Keela vs Virtuous (2026): which should you pick?
As of Nov 13, 2026, Virtuous grades higher than Keela: 1.8 against 1.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Virtuous grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Keela
Donor management CRM with email and donation forms for nonprofits
Virtuous
Nonprofit CRM with fundraising, volunteer and analytics products
Which one is for you
Pick Keela if
- Fits if you want unlimited forms, emails and support at one monthly price
- Works for nonprofits in the USA, Canada or Australia
Look elsewhere if
- Pricey if your list is big: $438 a month at 10,000 contacts, and custom above that
- Skip it if you need pipelines or texting in the base price, as they are extra
- Not for you if you are outside the USA, Canada or Australia: data is stored there only
- Watch out: the pricing page does not state its currency
Pick Virtuous if
- Fits if you run a mid-sized or large fundraising team
- Works for teams building their own integrations on the API
Look elsewhere if
- Skip it if you want a price on the page, as every product says request pricing
- Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
- Watch out: forms, volunteers, analytics and outreach are each priced separately
- Not for you if you want a free plan or trial, because neither is listed
How we grade them
| 1.4GPAKeelaWeak | 1.8GPAVirtuousWeak | |
|---|---|---|
| Value for money | D$164 a month for up to 1,000 contacts billed annually, and $438 at 10,000. That is several times the category's $29 middle, with texting and pipelines still extra. | CNo price is published; every product says to request pricing. |
| Free plan and trial | FNo free plan and no trial on record, so the first step is a demo or a quote. | FNo free plan and no trial is listed on the pricing page. |
| Features | CDonor profiles, automated journeys, donation forms, email and projects. Pipelines, texting, wealth screening and Premium Care are sold on top. | CDonor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products. |
| Ease of use | CNo store rating on record, and you set up forms, journeys and imports. | CNo store rating on record. A donor database with journeys and integrations to set up. |
| Platforms and integrations | CWeb only on the pages read, with no integrations listed. | BWeb, with Blackbaud and Bloomerang imports and a public API. |
| Best for | a donor CRM billed by contact count | a nonprofit CRM, bought on a quote |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keela and Virtuous. How we grade
Where they differ
- Keela also covers email campaigns and sMS marketing.
- Virtuous also covers sales pipeline and marketing automation.
At a glance
| Keela | Virtuous | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $164 per month for up to 1,000 contacts, billed annually | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Networks for Change Inc. | Virtuous |
| Price read from | keela.co | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Keela
- Pipelines, texting, wealth screening and Premium Care are listed as additional features, priced through sales.
- Cost climbs steeply with contacts: $164 a month at 1,000 and $438 at 10,000, billed annually.
- Data is stored in the USA, Canada or Australia only, by where the nonprofit is based.
- The pricing page does not state the currency of its figures; the site has USA, Canada and Australia editions.
Virtuous
- No prices are published; every product on the pricing page says to request pricing.
- CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
- Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
- Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.
Key features
Keela
- Donor database and profiles
- Donor profiles with full gift history, household relationships, soft credits and custom fields.
- Automated journeys
- Pre-built and custom workflows for receipts, thank-yous and lapsed donor nudges.
- AI-powered donation forms
- Donation forms with preset gift asks and recurring donation prompts, with no transaction fees charged by Keela.
- Email and texting
- Segmented lists, saved audiences and deliverability tools for email; texting is sold as an additional feature.
- Projects and membership
- Included on every plan: project management, membership management, volunteer management and compliant tax receipts.
Virtuous
- Donor and pipeline management
- CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.
- Marketing and journey automation
- CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.
- Reporting and analytics
- CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.
- Donation forms with Raise
- Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.
- Momentum donor outreach
- Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.
- API and volunteer tools
- A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.
Plans
Keela
Up to 1,000 contacts$164
per month, up to 1,000 contacts, annual ($190 monthly)
Every plan includes unlimited forms, emails, donations and support. Prices rise with the contact count.
1,001 to 2,500 contacts$243
per month, up to 2,500 contacts, annual ($259 monthly)
Same features as every tier; the price follows the number of contacts.
2,501 to 5,000 contacts$316
per month, up to 5,000 contacts, annual ($357 monthly)
Marked most popular on the page. Contacts over 10,000 get custom pricing.
7,501 to 10,000+ contacts$438
per month, up to 10,000 contacts, annual ($489 monthly)
Top published step; the 5,001 to 7,500 step is $379 a month billed annually.
Virtuous
Pricing could not be confirmed. See virtuous.org.
Ways to pay less
Keela
- Annual discount
Save up to 23% paying annually
The pricing page says paying annually saves up to 23% against monthly billing, depending on the contact tier.
Virtuous
No public discounts listed.
Common questions
Which is cheaper, Keela or Virtuous?
As of Nov 13, 2026, Keela starts at $164 per month for up to 1,000 contacts, billed annually, and Virtuous has no price we could confirm.
Which has a free plan, Keela or Virtuous?
As of Nov 13, 2026, neither Keela nor Virtuous has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.