Salesforce vs Virtuous (2026): which should you pick?
As of Nov 12, 2026, Salesforce grades higher than Virtuous: 2.8 against 1.8 out of 4.0.
Checked Nov 2, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Salesforce grades higher on the free plan, features and ease of use. Virtuous grades higher on value for money. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Salesforce
CRM platform for sales teams with AI agents and a free 2-user suite
Virtuous
Nonprofit CRM with fundraising, volunteer and analytics products
Which one is for you
Pick Salesforce if
- Fits if you run a sales team that needs forecasting, territories and lots of customizing
- Works for companies that want sales, service and marketing on one platform
Look elsewhere if
- Pricey if you outgrow Starter, since Pro Suite is $100 a seat, billed yearly, on a contract
- Pricey if you want AI agents, as Agentforce is an add-on from $125 a seat below Max at $550
- Not for you if you want something simple, because commenters keep calling it overly complex
- Tight if you stay free: 2 users, 100 marketing emails a month, and a login every 60 days to keep it
- Watch out: on Pro Suite the API is $25 a seat extra and Flow Builder stops at 5 flows
Pick Virtuous if
- Fits if you run a mid-sized or large fundraising team
- Works for teams building their own integrations on the API
Look elsewhere if
- Skip it if you want a price on the page, as every product says request pricing
- Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
- Watch out: forms, volunteers, analytics and outreach are each priced separately
- Not for you if you want a free plan or trial, because neither is listed
How we grade them
| 2.8GPASalesforceGood | 1.8GPAVirtuousWeak | |
|---|---|---|
| Value for money | DStarter Suite is $25 a seat, the middle for this category. Then it quadruples: quoting and forecasting wait for Pro Suite at $100 a seat on an annual contract, where the API is another $25 a seat unless you go up to Core at $195. Max is $550. | CNo price is published; every product says to request pricing. |
| Free plan and trial | BThe Free Suite covers 2 people with leads, opportunities, cases, reports and up to 100 marketing emails a month, no card needed. Two seats is tight for a sales team, and you have to log in every 60 days to keep it. | FNo free plan and no trial is listed on the pricing page. |
| Features | ALeads, accounts, opportunities, quotes, forecasting, territories, drag-and-drop automation, dashboards and Agentforce AI agents, and firms build their own apps on top of it. It covers more of the job than any other CRM here, but much of it starts at Pro Suite or higher. | CDonor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products. |
| Ease of use | B4.75 from about 353,000 App Store ratings, a score that would normally take our top mark. What holds it back is on record too: Hacker News commenters call the platform overly complex, and reviewers say the phone app buries everyday actions several steps deep. | CNo store rating on record. A donor database with journeys and integrations to set up. |
| Platforms and integrations | BWeb, iPhone, iPad and Android, with a browser extension from Pro Suite but no desktop app. Every edition connects to Slack, and it works with Tableau, Gmail, Outlook and MuleSoft. There's an API, included from Core and an extra $25 a seat on Pro Suite. | BWeb, with Blackbaud and Bloomerang imports and a public API. |
| Best for | big sales teams that need forecasting and depth | a nonprofit CRM, bought on a quote |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Salesforce and Virtuous. How we grade
Where they differ
- Salesforce also covers AI agents.
- Virtuous also covers marketing automation and forms.
At a glance
| Salesforce | Virtuous | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $25 per user / month, billed monthly or annually | Not published |
| Free plan | Free Suite: 2 user licenses with lead, opportunity and case management, up to 100 marketing emails a month and connected Slack conversations. No credit card; stays free if you log in at least once every 60 days. | None |
| Free trial | 30-day free trial with no credit card required; the Starter Suite trial covers up to 10 users | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Salesforce, Inc. | Virtuous |
| Price read from | salesforce.com | Not confirmed |
| Checked | Nov 2, 2026 | Nov 12, 2026 |
Worth knowing
Salesforce
- The Free Suite covers only 2 users and 100 marketing emails a month, and stays free only with a login at least every 60 days.
- Only Starter Suite can be billed monthly. Pro Suite, Core, Advanced and Max are billed annually, and Pro Suite requires a contract.
- On Pro Suite the Web Services API costs an extra $25 per user / month and Flow Builder is limited to 5 flows per org.
- Agentforce for Sales is a paid add-on on Core and Advanced, listed from $125 per user / month; only Max includes it.
Virtuous
- No prices are published; every product on the pricing page says to request pricing.
- CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
- Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
- Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.
Key features
Salesforce
- Lead and opportunity management
- Leads, accounts, contacts and opportunities are tracked on every edition, with lead routing, duplicate blocking and web-to-lead capture. Quotes, contracts and orders start at Pro Suite.
- Forecasting and pipeline inspection
- Pro Suite includes sales forecasting. Core and above add advanced forecast and pipeline management, pipeline inspection, opportunity scoring, deal insights and sales territories.
- Agentforce AI agents
- Agentforce agents take on lead nurturing, prospecting and pipeline management. They are included in Max and listed as an add-on from $125 per user / month on Core and Advanced.
- Flow automation
- Flow Builder automates sales processes with drag-and-drop steps. Pro Suite allows 5 flows per org, and approval processes start at Core.
- Reports, dashboards and Tableau Next
- Customizable reports and dashboards are on every edition, including the Free Suite. Tableau Next analytics and advanced reporting features are included from Core.
- Slack, mobile and browser access
- Every edition connects to Slack. The iPhone, iPad and Android app is included from Starter Suite; offline mobile use and the Sales Cloud Everywhere browser extension start at Pro Suite.
Virtuous
- Donor and pipeline management
- CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.
- Marketing and journey automation
- CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.
- Reporting and analytics
- CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.
- Donation forms with Raise
- Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.
- Momentum donor outreach
- Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.
- API and volunteer tools
- A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.
Plans
Salesforce
Free Suite$0
2 user licenses with lead, opportunity and case management, simple email marketing and connected Slack conversations.
Starter Suite$25
per user / month, billed monthly or annually
Lead, account, contact and opportunity management, built-in sales flows and lead routing, email marketing and the mobile app.
Pro Suite$100
per user / month, billed annually
Everything in Starter plus more customization and automation, sales quoting and forecasting, and access to AgentExchange.
Core$195
per user / month, billed annually
Sales Cloud with advanced forecasting and pipeline management, API access, Premier Success, Slack Business+ and Tableau Next.
Advanced$395
per user / month, billed annually
Adds enhanced security, Sales Programs, predictive forecasting, lead scoring, a full sandbox and 1 GB of data storage per user.
Max$550
per user / month, billed annually
Adds Agentforce for Sales, Salesforce Spiff, Sales Planning, Salesforce Maps, Slack Enterprise+ and 2.75M Flex Credits a year.
Virtuous
Pricing could not be confirmed. See virtuous.org.
Ways to pay less
Salesforce
- Nonprofit
10 free Nonprofit Cloud licenses
Through the Power of Us Program, eligible nonprofits receive 10 Salesforce Nonprofit Cloud Core licenses at no cost, with discounts on additional licenses.
Virtuous
No public discounts listed.
Common questions
Which is cheaper, Salesforce or Virtuous?
As of Nov 12, 2026, Salesforce starts at $25 per user / month, billed monthly or annually, and Virtuous has no price we could confirm.
Which has a free plan, Salesforce or Virtuous?
As of Nov 12, 2026, only Salesforce has a free plan. Virtuous does not.
Which platforms do Salesforce and Virtuous run on?
As of Nov 12, 2026, only Salesforce lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.