Convertful review (2026): is it worth $7 a month, billed yearly?
Pop-ups, floating bars and inline forms priced by pageviews
Black Friday: is there a Convertful sale?
Convertful report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for low-cost pop-ups and forms for one small site
Convertful makes pop-ups, floating bars and inline forms, priced by pageviews from $7 a month for 10,000. The cheapest plan covers one site with Convertful branding, and A/B testing and AI drafts need Starter or above.
Who Convertful is for
- Fits if you run one small site and want a low monthly price
- Works for people who want game-style offers and floating bars
Who Convertful is not for
- Tight if you want A/B tests or AI drafts, because they need Starter at $17 or above
- Skip it if you want no branding on Solo, as Convertful branding stays
- Watch out: prices shown are yearly-billed; monthly prices are not on the page
- Pricey if traffic grows, since cost steps up with pageviews, with the top plan at 500,000
- Not for you if you want a free plan, as there is none
Why Convertful gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneySolo is $7 a month billed yearly, inside the cheapest quarter ($9) of pop-up tools.
- CFree plan and trial14-day free trial; the listing does not say a card is needed. No free plan.
- CFeaturesSeven widget types, targeting, triggers, templates and CRM links. A/B testing, AI text and images, multi-step widgets and two-way CRM sync need Starter or above.
- CEase of useNo rating on record; you build widgets from templates and connect email tools.
- BPlatforms and integrationsWeb only, with eight integrations listed.
What these grades rest on. Graded from this listing, whose facts were read from Convertful's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Convertful? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/convertful#review"><img src="https://toolgpa.com/badge/convertful.svg" alt="Convertful: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Convertful stands among popup and widget tools
Convertful's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
It stands best on value for money (B, above 17 of 25) and worst on features (C, above 0).
Its paid plans start at $7 a month, against a middle price of $18.25 for the category: 3 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Convertful’s own letter is outlined.
- BValue for moneyAbove 17 of 25, level with 8
- CFree plan and trialAbove 5 of 25, level with 14
- CFeaturesAbove 0 of 25, level with 14
- CEase of useAbove 0 of 25, level with 25
- BPlatforms and integrationsAbove 2 of 25, level with 23
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Convertful, or make your own?
Keep it
The plain part of Convertful you could make: popups, forms and surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $84 a year.
What you could make
- Popups, forms and surveys: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Mailchimp, Klaviyo and HubSpot among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. Convertful’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Convertful?
Convertful is a visual builder for pop-ups, scroll boxes, floating bars, welcome mats, inline forms and similar widgets that collect leads and pass them to an email tool or CRM. Every plan has unlimited widgets and leads, and the price follows the pageviews where a widget is actually shown.
Worth knowing
- The Solo plan covers one site and keeps Convertful branding on widgets.
- A/B testing, AI text and images, multi-step widgets and two-way CRM sync all need Starter or above.
- Prices shown are the yearly-billed rate; the monthly-billed prices are not stated on the page we read.
- Cost rises with pageviews where a widget shows; the top plan steps up from 500,000 pageviews.
Key features
- Seven widget types
- Pop-ups, scroll boxes, floating bars, welcome mats, inline forms, floating buttons and chat bubbles, all from one drag-and-drop editor.
- Templates and game offers
- Over 300 templates, including spin-to-win, scratch cards, countdowns, quizzes and polls. Quizzes and surveys start on Starter.
- Targeting and triggers
- Exit intent, geo-targeting, scroll and delay triggers on every plan, with advanced targeting rules and scheduled recurring events.
- A/B testing
- Compare versions of a widget and optimize the flow of widgets. Available from Starter and above, not on Solo.
- AI text and image drafts
- Generates copy and images for a widget inside the editor. Part of Starter and higher plans.
- Email and CRM connections
- 27 native integrations plus Zapier, n8n and Integrately, included on every plan. Two-way sync of tags and fields starts on Starter.
Convertful pricing
As of Nov 12, 2026, Convertful is a paid product with a free trial, starting at $7 per month for 10,000 pageviews, billed yearly.
- Starts at
- $7 per month for 10,000 pageviews, billed yearly
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Solo | $7per month for up to 10,000 pageviews, billed yearly | 1 site, all widget types, unlimited widgets, leads and fields. Convertful branding stays on. |
| Starter | $17per month for up to 25,000 pageviews, billed yearly | 3 sites, no branding, AI text and images, A/B tests, multi-step widgets. Steps run to 100,000 pageviews. |
| Growth | $47per month for up to 125,000 pageviews, billed yearly | 5 sites, 5 sub-accounts and premium chat support. Steps run to 200,000 pageviews. |
| Enterprise | $97per month for up to 500,000 pageviews, billed yearly | 10 sites, 10 sub-accounts and dedicated support. Steps run to 1,000,000 pageviews and beyond. |
Read from convertful.com on Nov 12, 2026. Prices change, so confirm with Convertful before you buy.
Ways to pay less
- Annual discountSave up to 45% with yearly billing
The pricing page shows a yearly option labelled as saving up to 45% over monthly billing; the listed prices are the yearly rate.
Stated on convertful.com
Works with
- Mailchimp
- Klaviyo
- HubSpot
- ActiveCampaign
- Brevo
- Zapier
- WooCommerce
- Kit (ConvertKit)
Convertful alternatives
- Convertful vs OptinMonster
From $210/yr
- Convertful vs Wisepops
Free trial · from $299/mo
- Convertful vs Justuno
Free trial · from $59/mo
- Convertful vs Sleeknote
Free trial · from $55/mo
- Convertful vs Hello Bar
Free trial · from $29/mo
Common questions
Does Convertful have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Convertful is listed for Web.
Does Convertful have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Convertful is listed for Web.
Is Convertful open source?
Convertful is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.