Neon CRM vs Virtuous (2026): which should you pick?
As of Nov 12, 2026, Neon CRM and Virtuous share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Neon CRM grades higher, or value for money, where Virtuous does.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Neon CRM
Nonprofit CRM priced by revenue raised, with unlimited records
From $99/mo
Virtuous
Nonprofit CRM with fundraising, volunteer and analytics products
Paid
Which one is for you
Pick Neon CRM if
- Fits if you run a small or midsize nonprofit and want unlimited records and users
- Works for groups that run events, volunteers and memberships from one database
Look elsewhere if
- Pricey if you are tiny: $99 a month is the starting point and the page gives no further prices
- Watch out: payment processing runs through Neon Pay and its fees are on another page
- Watch out: onboarding and data migration packages are sold separately
- Not for you if you want a free plan or trial, as neither is listed
Pick Virtuous if
- Fits if you run a mid-sized or large fundraising team
- Works for teams building their own integrations on the API
Look elsewhere if
- Skip it if you want a price on the page, as every product says request pricing
- Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
- Watch out: forms, volunteers, analytics and outreach are each priced separately
- Not for you if you want a free plan or trial, because neither is listed
How we grade them
| 1.8GPANeon CRMWeak | 1.8GPAVirtuousWeak | |
|---|---|---|
| Value for money | D$99 a month is the floor and it rises with your revenue. Memberships and volunteers each add 10% and events add 20%. | CNo price is published; every product says to request pricing. |
| Free plan and trial | FNo free plan and no trial is listed on the pricing page. | FNo free plan and no trial is listed on the pricing page. |
| Features | BSupporter profiles, fundraising, email and text journeys, events, volunteers, memberships, reports and an open API. Nothing in the listing is missing from the job. | CDonor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products. |
| Ease of use | CNo store rating on record. A database with forms, workflows and reports you build, and onboarding sold separately. | CNo store rating on record. A donor database with journeys and integrations to set up. |
| Platforms and integrations | BWeb, with QuickBooks, Constant Contact, Eventbrite, Zapier and an open API. No mobile or desktop app is listed. | BWeb, with Blackbaud and Bloomerang imports and a public API. |
| Best for | a nonprofit donor database with events and memberships | a nonprofit CRM, bought on a quote |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Neon CRM and Virtuous. How we grade
Where they differ
- Neon CRM also covers email campaigns, sMS marketing and dashboards.
- Virtuous also covers sales pipeline and marketing automation.
In commonWebPublic APIWorkflow automationFormsReports
At a glance
| Neon CRM | Virtuous | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $99 per month, rising with the revenue your nonprofit raises | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Neon One | Virtuous |
| Price read from | neonone.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Neon CRM
- The price depends on annual revenue; the page gives only the $99 a month starting point.
- Memberships and volunteers add 10% of the CRM price each, and events add 20%.
- Payment processing runs through Neon Pay; its fees are on a separate page.
- Onboarding and data migration packages are sold separately.
Virtuous
- No prices are published; every product on the pricing page says to request pricing.
- CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
- Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
- Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.
Key features
Neon CRM
- Supporter profiles
- One record gathers giving history, emails, notes, events and volunteer hours, with segments built from live data.
- Fundraising tools
- Drag-and-drop donation forms, multi-level campaigns, peer-to-peer pages, recurring gifts and grant management are in the base plan.
- Email, text and journeys
- A branded email builder, text messaging and trigger-based stewardship journeys, with unlimited sends and workflows.
- Dashboards and reports
- Live dashboards, more than 50 ready-made reports and a drag-and-drop builder for custom ones, including board reporting.
- Events, volunteers and memberships
- Optional add-ons cover event ticketing and seating, volunteer shifts and timesheets, and member portals with auto-renewals.
- Open API and integrations
- Every customer can use the Open API. Listed integrations include QuickBooks, Windfall wealth data, Constant Contact and Zapier.
Virtuous
- Donor and pipeline management
- CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.
- Marketing and journey automation
- CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.
- Reporting and analytics
- CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.
- Donation forms with Raise
- Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.
- Momentum donor outreach
- Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.
- API and volunteer tools
- A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.
Plans
Neon CRM
Neon CRM$99
per month and up, based on annual revenue
Unlimited contacts, users, forms, workflows, emails and reports, with chat, email and phone support included.
Virtuous
Pricing could not be confirmed. See virtuous.org.
Common questions
Which is cheaper, Neon CRM or Virtuous?
As of Nov 12, 2026, Neon CRM starts at $99 per month, rising with the revenue your nonprofit raises, and Virtuous has no price we could confirm.
Which has a free plan, Neon CRM or Virtuous?
As of Nov 12, 2026, neither Neon CRM nor Virtuous has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.