Poptin
Popups and embedded forms, with email campaigns and automations
Poptin report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for popups with email campaigns built in
Poptin does popups, bars, slide-ins and gamified offers with exit intent and 15+ targeting rules, and it's grown an email tool on the side. It counts unique visitors, not pageviews, which is kinder to sites where people click around. The free plan stops at 1,000 visitors a month, though, and a 20,000-visitor site lands on Pro at $47.
Who Poptin is for
- Great if you want popups and email campaigns from one account
- Handy when you run a few sites, as Pro covers 4 domains
- Good for agencies, with sub-accounts and unlimited domains on Agency
Who Poptin is not for
- Tight if you're on the free plan, which stops at 1,000 visitors a month
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a cheap popup on a busy site, as Basic stops at 10,000 visitors
Why Poptin gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here.
- CFree plan and trialFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly.
- BFeaturesBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job.
- CEase of useNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up.
- BPlatforms and integrationsWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top.
What these grades rest on. Graded from this listing, whose facts were read from Poptin's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/poptin#review"><img src="https://toolgpa.com/badge/poptin.svg" alt="Poptin: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Poptin stands among popup and widget tools
Poptin's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 13 popup and widget tools we grade, cut by the letter each got. Poptin’s own letter is outlined.
- CValue for moneyAbove 4 of 12, level with 5
- CFree plan and trialAbove 3 of 12, level with 7
- BFeaturesAbove 5 of 12, level with 5
- CEase of useAbove 0 of 12, level with 12
- BPlatforms and integrationsAbove 0 of 12, level with 12
Price against what you get
Each dot is one of 12 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Poptin, or make your own?
Keep it
To replace Poptin you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $228 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Mailchimp, Klaviyo and HubSpot among them.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Poptin’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Poptin?
Poptin builds popups, floating bars, slide-ins, full-screen overlays, gamified popups and embedded forms for an existing website, shown by exit intent and more than 15 targeting rules. It has grown into an email tool as well, with contacts, segments, campaigns and automated sequences. Popup-only plans are priced by monthly visitors and domains, and plans that include email by the number of contacts.
Poptin has a free plan. Paid plans start at $19 per month for up to 500 email contacts and 5,000 visitors (Growth). See every plan
Good for
- Small sites that need a free popup tool with a monthly visitor allowance
- Businesses that want popups and their email list in one place
- Agencies running popups on many client sites from sub-accounts
Worth knowing
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Poptin pricing
- Starts at
- $19 per month for up to 500 email contacts and 5,000 visitors (Growth)
- Free plan
- 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends. |
| Growth (Emails & Poptins) | $19per month for up to 500 contacts, billed monthly | Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts. |
| Basic | $20per month for up to 10,000 visitors, billed annually ($25 monthly) | Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support. |
| Pro | $47per month for up to 50,000 visitors, billed annually ($59 monthly) | Popups only, on up to 4 domains. |
| Agency | $95per month for up to 150,000 visitors, billed annually ($119 monthly) | Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly. |
| Enterprise | Custom | Custom visitor limits, extra security, a dedicated account manager and migration help. |
Read from poptin.com on Oct 18, 2026. Prices change, so confirm with Poptin before you buy.
Ways to pay less
- Annual discountYearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Stated on poptin.com
Works with
Poptin alternatives
- Poptin vs OptinMonster
From $210/yr
- Poptin vs OptiMonk
Free plan · from $19/mo
- Poptin vs Popupsmart
Free plan · from $32.50/mo
- Poptin vs Wisepops
Free trial · from $299/mo
- Poptin vs Privy
Free trial · from $30/mo
Common questions
Is Poptin free?
Poptin has a free plan. 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. Paid plans start at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
How much does Poptin cost?
Poptin lists 6 plans. Free: $0. Growth (Emails & Poptins): $19 per month for up to 500 contacts, billed monthly. Basic: $20 per month for up to 10,000 visitors, billed annually ($25 monthly). Pro: $47 per month for up to 50,000 visitors, billed annually ($59 monthly). Agency: $95 per month for up to 150,000 visitors, billed annually ($119 monthly). Enterprise: custom pricing. Prices were read from poptin.com on Oct 18, 2026.
What platforms does Poptin work on?
Poptin is available on Web.
Does Poptin offer any discounts?
Poptin publicly lists the following: Yearly billing saves 20% on popup plans.
Does Poptin have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Poptin is listed for Web.
Does Poptin have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Poptin is listed for Web.
Is Poptin open source?
Poptin is not described as open source on its own site, as read on Oct 18, 2026.
What does Poptin integrate with?
Poptin's listing names Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign, Zapier, Make and WordPress. A listing names up to eight integrations, so it may connect to more.
Who makes Poptin?
Poptin is made by Poptin. It dates from 2017.
What are the alternatives to Poptin?
The closest alternatives to Poptin in our directory are OptinMonster, OptiMonk, Popupsmart, Wisepops and Privy. Each one has a side-by-side comparison with Poptin.
How does Poptin compare with other popup and widget tools?
Poptin's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3. It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
Is Poptin good value for money?
ToolGPA grades Poptin C for value for money. Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Poptin?
To replace Poptin you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $228 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. Splitting visitors between versions and telling you which won. It plugs into other products, Mailchimp, Klaviyo and HubSpot among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.