Keela review (2026): is it worth $164 a month, billed yearly?
Donor management CRM with email and donation forms for nonprofits
Black Friday: is there a Keela sale?
Keela report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for a donor CRM billed by contact count
Keela is a nonprofit CRM with donor profiles, forms, email, journeys and texting. All plans include unlimited forms, emails and support, but it costs $164 a month at 1,000 contacts and $438 at 10,000. Pipelines, texting and wealth screening are extra.
Who Keela is for
- Fits if you want unlimited forms, emails and support at one monthly price
- Works for nonprofits in the USA, Canada or Australia
Who Keela is not for
- Pricey if your list is big: $438 a month at 10,000 contacts, and custom above that
- Skip it if you need pipelines or texting in the base price, as they are extra
- Not for you if you are outside the USA, Canada or Australia: data is stored there only
- Watch out: the pricing page does not state its currency
Why Keela gets a 1.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$164 a month for up to 1,000 contacts billed annually, and $438 at 10,000. That is several times the category's $29 middle, with texting and pipelines still extra.
- FFree plan and trialNo free plan and no trial on record, so the first step is a demo or a quote.
- CFeaturesDonor profiles, automated journeys, donation forms, email and projects. Pipelines, texting, wealth screening and Premium Care are sold on top.
- CEase of useNo store rating on record, and you set up forms, journeys and imports.
- CPlatforms and integrationsWeb only on the pages read, with no integrations listed.
What these grades rest on. Graded from this listing, whose facts were read from Keela's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Keela? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/keela#review"><img src="https://toolgpa.com/badge/keela.svg" alt="Keela: 1.4 GPA on ToolGPA" width="196" height="56"></a>Where Keela stands among CRM tools
Keela's GPA of 1.4 is higher than 0 of the 116 other CRM tools we grade, and level with 2.
It stands best on ease of use (C, above 5 of 116) and worst on free plan and trial (F, above 0).
Its paid plans start at $164 a month, against a middle price of $29 for the category: 82 of the 93 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 72 tools score higher and cost less.
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Keela’s own letter is outlined.
- DValue for moneyAbove 0 of 116, level with 36
- FFree plan and trialAbove 0 of 116, level with 31
- CFeaturesAbove 1 of 116, level with 68
- CEase of useAbove 5 of 116, level with 99
- CPlatforms and integrationsAbove 0 of 116, level with 23
Price against what you get
Each dot is one of 95 CRM tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Keela, or make your own?
Keep it
To replace Keela you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 114 of the 116 other CRM tools grade higher. It costs $1,968 a year.
What you could make
- Forms and reports: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Connections to other products, each kept working as those products change.
- Texts to thousands of numbers, registered with the carriers.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Keela’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Keela?
Keela is a donor management platform for nonprofits that combines contact records, native email marketing, donation forms and reporting. Plans are priced by the number of contacts and include unlimited forms, emails and donations. It is part of Velora, a suite that also includes Raisely and Aplos.
Worth knowing
- Pipelines, texting, wealth screening and Premium Care are listed as additional features, priced through sales.
- Cost climbs steeply with contacts: $164 a month at 1,000 and $438 at 10,000, billed annually.
- Data is stored in the USA, Canada or Australia only, by where the nonprofit is based.
- The pricing page does not state the currency of its figures; the site has USA, Canada and Australia editions.
Key features
- Donor database and profiles
- Donor profiles with full gift history, household relationships, soft credits and custom fields.
- Automated journeys
- Pre-built and custom workflows for receipts, thank-yous and lapsed donor nudges.
- AI-powered donation forms
- Donation forms with preset gift asks and recurring donation prompts, with no transaction fees charged by Keela.
- Email and texting
- Segmented lists, saved audiences and deliverability tools for email; texting is sold as an additional feature.
- Projects and membership
- Included on every plan: project management, membership management, volunteer management and compliant tax receipts.
Keela pricing
As of Nov 13, 2026, Keela is a paid product, starting at $164 per month for up to 1,000 contacts, billed annually.
- Starts at
- $164 per month for up to 1,000 contacts, billed annually
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Up to 1,000 contacts | $164per month, up to 1,000 contacts, annual ($190 monthly) | Every plan includes unlimited forms, emails, donations and support. Prices rise with the contact count. |
| 1,001 to 2,500 contacts | $243per month, up to 2,500 contacts, annual ($259 monthly) | Same features as every tier; the price follows the number of contacts. |
| 2,501 to 5,000 contacts | $316per month, up to 5,000 contacts, annual ($357 monthly) | Marked most popular on the page. Contacts over 10,000 get custom pricing. |
| 7,501 to 10,000+ contacts | $438per month, up to 10,000 contacts, annual ($489 monthly) | Top published step; the 5,001 to 7,500 step is $379 a month billed annually. |
Read from keela.co on Nov 13, 2026. Prices change, so confirm with Keela before you buy.
Ways to pay less
- Annual discountSave up to 23% paying annually
The pricing page says paying annually saves up to 23% against monthly billing, depending on the contact tier.
Stated on keela.co
Keela alternatives
- Keela vs Neon CRM
From $99/mo
- Keela vs Little Green Light
Free trial · from $45/mo
Common questions
Does Keela have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Keela is listed for Web.
Does Keela have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Keela is listed for Web.
Is Keela open source?
Keela is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.