below the middle price.
Zoho Campaigns, Moosend, Brevo, EmailOctopus, Sender, SendPulse, Campaign Monitor, AWeber and 1 more
Costs more, scores less11
Each scores below the average and starts above the middle price.
ActiveCampaign, Omnisend, Flodesk, GetResponse, Klaviyo, Privy, Kit, Drip and 3 more
All 23 on the chart
Highest score first, then lowest price. The last column counts the tools that score higher and start lower.
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 1 | Constant Contact | 3.3 | BAB | $10.20 | $10.20 per month and up by contact count, billed annually (Lite) | None |
| 2 | Mailchimp | 3.3 | BAB | $13 | $13 per month for up to 500 contacts, billed monthly | None |
| 3 | MailerLite | 3.0 | BBB | $12 | $12 per month for up to 500 subscribers, billed monthly | 1 |
| 4 | Zoho Campaigns | 2.7 | BCB | $3 | $3 per month for up to 500 contacts, billed yearly | None |
| 5 | Moosend | 2.7 | BCB | $7 | $7 per month for up to 500 contacts, billed annually | None |
| 6 | Brevo | 2.7 | BCB | $9 | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | None |
| 7 | EmailOctopus | 2.7 | BCB | $9 | $9 per month for up to 500 subscribers, billed yearly | None |
| 8 | Sender | 2.7 | BCB | $9 | $9 per month for up to 500 subscribers, billed monthly | None |
| 9 | SendPulse | 2.7 | BCB | $9.60 | $9.60 per month for up to 500 subscribers, billed yearly | None |
| 10 | Campaign Monitor | 2.7 | BCB | $11.70 | $11.70 per month for up to 500 contacts, billed annually | 1 |
| 11 | AWeber | 2.7 | BCB | $12.50 | $12.50 per month for up to 500 subscribers, billed annually | 2 |
| 12 | ActiveCampaign | 2.7 | BCB | $15 | $15 per month for up to 1,000 contacts, billed annually ($19 monthly) | 3 |
| 13 | Omnisend | 2.7 | BCB | $16 | $16 per month for up to 500 contacts, billed monthly | 3 |
| 14 | Flodesk | 2.7 | BCB | $19 | $19 per month for up to 1,000 subscribers, billed annually | 3 |
| 15 | GetResponse | 2.7 | BCB | $19 | $19 per month for up to 1,000 contacts, billed monthly | 3 |
| 16 | Klaviyo | 2.7 | BCB | $20 | $20 per month for up to 500 active profiles, billed monthly | 3 |
| 17 | Privy | 2.7 | BCB | $30 | $30 per month for up to 1,500 mailable contacts | 3 |
| 18 | Kit | 2.7 | BCB | $33 | $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly) | 3 |
| 19 | Drip | 2.7 | BCB | $39 | $39 per month and up, by list size and email volume | 3 |
| 20 | beehiiv | 2.7 | BCB | $49 | $49 per month for up to 1,000 subscribers, billed yearly ($59 monthly) | 3 |
Show the other 3
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 21 | Customer.io | 2.7 | BCB | $100 | $100 per month for up to 5,000 profiles, billed monthly | 3 |
| 22 | Mailcoach | 2.3 | CCB | $9.99 | $9.99 per month with 2,000 emails, plus $0.002 per extra email | 6 |
| 23 | Benchmark Email | 2.3 | CCB | $16 | $16 per month for up to 1,000 contacts, billed annually | 12 |
How email marketing and newsletter tools grade
Every bar is all the email marketing and newsletter tools we grade, cut by the letter each got on that count.
- Value for moneyaverage 2.2
- Free plan and trialaverage 2.1
- Featuresaverage 2.9
- Ease of useaverage 2.2
- Platforms and integrationsaverage 3.0
An A is worth 4 and an F nothing. C is the ordinary grade. Every email marketing grade in one table
Not on the chart
Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.
Common questions
Which email marketing and newsletter tools give the most for the money?
Constant Contact and Zoho Campaigns. Each is the highest-scoring tool at its price or below: Zoho Campaigns scores 2.7 out of 4 and starts at $3 a month; Constant Contact scores 3.3 out of 4 and starts at $10.20 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.
Which email marketing and newsletter tools are best for under $10 a month?
Zoho Campaigns, Moosend, Brevo, EmailOctopus and 2 more, with a score of 2.7 out of 4: the highest among the 7 that start at $10 a month or less. Zoho Campaigns starts at $3 a month; Moosend starts at $7 a month; Brevo starts at $9 a month.
Which email marketing and newsletter tools are best for under $20 a month?
Constant Contact and Mailchimp, with a score of 3.3 out of 4: the highest among the 18 that start at $20 a month or less. Constant Contact starts at $10.20 a month; Mailchimp starts at $13 a month.
Which email marketing and newsletter tools cost the most for what they offer?
On this chart, Benchmark Email (starts at $16 a month, scores 2.3 out of 4, and 12 tools score higher for less), Mailcoach (starts at $9.99 a month, scores 2.3 out of 4, and 6 tools score higher for less) and Customer.io (starts at $100 a month, scores 2.7 out of 4, and 3 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.
How much do email marketing and newsletter tools cost?
The middle starting price is $13 a month: half of the 23 email marketing and newsletter tools with a recurring price start below that and half above. 0 of the 25 in this directory have no paid plan, and 15 of those that charge also have a free plan.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 23 of the 25 email marketing and newsletter tools are on the chart; 2 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.
How this chart is made
- The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
- The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
- A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
- The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade
More charts
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