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Popups
Popups, sticky bars and sign-up forms with email, formerly Sumo
Add sign-up popups, banners and other widgets to any website, and see which ones work.
The top two are close. Getsitecontrol comes first: popups, bars, forms, surveys and email in one, free to 10,000 widget views a month and $19 per site after that. OptiMonk's free plan also allows 10,000 a month, counted as pageviews and unbranded, and its AI agent builds and tests store popups, but busier sites pay $69 a month. POWR is third for a popup plus feeds, forms or reviews. Elfsight narrowly missed: its popup has no A/B tests on record and switches off at its view limit. OptinMonster has no free plan or trial, and exit intent starts at $870 a year on renewal.
Free plan · from $19/mo
For: Most websites and small online stores
Getsitecontrol makes popups, promo bars, sign-up and contact forms and multi-page surveys for any site, targeted by page, segment and schedule, with cart rules on Shopify and A/B tests. It keeps a contact list that sends email broadcasts and flows such as abandoned checkout, and passes sign-ups to Klaviyo, Mailchimp, HubSpot or Zapier. The free plan gives 10,000 widget views a month per site with unlimited widgets and contacts, and Pro is $19 a month per site for up to 100,000 views. Know the limits: emails cost extra, $1.60 per 1,000 on Pro, every site is billed on its own, widgets stop at the monthly view limit, and the free plan keeps its branding.
Getsitecontrol pricing and detailsFree plan · from $19/mo
For: Online stores that want popups built by AI
OptiMonk builds popups, spin-to-win wheels, quizzes and upsells for online stores through an AI agent: describe the popup and it designs, writes, publishes and A/B tests it, or you build it from Claude, ChatGPT or Cursor through its MCP server. The free plan covers 10,000 pageviews a month on 1 domain with every feature, 1,000 AI credits and no OptiMonk branding. It is second because it costs more as a site grows: every page load counts, so a busier store needs Growth at $69 a month billed yearly ($99 monthly) for 100,000 pageviews. Essential allows 2 domains, counting each subdomain, and EU buyers without a VAT number pay 27% VAT.
OptiMonk pricing and detailsFree plan · from $4.83/mo
For: Sites that need a popup plus other widgets
POWR sells 60+ small website apps, from popups and forms to galleries, social feeds, product reviews and live chat, which install on more than 70 platforms, including Shopify, Wix and Squarespace, or with embed code. Every app has a free version, and the Popup's Pro upgrade is $11.87 a month billed annually ($15.84 monthly), adding exit intent, delay and click triggers, 1,000 submissions a month and Mailchimp and Zapier sync. It is third because the popup does less than the two above: there is no A/B testing on record, the free and Starter popups stop at 25 submissions a month, each app is paid for on its own, and every app together is $79.19 a month on Business.
POWR pricing and detailsRanked on Oct 18, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank
Price against what you get
Going by our grades, OptiMonk, OptinMonster and POWR give the most for the money among popup and widget tools: no tool on this chart scores higher without costing more.
See all 12 on the chart
Keep or make
Keep13Your call0Make0None of these popup and widget tools is one to make.
13 tools
Popups
Popups, sticky bars and sign-up forms with email, formerly Sumo
Popups
Targeted on-site messages, forms and quizzes, sold for a one-time fee
Popups
Library of 90+ website widgets, from popups to reviews and feeds
Popups
Popups, bars, forms and surveys, with email campaigns built in
Popups
Top bars, popups and slide-ins for collecting leads on any site
Popups
AI-timed popups and visitor identification for online stores
Popups
Popups for online stores, built by an AI agent you describe them to
Popups
Pop-ups, floating bars and opt-in forms added to an existing site
Popups
Popups and embedded forms, with email campaigns and automations
Popups
No-code popup builder with AI drafting and 500+ templates
Popups
Library of 60+ website widgets, from popups and forms to feeds
Popups
Popups and gamified campaigns for online stores, priced by visitors
Popups
Popups, on-site feeds, web push and A/B tests for online stores
ToolGPA ranks Getsitecontrol first (for: most websites and small online stores), OptiMonk second (for: online stores that want popups built by AI), POWR third (for: sites that need a popup plus other widgets). The top two are close. Getsitecontrol comes first: popups, bars, forms, surveys and email in one, free to 10,000 widget views a month and $19 per site after that. OptiMonk's free plan also allows 10,000 a month, counted as pageviews and unbranded, and its AI agent builds and tests store popups, but busier sites pay $69 a month. POWR is third for a popup plus feeds, forms or reviews. Elfsight narrowly missed: its popup has no A/B tests on record and switches off at its view limit. OptinMonster has no free plan or trial, and exit intent starts at $870 a year on renewal.
From what each tool's own pages show (price, free plan, platforms, features and limits) and from what people say about it in public reviews and discussions. Not from our own testing. First place goes to the tool that suits the most people, and second and third to the best choices for the readers it leaves out.