Price against what you get
Best-value CRM tools
Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $24 a month across the 45 that charge, from $4.17 (Covve) to $299 (Keap). 5 of the 45 score above the category's average while starting at or below its middle price. 17 cost more than the middle price and score below the average.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- Nothing scores higher without costing more
- The best score at each price
- Has a free plan
- No free plan
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<a href="https://toolgpa.com/charts/crm"><img src="https://toolgpa.com/charts/crm/chart.svg" alt="45 CRM tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>The best at every price
Each step is the highest score CRM tools reach at that price or below. Nothing on the chart beats these without costing more.
$4.17
a month to start · scores 2.3 of 4
- Covve$4.99 to $12.99 / month or $49.99 to $119.99 / year (US App Store listing)CBC
$7
a month to start · scores 2.7 of 4
- Bigin by Zoho CRM$7 per user / month, billed yearly ($9 billed monthly)CCA
$9
a month to start · scores 3.0 of 4
- Close$9 per user / month, billed annually ($19 billed monthly)BCA
- Freshsales$9 per user / month, billed annually ($11 billed monthly)BBB
$20
a month to start · scores 3.7 of 4
- HubSpot$20 per seat / month for Starter (new customers: from $7, billed annually)AAB
Paying more for less
The CRM tools that the most others beat on both counts: a higher score and a lower starting price.
- SuiteCRMStarts at about $171.87 a month and scores 2.3 of 4.36 of 44 score higher for lessBCC
- BreakcoldStarts at $79.20 a month and scores 2.3 of 4.34 of 44 score higher for lessCCB
- ClarifyStarts at $40 a month and scores 2.3 of 4.31 of 44 score higher for lessCCB
- Capsule CRMStarts at $18 a month for each person and scores 2.3 of 4.14 of 44 score higher for lessCCB
- DayliteStarts at $15 a month and scores 2.0 of 4.14 of 44 score higher for lessCCC
A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.
The four quarters
Where the tools fall when the chart is cut at the middle price and the average score.
More for less5
Each scores above the category's average and starts at or below its middle price.
Costs more, scores more4
Each scores above the average and starts above the middle price.
Costs less, scores less19
Each scores below the average and starts at or below the middle price.
Bigin by Zoho CRM, Twenty, Mesh, noCRM, Dex, Vtiger, Nutshell, EngageBay and 11 more
Costs more, scores less17
Each scores below the average and starts above the middle price.
Nimble, Kommo, Pipeline CRM, Dubsado, Insightly, Salesflare, Act!, Odoo CRM and 9 more
All 45 on the chart
Highest score first, then lowest price. The last column counts the tools that score higher and start lower.
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 1 | HubSpot | 3.7 | AAB | $20 | $20 per seat / month for Starter (new customers: from $7, billed annually) | None |
| 2 | Salesforce | 3.3 | ABB | $25 | $25 per user / month, billed monthly or annually | 1 |
| 3 | Bitrix24 | 3.3 | ACA | $49 | $49 per organization / month for 5 users, billed annually ($69 billed monthly) | 1 |
| 4 | HighLevel | 3.3 | ACA | $97 | $97 / month flat fee, unlimited users ($970 billed yearly) | 1 |
| 5 | Close | 3.0 | BCA | $9 | $9 per user / month, billed annually ($19 billed monthly) | None |
| 6 | Freshsales | 3.0 | BBB | $9 | $9 per user / month, billed annually ($11 billed monthly) | None |
| 7 | OnePageCRM | 3.0 | BBB | $9.95 | $9.95 per user / month, billed annually ($15 billed monthly) | None |
| 8 | Salesmate | 3.0 | BBB | $23 | $23 per user / month, billed annually ($29 billed monthly) | 1 |
| 9 | HoneyBook | 3.0 | BAC | $29 | $29 / month, billed yearly ($36 billed monthly) | 2 |
| 10 | Bigin by Zoho CRM | 2.7 | CCA | $7 | $7 per user / month, billed yearly ($9 billed monthly) | None |
| 11 | Twenty | 2.7 | BCB | $9 | $9 per user / month, billed yearly ($12 billed monthly) | None |
| 12 | Mesh | 2.7 | CCA | $10 | $10 / month, billed annually at $120 ($20 billed monthly) | 3 |
| 13 | noCRM | 2.7 | CBB | $11 | $11 per user / month, billed yearly ($19 billed monthly) | 3 |
| 14 | Dex | 2.7 | CCA | $12 | $12 / month, billed annually ($20 billed monthly) | 3 |
| 15 | Vtiger | 2.7 | BCB | $12 | $12 per user / month, billed annually ($15 billed monthly) | 3 |
| 16 | Nutshell | 2.7 | BCB | $13 | $13 per user / month, billed annually ($19 billed monthly) | 3 |
| 17 | EngageBay | 2.7 | BCB | $13.79 | $13.79 per user / month, billed yearly ($14.99 billed monthly) | 3 |
| 18 | Zoho CRM | 2.7 | BCB | $14 | $14 per user / month, billed annually ($20 billed monthly) | 3 |
| 19 | EspoCRM | 2.7 | BCB | $15 | $15 per user / month, minimum 3 users, billed for 6 months or 1 year | 3 |
| 20 | Less Annoying CRM | 2.7 | CBB | $15 | $15 per user / month, plus applicable tax | 3 |
Show the other 25
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 21 | Copper | 2.7 | CBB | $23 | $23 per seat / month, paid annually ($29 billed monthly) | 4 |
