Justuno vs Privy
We give Justuno a 2.2 GPA and Privy a 2.4, out of 4.0. Privy grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Justuno
AI-timed popups and visitor identification for online stores
How we grade them
| 2.2GPAJustunoFair | 2.4GPAPrivyFair | |
|---|---|---|
| Value for money | DLite is $59 a month for 10,000 visitors, so a site with 20,000 pays more on the page's slider, a figure the listing doesn't give. Even $59 is the dear end of popup tools here, and yearly billing only takes 10% off. Done-For-You is $299 at 20,000 visitors. | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. |
| Free plan and trial | CNo free plan, but a 14-day free trial on Lite and 30 days on Done-For-You. The listing doesn't say a card is needed. | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. |
| Features | BAI Smart Timing picks the moment to show a popup, with behaviour-based workflows, real-time segments, multivariate tests, AI product picks and email and SMS checks. It covers the whole job for a store. Spotlight, which names anonymous visitors, is an add-on. | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. |
| Ease of use | CNo rating on record. Lite comes with white-glove onboarding, which helps, but workflows, segments and tests take some learning. Or pay $299 and have their team run it all. | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. |
| Platforms and integrations | BWeb, linked to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale. No desktop or phone app, so B is the ceiling. | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. |
| Best for | AI-timed popups for stores on Klaviyo | pop-ups, email and texts for small shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Justuno and Privy. How we grade
Where they differ
- Justuno starts at $59 per month for up to 10,000 visitors, no contract (Lite). Privy starts at $30 per month for up to 1,500 mailable contacts.
- Justuno also covers a/B testing and popups.
- Privy also covers marketing automation, forms, email campaigns and business texting.
At a glance
| Justuno | Privy | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $59 per month for up to 10,000 visitors, no contract (Lite) | $30 per month for up to 1,500 mailable contacts |
| Free plan | None | None |
| Free trial | 14-day free trial on Lite; 30-day free trial on Done-For-You | 15-day free trial, no credit card required |
| Web | ||
| Made by | Justuno, Inc. | Privy |
| Price read from | justuno.com | privy.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Justuno
- Online stores growing email and SMS lists alongside Klaviyo or Attentive
- Brands that want a team to plan and run their popups for them
- Stores that want to identify more anonymous shoppers
Privy
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
Worth knowing
Justuno
- There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
- Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
- Spotlight visitor identification is an add-on, and the page does not list its price.
- Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Key features
Justuno
- Popups and exit offers
- Email and SMS sign-up popups, exit offers and a design studio with a template library.
- AI Smart Timing
- Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.
- Spotlight visitor identification
- An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.
- Workflows and segments
- Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.
- Testing and recommendations
- Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.
- Store and messaging integrations
- Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Plans
Justuno
Lite$59
per month for up to 10,000 visitors, no contract
All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.
Done-For-You$299
per month for up to 20,000 visitors, no contract
Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.
EnterpriseCustom
Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
Ways to pay less
Justuno
- Annual discount
Annual billing saves 10%
Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.
- Other savings
Agency discounts
Brands working with an agency are told to mention it to the sales team for an agency discount.
Privy
No public discounts listed.
