Poptin vs Privy
We give Poptin and Privy the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Poptin
Popups and embedded forms, with email campaigns and automations
How we grade them
| 2.4GPAPoptinFair | 2.4GPAPrivyFair | |
|---|---|---|
| Value for money | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. |
| Free plan and trial | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. |
| Features | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. |
| Ease of use | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. |
| Platforms and integrations | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. |
| Best for | popups with email campaigns built in | pop-ups, email and texts for small shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Poptin and Privy. How we grade
Where they differ
- Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth). Privy starts at $30 per month for up to 1,500 mailable contacts.
- Poptin has a free plan. Privy does not, though it has a free trial.
- Poptin also covers a/B testing and popups.
- Privy also covers business texting.
At a glance
| Poptin | Privy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) | $30 per month for up to 1,500 mailable contacts |
| Free plan | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. | None |
| Free trial | None listed | 15-day free trial, no credit card required |
| Web | ||
| Made by | Poptin | Privy |
| Price read from | poptin.com | privy.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Poptin
- Small sites that need a free popup tool with a monthly visitor allowance
- Businesses that want popups and their email list in one place
- Agencies running popups on many client sites from sub-accounts
Privy
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
Worth knowing
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Key features
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Plans
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
Ways to pay less
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Privy
No public discounts listed.