| 22 | folk | 2.7 | CCA | $24 | $24 per member / month, billed annually ($30 billed monthly) | 5 |
| 23 | NetHunt CRM | 2.7 | BCB | $24 | $24 per user / month, billed annually ($30 billed monthly) | 5 |
| 24 | Nimble | 2.7 | BCB | $24.90 | $24.90 per license / month, billed annually ($29.90 month-to-month) | 5 |
| 25 | Kommo | 2.7 | BCB | $25 | $25 per user / month, billed for 6 months up front ($150 per user) | 5 |
| 26 | Pipeline CRM | 2.7 | BCB | $25 | $25 per user / month, billed annually ($29 billed monthly) | 5 |
| 27 | Dubsado | 2.7 | CBB | $27.92 | $335 / year for Starter ($35 billed monthly) | 6 |
| 28 | Insightly | 2.7 | BCB | $29 | $29 per user / month, billed annually | 6 |
| 29 | Salesflare | 2.7 | BCB | $29 | $29 per user / month, billed annually ($39 billed monthly) | 6 |
| 30 | Act! | 2.7 | BCB | $30 | $30 per user / month, billed annually | 7 |
| 31 | Odoo CRM | 2.7 | BCB | $31.10 | $31.10 per user / month, billed yearly ($38.90 billed monthly) | 7 |
| 32 | Attio | 2.7 | BCB | $35 | $35 per user / month, billed annually ($44 billed monthly) | 7 |
| 33 | Teamgate | 2.7 | BCB | $39.90 | $39.90 per user / month, billed annually ($49.90 billed monthly) | 7 |
| 34 | Streak | 2.7 | CBB | $49 | $49 per user / month, billed annually ($59 billed monthly) | 7 |
| 35 | Microsoft Dynamics 365 Sales | 2.7 | BCB | $65 | $65 per user / month, paid yearly | 8 |
| 36 | Lightfield | 2.7 | BCB | $89 | $89 per user / month, billed monthly | 8 |
| 37 | Keap | 2.7 | BCB | $299 | $299 / month for 2 users, billed monthly ($2,988 billed annually) | 9 |
| 38 | Covve | 2.3 | CBC | $4.17 | $4.99 to $12.99 / month or $49.99 to $119.99 / year (US App Store listing) | None |
| 39 | Pipedrive | 2.3 | BDB | $14 | $14 per seat / month, billed annually ($24 billed monthly) | 11 |
| 40 | Capsule CRM | 2.3 | CCB | $18 | $18 per user / month, billed annually ($22 billed monthly) | 14 |
| 41 | Clarify | 2.3 | CCB | $40 | $40 / month, billed annually ($50 billed monthly), unlimited seats | 31 |
| 42 | Breakcold | 2.3 | CCB | $79.20 | $79.20 / month for 1 seat, billed annually ($99 billed monthly) | 34 |
| 43 | SuiteCRM | 2.3 | BCC | $171.87 | £130 / month, billed annually excl. VAT, unlimited users (£143 billed monthly) | 36 |
| 44 | Monica Personal CRM | 2.0 | CCC | $7.50 | $9 / month per account, or $90 billed yearly | 2 |
| 45 | Daylite | 2.0 | CCC | $15 | $15 / month for 1 user, billed annually ($20 billed monthly) | 14 |
How CRM tools grade
Every bar is all the CRM tools we grade, cut by the letter each got on that count.
- Value for moneyaverage 1.8
- Free plan and trialaverage 2.2
- Featuresaverage 2.8
- Ease of useaverage 2.3
- Platforms and integrationsaverage 3.0
An A is worth 4 and an F nothing. C is the ordinary grade. Every crm grade in one table
Not on the chart
Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.
- OntraportNo public price
Common questions
Which CRM tools give the most for the money?
HubSpot, Freshsales, Close, Bigin by Zoho CRM and Covve. Each is the highest-scoring tool at its price or below: Covve scores 2.3 out of 4 and starts at $4.17 a month when paid by the year; Bigin by Zoho CRM scores 2.7 out of 4 and starts at $7 a month for each person; Close scores 3.0 out of 4 and starts at $9 a month for each person; Freshsales scores 3.0 out of 4 and starts at $9 a month for each person; HubSpot scores 3.7 out of 4 and starts at $20 a month for each person. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.
Which CRM tools are best for under $10 a month?
Close, Freshsales and OnePageCRM, with a score of 3.0 out of 4: the highest among the 8 that start at $10 a month or less. Close starts at $9 a month for each person; Freshsales starts at $9 a month for each person; OnePageCRM starts at $9.95 a month for each person.
Which CRM tools are best for under $20 a month?
HubSpot, with a score of 3.7 out of 4: the highest among the 20 that start at $20 a month or less. HubSpot starts at $20 a month for each person.
Which CRM tools cost the most for what they offer?
On this chart, SuiteCRM (starts at about $171.87 a month, scores 2.3 out of 4, and 36 tools score higher for less), Breakcold (starts at $79.20 a month, scores 2.3 out of 4, and 34 tools score higher for less) and Clarify (starts at $40 a month, scores 2.3 out of 4, and 31 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.
How much do CRM tools cost?
The middle starting price is $24 a month: half of the 45 CRM tools with a recurring price start below that and half above. 0 of the 46 in this directory have no paid plan, and 19 of those that charge also have a free plan.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 45 of the 46 CRM tools are on the chart; 1 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.
How this chart is made
- The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
- The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
- A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
- The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade
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