Justuno vs OptiMonk
We give Justuno a 2.2 GPA and OptiMonk a 2.6, out of 4.0. OptiMonk grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Justuno
AI-timed popups and visitor identification for online stores
OptiMonk
Popups for online stores, built by an AI agent you describe them to
How we grade them
| 2.2GPAJustunoFair | 2.6GPAOptiMonkGood | |
|---|---|---|
| Value for money | DLite is $59 a month for 10,000 visitors, so a site with 20,000 pays more on the page's slider, a figure the listing doesn't give. Even $59 is the dear end of popup tools here, and yearly billing only takes 10% off. Done-For-You is $299 at 20,000 visitors. | DEvery page load counts, so a site with 20,000 visitors viewing a few pages each goes past Essential's 50,000-pageview top. That means Growth: $69 a month billed yearly ($828), or $99 monthly, at the dear end of popup tools here. Every feature is on every plan, at least. |
| Free plan and trial | CNo free plan, but a 14-day free trial on Lite and 30 days on Done-For-You. The listing doesn't say a card is needed. | BFree forever: 10,000 pageviews a month on 1 domain, every feature, the AI agent with 1,000 credits a month, and no OptiMonk branding. A small blog could live on it, though a busier site will pass it. |
| Features | BAI Smart Timing picks the moment to show a popup, with behaviour-based workflows, real-time segments, multivariate tests, AI product picks and email and SMS checks. It covers the whole job for a store. Spotlight, which names anonymous visitors, is an add-on. | AAn AI agent that designs, writes, publishes and A/B tests popups, and an MCP server so you can build them from Claude, ChatGPT or Cursor, which no other tool here has. Spin-to-win, quizzes, upsells and 1,000+ examples too, with nothing held back by plan. |
| Ease of use | CNo rating on record. Lite comes with white-glove onboarding, which helps, but workflows, segments and tests take some learning. Or pay $299 and have their team run it all. | CNo rating on record. Describing a popup in a sentence is about as easy as it gets, but you still add it to your store, keep an eye on AI credits and pageviews, and check what the agent makes. |
| Platforms and integrations | BWeb, linked to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale. No desktop or phone app, so B is the ceiling. | BWeb, with 60+ integrations such as Shopify and Klaviyo, plus Zapier, webhooks and an API, and it can be run from Claude, ChatGPT or Cursor. No desktop or phone app, so B is the top. |
| Best for | AI-timed popups for stores on Klaviyo | popups built by an AI agent for online stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Justuno and OptiMonk. How we grade
Price against what you get
Justuno starts at $59 a month and scores 2.7 out of 4 on features, ease of use and platforms. OptiMonk starts at $19 a month and scores 3.0.
OptiMonk scores higher and starts $40 a month lower. Of the other popup and widget tools on the chart, 1 scores higher than Justuno for less, and none scores higher than OptiMonk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Justuno starts at $59 per month for up to 10,000 visitors, no contract (Lite). OptiMonk starts at $19 per month for up to 20,000 pageviews, billed yearly.
- OptiMonk has a free plan. Justuno does not, though it has a free trial.
- OptiMonk also covers templates and AI agents.
At a glance
| Justuno | OptiMonk | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $59 per month for up to 10,000 visitors, no contract (Lite) | $19 per month for up to 20,000 pageviews, billed yearly |
| Free plan | None | 10,000 pageviews a month on 1 domain with 1,000 AI credits a month, every feature and no OptiMonk branding; it does not expire. |
| Free trial | 14-day free trial on Lite; 30-day free trial on Done-For-You | None listed |
| Web | ||
| Made by | Justuno, Inc. | OptiMonk |
| Price read from | justuno.com | optimonk.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Justuno
- Online stores growing email and SMS lists alongside Klaviyo or Attentive
- Brands that want a team to plan and run their popups for them
- Stores that want to identify more anonymous shoppers
OptiMonk
- Online stores that want popups built from a short description
- Small stores that can stay on a free plan of 10,000 pageviews
- Teams already working in Claude or ChatGPT
Worth knowing
Justuno
- There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
- Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
- Spotlight visitor identification is an add-on, and the page does not list its price.
- Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.
OptiMonk
- Every page load counts as a pageview whether or not a popup shows; at the limit, campaigns pause until you upgrade or the month resets.
- Each subdomain counts as a separate domain, and Essential allows only 2.
- The agent draws on a monthly allowance of AI credits; more credits mean moving up a plan.
- Prices exclude VAT; EU customers without a valid VAT number pay 27% Hungarian VAT.
Key features
Justuno
- Popups and exit offers
- Email and SMS sign-up popups, exit offers and a design studio with a template library.
- AI Smart Timing
- Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.
- Spotlight visitor identification
- An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.
- Workflows and segments
- Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.
- Testing and recommendations
- Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.
- Store and messaging integrations
- Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.
OptiMonk
- AI agent that builds popups
- Describe a popup in a sentence and the agent designs it, writes the copy and publishes it, then suggests new campaigns from your store's data.
- MCP server for AI assistants
- Connect Claude, ChatGPT, Cursor or any MCP client to build, edit and publish popups from a chat, free on every plan.
- Popup types and library
- Welcome and exit-intent discounts, spin-to-win, quizzes, upsells, seasonal offers and video popups, with more than 1,000 examples to start from.
- A/B testing
- The agent runs A/B tests on real visitors and offers to roll out the winning version.
- Visual editor
- Open any campaign in a click-to-edit editor with shared desktop and mobile designs to change details by hand.
- 60+ integrations
- Email, SMS, CRM and store tools such as Klaviyo and Shopify, with signups sent straight to a list, plus Zapier, webhooks and an API.
Plans
Justuno
Lite$59
per month for up to 10,000 visitors, no contract
All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.
Done-For-You$299
per month for up to 20,000 visitors, no contract
Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.
EnterpriseCustom
Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.
OptiMonk
Free$0
10,000 pageviews and 1,000 AI credits a month on 1 domain, with every feature and live chat support.
Essential$19
per month for up to 20,000 pageviews, billed yearly ($29 monthly)
3,000 AI credits a month and 2 domains; $228 a year. The plan scales to 50,000 pageviews and 6,000 credits at a higher price.
Growth$69
per month for up to 100,000 pageviews, billed yearly ($99 monthly)
10,000 AI credits a month and 4 domains; $828 a year. Scales to 250,000 pageviews at a higher price.
Premium$179
per month for up to 500,000 pageviews, billed yearly ($249 monthly)
20,000 AI credits a month, 10 domains and a key account manager; $2,148 a year. Scales to 1,000,000 pageviews.
MasterCustom
For stores above 1 million pageviews or teams running many brands: custom pageviews and credits, unlimited domains.
Ways to pay less
Justuno
- Annual discount
Annual billing saves 10%
Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.
- Other savings
Agency discounts
Brands working with an agency are told to mention it to the sales team for an agency discount.
OptiMonk
- Annual discount
Yearly billing saves 25%
Essential is $19 a month billed yearly against $29 monthly, Growth $69 against $99 and Premium $179 against $249.
