Convertful vs Justuno (2026): which should you pick?

Pick Convertful if

• Fits if you run one small site and want a low monthly price
• Works for people who want game-style offers and floating bars

Look elsewhere if

• Tight if you want A/B tests or AI drafts, because they need Starter at $17 or above
• Skip it if you want no branding on Solo, as Convertful branding stays
• Watch out: prices shown are yearly-billed; monthly prices are not on the page
• Pricey if traffic grows, since cost steps up with pageviews, with the top plan at 500,000
• Not for you if you want a free plan, as there is none

Pick Justuno if

• Fits if you run a store and grow email and SMS lists with Klaviyo or Attentive
• Works for shops that want Justuno's team to run their popups, at $299 a month

Look elsewhere if

• Pricey if you're a small shop, as Lite is $59 a month for only 10,000 visitors
• Skip it if you want a free plan to grow into, as there's only a 14-day trial
• Not for you if you need the full cost up front, as Spotlight's price isn't listed and Lite's rises on a slider
• Tight if you run many campaigns, as Lite caps live workflows at 5, segments at 2 and seats at 3
• Watch out: Done-For-You covers only 20,000 visitors before its $299 a month rises, and yearly billing saves just 10%

Convertful

• The Solo plan covers one site and keeps Convertful branding on widgets.
• A/B testing, AI text and images, multi-step widgets and two-way CRM sync all need Starter or above.
• Prices shown are the yearly-billed rate; the monthly-billed prices are not stated on the page we read.
• Cost rises with pageviews where a widget shows; the top plan steps up from 500,000 pageviews.

Justuno

• There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
• Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
• Spotlight visitor identification is an add-on, and the page does not list its price.
• Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.

Convertful

Seven widget types

Pop-ups, scroll boxes, floating bars, welcome mats, inline forms, floating buttons and chat bubbles, all from one drag-and-drop editor.

Templates and game offers

Over 300 templates, including spin-to-win, scratch cards, countdowns, quizzes and polls. Quizzes and surveys start on Starter.

Targeting and triggers

Exit intent, geo-targeting, scroll and delay triggers on every plan, with advanced targeting rules and scheduled recurring events.

A/B testing

Compare versions of a widget and optimize the flow of widgets. Available from Starter and above, not on Solo.

AI text and image drafts

Generates copy and images for a widget inside the editor. Part of Starter and higher plans.

Email and CRM connections

27 native integrations plus Zapier, n8n and Integrately, included on every plan. Two-way sync of tags and fields starts on Starter.

Justuno

Popups and exit offers

Email and SMS sign-up popups, exit offers and a design studio with a template library.

AI Smart Timing

Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.

Spotlight visitor identification

An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.

Workflows and segments

Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.

Testing and recommendations

Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.

Store and messaging integrations

Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.

Convertful

• Solo$7

  per month for up to 10,000 pageviews, billed yearly

  1 site, all widget types, unlimited widgets, leads and fields. Convertful branding stays on.

• Starter$17

  per month for up to 25,000 pageviews, billed yearly

  3 sites, no branding, AI text and images, A/B tests, multi-step widgets. Steps run to 100,000 pageviews.

• Growth$47

  per month for up to 125,000 pageviews, billed yearly

  5 sites, 5 sub-accounts and premium chat support. Steps run to 200,000 pageviews.

• Enterprise$97

  per month for up to 500,000 pageviews, billed yearly

  10 sites, 10 sub-accounts and dedicated support. Steps run to 1,000,000 pageviews and beyond.

Justuno

• Lite$59

  per month for up to 10,000 visitors, no contract

  All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.

• Done-For-You$299

  per month for up to 20,000 visitors, no contract

  Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.

• EnterpriseCustom

  Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.

Convertful

• Annual discount

  Save up to 45% with yearly billing

  The pricing page shows a yearly option labelled as saving up to 45% over monthly billing; the listed prices are the yearly rate.

Justuno

• Annual discount

  Annual billing saves 10%

  Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.

• Other savings

  Agency discounts

  Brands working with an agency are told to mention it to the sales team for an agency discount.