HubSpot vs Pipedrive
We give HubSpot a 3.4 GPA and Pipedrive a 3.0, out of 4.0. HubSpot grades higher on the free plan and ease of use. Pipedrive grades higher on value for money. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
HubSpot
Free CRM at the center of a marketing, sales and service suite
Pipedrive
Sales CRM organized around visual deal pipelines
How we grade them
| 3.4GPAHubSpotVery good | 3.0GPAPipedriveVery good | |
|---|---|---|
| Value for money | CStarter is fair at $20 a seat, and new customers get it from $7. Then it jumps. Sales Hub Professional is $90 a seat plus a one-time $1,500 onboarding fee, when Zoho CRM starts at $14 a user. | BLite is $14 a seat a month on yearly billing, or $19 monthly, under the $23 or so that paid CRMs here start at. But automation waits for Growth at $24, and LeadBooster, Campaigns, Smart Docs and Projects are add-ons starting from $13.33 to $41 a month. |
| Free plan and trial | AFree with no end date for 2 users and 1,000 contacts: deal pipelines, email tracking, live chat, a meeting link and dashboards. Zoho CRM's free plan holds more, with 3 users and 5,000 records, but HubSpot's does more. | CNo free plan. The 14-day trial gives full access and doesn't ask for a card, so you can have a proper look. After that you pay or you're out. |
| Features | AA CRM with marketing, sales, service and content tools all reading from one customer record. Email tracking, calling, workflows, dashboards and an AI assistant. You'll run out of time before you run out of features. | AKanban pipelines with custom fields, two-way email sync, sequences and automations, an AI assistant that says which deals to chase, call recording that updates the CRM, reports and forecasts. It's sales only, with no marketing or support suite, and that's the point. |
| Ease of use | B4.7 from about 15,700 App Store ratings, and it runs in a browser with nothing to install. Starting is easy. Working out the bundles, hubs, seats and credits is not, and Sales Hub Professional makes you buy onboarding. | C3.75 from about 680 App Store ratings, a C on our ladder. Dragging deal cards along a board is a simple idea, but nearly one rating in five is a single star, so plenty of people on the phone app aren't happy. |
| Platforms and integrations | AWeb, iPhone and Android, a Chrome extension for Gmail and an add-in for Outlook. More than 2,000 integrations and an API. There's no desktop app, but it lives in a browser tab, so we doubt you'd miss one. | AWeb, iPhone and Android. The marketplace lists more than 500 integrations, Gmail, Slack, Zoom, Teams, Zapier, QuickBooks and Xero among them, and there's an API with webhooks. No desktop app. |
| Best for | small businesses starting with a free CRM | sales teams that think in deal pipelines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HubSpot and Pipedrive. How we grade
Where they differ
- HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually). Pipedrive starts at $14 per seat / month, billed annually ($19 billed monthly).
- HubSpot has a free plan. Pipedrive does not, though it has a free trial.
- Only HubSpot lists a browser extension.
- HubSpot also covers booking links and marketing automation.
- Pipedrive also covers transcription and kanban boards.
At a glance
| HubSpot | Pipedrive | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per seat / month for Starter (new customers: from $7, billed annually) | $14 per seat / month, billed annually ($19 billed monthly) |
| Free plan | Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding. | None |
| Free trial | 14-day free trial of HubSpot's paid sales tools; the free tools themselves do not expire | 14-day free trial with full access, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | HubSpot, Inc. | Pipedrive Inc. |
| Price read from | hubspot.com | pipedrive.com |
| Checked | Oct 4, 2026 | Oct 4, 2026 |
Who each one suits
HubSpot
- Small teams that want to start on a free CRM and add paid tools later
- Companies that want marketing, sales and service working from one customer database
- Startups and nonprofits that qualify for HubSpot's discount programs
Pipedrive
- Small and mid-sized sales teams that want a pipeline-first CRM
- Teams that need deal tracking without a wider marketing or service suite
- Buyers who want full access during a trial before choosing a plan
Worth knowing
HubSpot
- The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
- Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
- Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
- The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.
Pipedrive
- There is no free plan; a paid subscription is needed once the 14-day trial ends.
- LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons, starting from $13.33 to $41 a month.
- Listed prices exclude VAT, which is added for EU customers.
- Seats are charged whether or not they are assigned to a user, and Pipedrive's terms say fees are non-refundable.
Key features
HubSpot
- Free CRM tools
- Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
- Sales email and meeting tools
- Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
- Workflows and sales automation
- Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
- Breeze AI and HubSpot Credits
- Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
- Calling and conversation tools
- Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
- Connected hubs and integrations
- The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.
Pipedrive
- Visual sales pipelines
- Deals move through customizable kanban-style pipelines, with custom fields, activity reminders and products or services linked to each deal.
- Email sync and scheduling
- Two-way email sync, group emailing, templates and meeting scheduling keep conversations attached to the contact and deal.
- Workflow automation
- Automations and sequences take over repetitive steps such as follow-ups and data entry, and webhooks pass events to other systems.
- AI assistant and Nova
- An AI assistant recommends which deals to focus on, an email tool drafts and summarizes messages, and Nova records and transcribes calls and updates the CRM afterwards.
- Reports and forecasting
- Customizable reports and dashboards track sales performance, with revenue forecasts on the higher plans.
- Add-ons and marketplace
- LeadBooster, Campaigns, Smart Docs, Projects and Web Visitors extend the CRM at extra cost. The marketplace lists more than 500 integrations.
Plans
HubSpot
Free Tools$0
Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.
Starter$20
per seat / month; new customers from $7, billed annually
A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.
Smart CRM Professional$45
per seat / month, annual commitment ($50 billed monthly)
CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.
Smart CRM Enterprise$75
per seat / month
CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.
Sales Hub Professional$90
per seat / month, annual commitment ($100 billed monthly)
Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.
Sales Hub Enterprise$150
per seat / month
Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.
Pipedrive
Lite$14
per seat / month, billed annually ($19 billed monthly)
The entry plan: leads, deals, contacts and pipelines organized in one workspace.
Growth$24
per seat / month, billed annually ($34 billed monthly)
Adds automation for emails and follow-ups on top of Lite.
Premium$49
per seat / month, billed annually ($64 billed monthly)
Pipedrive's full-cycle sales tools, from lead to close. Marked as the most popular plan.
Ultimate$69
per seat / month, billed annually ($89 billed monthly)
The complete set of Pipedrive capabilities.
Ways to pay less
HubSpot
- Other savings
New-customer Starter offer: from $7 per seat
For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.
- Annual discount
Lower seat price with an annual commitment
Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.
- Startups
HubSpot for Startups: up to 90% off
Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.
- Nonprofit
40% off for eligible nonprofits
New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.
Pipedrive
- Annual discount
Save up to 26% with annual billing
Pipedrive's pricing page says annual billing saves up to 26%: Lite is $14 per seat a month billed annually against $19 billed monthly.
