The Poptin Insider’s Guide
Everything we know about Poptin in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Poptin
The Insider’s Guide
Popups and embedded forms, with email campaigns and automations
Every plan, grade, refund rule and rival among popup and widget tools, read from Poptin’s own pages.
Made by Poptin · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Poptin’s own pages, its app-store listings and our grades. Every fact in it is on Poptin’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 7 of the 12 other popup and widget tools we grade
Poptin builds popups, floating bars, slide-ins, full-screen overlays, gamified popups and embedded forms for an existing website, shown by exit intent and more than 15 targeting rules. It has grown into an email tool as well, with contacts, segments, campaigns and automated sequences. Popup-only plans are priced by monthly visitors and domains, and plans that include email by the number of contacts.
To get you started, here are 9 things to know about Poptin, taken from its own pages and our grades.
- 1
Best for popups with email campaigns built in
It counts unique visitors, not pageviews, which is kinder to sites where people click around.
- 2
Paid plans start at $19 a month
As its pricing page puts it: $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
- 3
There is a free plan
1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends.
- 4
It runs on Web
Web.
- 5
Popup and form types
Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- 6
Triggers and targeting
More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- 7
A/B testing and teasers
Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- 8
A 2.4 GPA, above 7 of 12
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Poptin you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Poptin at a glance
- Pricing
- Free plan, from $19 per month for up to 500 email contacts and 5,000 visitors (Growth)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Poptin, since 2017
- Category
- Popups & Website Widgets
- Our grade
- 2.4 GPA, fair
The report card
Best for popups with email campaigns built in
Poptin does popups, bars, slide-ins and gamified offers with exit intent and 15+ targeting rules, and it's grown an email tool on the side. It counts unique visitors, not pageviews, which is kinder to sites where people click around. The free plan stops at 1,000 visitors a month, though, and a 20,000-visitor site lands on Pro at $47.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Poptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | C | Free forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | B | Bars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | C | No rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | B | Web, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Poptin is for
- Great if you want popups and email campaigns from one account
- Handy when you run a few sites, as Pro covers 4 domains
- Good for agencies, with sub-accounts and unlimited domains on Agency
Who it is not for
- Tight if you're on the free plan, which stops at 1,000 visitors a month
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a cheap popup on a busy site, as Basic stops at 10,000 visitors
Good to know
Good for
- Small sites that need a free popup tool with a monthly visitor allowance
- Businesses that want popups and their email list in one place
- Agencies running popups on many client sites from sub-accounts
Worth knowing
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19
A month to start. There is a free plan too
Poptin has a free plan. Paid plans start at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
That's on the dear side of the middle for popup tools here.
Free
$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)
$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic
$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro
$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency
$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
Enterprise
Custom
Custom visitor limits, extra security, a dedicated account manager and migration help.
The free plan
1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends.
Read from poptin.com on Oct 18, 2026.
Ways to pay less
Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Stated on poptin.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Popups and embedded forms, with email campaigns and automations. Here is what it does, as its own site describes it, and what it covers: marketing automation, forms, email campaigns, a/B testing, popups.
No desktop or phone app, so B is the top.
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Where it runs
- Web
What it works with
- Mailchimp
- Klaviyo
- HubSpot
- Salesforce
- ActiveCampaign
- Zapier
- Make
- WordPress
Poptin is made by Poptin, and has been around since 2017.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/12
Other popup and widget tools it is graded above
Poptin's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 13 popup and widget tools we grade, cut by the letter each got. Poptin’s own letter is outlined.
- CValue for moneyAbove 4 of 12
- CFree plan and trialAbove 3 of 12
- BFeaturesAbove 5 of 12
- CEase of useAbove 0 of 12
- BPlatforms and integrationsAbove 0 of 12
Price against what you get
Each dot is one of 12 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Poptin is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Poptin you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $228 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Mailchimp, Klaviyo and HubSpot among them.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Poptin’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
OptinMonster, OptiMonk, Popupsmart, Wisepops and Privy
The 5 tools Poptin is most often weighed against, with where each one differs from it.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- Poptin has a free plan. OptinMonster does not.
- Poptin also covers marketing automation and email campaigns.
- OptinMonster also covers templates and no-code.
- 2.6GPA
OptiMonk
Free plan · from $19/mo
Popups for online stores, built by an AI agent you describe them to.
- Poptin also covers marketing automation, forms and email campaigns.
- OptiMonk also covers templates and AI agents.
- 2.4GPA
Popupsmart
Free plan · from $32.50/mo
No-code popup builder with AI drafting and 500+ templates.
- Poptin also covers marketing automation and email campaigns.
- Popupsmart also covers templates and no-code.
- 2.4GPA
Wisepops
Free trial · from $299/mo
Popups, on-site feeds, web push and A/B tests for online stores.
- Poptin has a free plan. Wisepops does not, though it has a free trial.
- Poptin also covers marketing automation, forms and email campaigns.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- Poptin has a free plan. Privy does not, though it has a free trial.
- Poptin also covers a/B testing and popups.
- Privy also covers business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Poptin free?
Poptin has a free plan. 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends.
How much does Poptin cost?
Poptin lists 6 plans. Free: $0.
What platforms does Poptin work on?
Poptin is available on Web.
Does Poptin offer any discounts?
Poptin publicly lists the following: Yearly billing saves 20% on popup plans.
Does Poptin have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Poptin is listed for Web.
Does Poptin have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Poptin is listed for Web.
Is Poptin open source?
Poptin is not described as open source on its own site, as read on Oct 18, 2026.
What does Poptin integrate with?
Poptin's listing names Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign, Zapier, Make and WordPress.
Who makes Poptin?
Poptin is made by Poptin. It dates from 2017.
What are the alternatives to Poptin?
The closest alternatives to Poptin in our directory are OptinMonster, OptiMonk, Popupsmart, Wisepops and Privy.
How does Poptin compare with other popup and widget tools?
Poptin's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
Is Poptin good value for money?
ToolGPA grades Poptin C for value for money. Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
Could I make my own version of Poptin?
To replace Poptin you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Poptin’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Poptin's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Poptin. Prices change, so check poptin.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Poptin, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/poptin
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Poptin: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/poptin
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/poptin/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Poptin, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 13 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- OptiMonk Insider's GuidePopups for online stores, built by an AI agent you describe them to2.6 GPA
- Popupsmart Insider's GuideNo-code popup builder with AI drafting and 500+ templates2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Poptin’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Poptin is a trademark of its owner, and this guide is not made, paid for or approved by Poptin. Prices and plans change: check poptin.com before you buy.