BenchmarkONE vs HubSpot (2026): which should you pick?

Pick BenchmarkONE if

• Fits if you are a small business that wants contacts and email together
• Works for agencies, which get bundled accounts and co-branding

Look elsewhere if

• Tight if you stay free: 250 contacts and 500 emails a month
• Pricey if you want the CRM, since Pro is $179 against $29 for Lite at 500 contacts
• Watch out: prices climb to $319 on Lite and $619 on Pro at the largest tier
• Watch out: agency pricing isn't published and goes through a sales conversation

Pick HubSpot if

• Fits if there are one or two of you with under 1,000 contacts and you want to pay nothing
• Works for teams that want sales, marketing and support on the same customer record

Look elsewhere if

• Skip it if you're past 1,000 contacts or 2 users and won't pay, because that's where free stops
• Pricey if you need sequences and custom workflows: Sales Hub Professional is $90 a seat plus $1,500 up front
• Not for you if you want one plain price: it's bundles, hubs, seat types and credits that don't roll over
• Watch out: the $7 Starter offer is for new customers against a $20 list price, and another page says from $15
• Tight if you sell on the road, as reviewers say the phone app does less than the website and there's no desktop app

BenchmarkONE

• The free plans stop at 250 contacts and 500 emails a month.
• Pro costs much more than Lite at the same contact count: $179 against $29 a month at 500 contacts, billed annually.
• Agency pricing is not published and is sold through a sales conversation.
• Prices step up with the contact count, reaching $319 a month for Lite and $619 for Pro at the largest listed tier, billed annually.

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.

BenchmarkONE

Email marketing

Send personalized email to the contact list; available on the free Lite plan within its 500-emails-a-month limit.

Marketing automation

Follow-up workflows that send targeted messages to leads; listed on Lite and Pro.

CRM and deal pipeline

Pro adds a full CRM with a deal pipeline, social profiles, a live activity feed and user permissions.

Landing pages and popups

Build landing pages and popups to capture leads into the contact list.

Gmail and Outlook tools

A Gmail integration and an Outlook add-in create contacts, notes and tasks from the inbox; a Chrome extension adds leads from web pages.

Agency features

The agency plan adds bundled accounts, co-branding and a master template library for agencies serving several clients.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

BenchmarkONE

• Lite (free)$0

  per month for up to 250 contacts

  Unlimited users, 500 emails a month, contact management, email marketing, marketing automation and landing pages.

• Lite$29

  per month for up to 500 contacts, billed annually ($49 billed monthly)

  Email-focused plan. The price rises with the list: $119 a month at 10,000 contacts, billed annually ($159 billed monthly).

• Pro$179

  per month for up to 500 contacts, billed annually ($219 monthly)

  Adds the full CRM, deal pipeline, Gmail and Outlook integration, a mobile web app and user permissions. $269 a month at 10,000 contacts, billed annually ($329 billed monthly).

• AgenciesCustom

  Special pricing for qualifying agencies, with bundled accounts, co-branding, a master template library and partner certification.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

BenchmarkONE

• Annual discount

  Lower price with yearly billing

  The pricing page shows lower monthly prices when billed yearly: for example Lite at 500 contacts is $29 a month against $49 billed monthly.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.