BenchmarkONE review (2026): is the free plan enough?
Small-business CRM with email marketing and automation
Black Friday: is there a BenchmarkONE sale?
BenchmarkONE report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for email marketing plus a small CRM
BenchmarkONE combines email marketing, automation and a CRM for small businesses, free for 250 contacts. Lite is $29 a month for 500 contacts, the full CRM needs Pro at $179, and prices step up with contacts.
Who BenchmarkONE is for
- Fits if you are a small business that wants contacts and email together
- Works for agencies, which get bundled accounts and co-branding
Who BenchmarkONE is not for
- Tight if you stay free: 250 contacts and 500 emails a month
- Pricey if you want the CRM, since Pro is $179 against $29 for Lite at 500 contacts
- Watch out: prices climb to $319 on Lite and $619 on Pro at the largest tier
- Watch out: agency pricing isn't published and goes through a sales conversation
Why BenchmarkONE gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyLite is $29 a month for 500 contacts on annual billing, but the CRM sits on Pro at $179, and 10,000 contacts costs $119 on Lite and $269 on Pro.
- CFree plan and trialA free plan of 250 contacts and 500 emails a month, with unlimited users. A cap you will meet.
- BFeaturesEmail, automation, landing pages, popups, a CRM and Gmail and Outlook tools. The full CRM is Pro only.
- CEase of useNo store rating on record. A web app where you build lists, automations and pipelines.
- BPlatforms and integrationsWeb app and Chrome extension with Zapier, Gmail and Outlook.
What these grades rest on. Graded from this listing, whose facts were read from BenchmarkONE's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/benchmarkone#review"><img src="https://toolgpa.com/badge/benchmarkone.svg" alt="BenchmarkONE: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where BenchmarkONE stands among email marketing and newsletter tools
BenchmarkONE's GPA of 2.4 is higher than 67 of the 102 other email marketing and newsletter tools we grade, and level with 17.
It stands best on features (B, above 47 of 102) and worst on ease of use (C, above 11).
Its paid plans start at $29 a month, against a middle price of $19 for the category: 46 of the 78 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. BenchmarkONE’s own letter is outlined.
- CValue for moneyAbove 21 of 102, level with 59
- CFree plan and trialAbove 33 of 102, level with 49
- BFeaturesAbove 47 of 102, level with 55
- CEase of useAbove 11 of 102, level with 86
- BPlatforms and integrationsAbove 31 of 102, level with 71
Price against what you get
Each dot is one of 82 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep BenchmarkONE, or make your own?
Keep it
To replace BenchmarkONE you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $348 a year.
What you could make
- Sales pipeline and reports: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Zapier, Gmail and Outlook among them, and has an API.
- Hooks into the device itself: Live Activities.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. BenchmarkONE’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is BenchmarkONE?
BenchmarkONE combines a contact database, email marketing, automation workflows and landing pages for small businesses and marketing agencies. It offers a Lite plan centered on email and a Pro plan that adds a full CRM with a deal pipeline. Both plans are priced by the number of contacts and include unlimited users.
Worth knowing
- The free plans stop at 250 contacts and 500 emails a month.
- Pro costs much more than Lite at the same contact count: $179 against $29 a month at 500 contacts, billed annually.
- Agency pricing is not published and is sold through a sales conversation.
- Prices step up with the contact count, reaching $319 a month for Lite and $619 for Pro at the largest listed tier, billed annually.
Key features
- Email marketing
- Send personalized email to the contact list; available on the free Lite plan within its 500-emails-a-month limit.
- Marketing automation
- Follow-up workflows that send targeted messages to leads; listed on Lite and Pro.
- CRM and deal pipeline
- Pro adds a full CRM with a deal pipeline, social profiles, a live activity feed and user permissions.
- Landing pages and popups
- Build landing pages and popups to capture leads into the contact list.
- Gmail and Outlook tools
- A Gmail integration and an Outlook add-in create contacts, notes and tasks from the inbox; a Chrome extension adds leads from web pages.
- Agency features
- The agency plan adds bundled accounts, co-branding and a master template library for agencies serving several clients.
BenchmarkONE pricing
As of Nov 13, 2026, BenchmarkONE has a free plan, and paid plans start at $29 per month for up to 500 contacts, billed annually ($49 billed monthly).
- Starts at
- $29 per month for up to 500 contacts, billed annually ($49 billed monthly)
- Free plan
- Lite and Pro both start at 250 contacts and 500 emails a month for $0, with unlimited users.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Lite (free) | $0per month for up to 250 contacts | Unlimited users, 500 emails a month, contact management, email marketing, marketing automation and landing pages. |
| Lite | $29per month for up to 500 contacts, billed annually ($49 billed monthly) | Email-focused plan. The price rises with the list: $119 a month at 10,000 contacts, billed annually ($159 billed monthly). |
| Pro | $179per month for up to 500 contacts, billed annually ($219 monthly) | Adds the full CRM, deal pipeline, Gmail and Outlook integration, a mobile web app and user permissions. $269 a month at 10,000 contacts, billed annually ($329 billed monthly). |
| Agencies | Custom | Special pricing for qualifying agencies, with bundled accounts, co-branding, a master template library and partner certification. |
Read from benchmarkone.com on Nov 13, 2026. Prices change, so confirm with BenchmarkONE before you buy.
Ways to pay less
- Annual discountLower price with yearly billing
The pricing page shows lower monthly prices when billed yearly: for example Lite at 500 contacts is $29 a month against $49 billed monthly.
Stated on benchmarkone.com
Works with
BenchmarkONE alternatives
- BenchmarkONE vs HubSpot
Free plan · from $20/mo
- BenchmarkONE vs ActiveCampaign
Free trial · from $15/mo
- BenchmarkONE vs Keap
Free trial · from $299/mo
- BenchmarkONE vs Mailchimp
Free plan · from $13/mo
- BenchmarkONE vs GetResponse
Free plan · from $19/mo
Common questions
Does BenchmarkONE have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. BenchmarkONE is listed for Web.
Does BenchmarkONE have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. BenchmarkONE is listed for Web.
Is BenchmarkONE open source?
BenchmarkONE is not described as open source on its own site, as read on Nov 13, 2026.
Does BenchmarkONE have an API?
Yes. BenchmarkONE offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.