Drip vs Privy
We give Drip a 2.0 GPA and Privy a 2.4, out of 4.0. Privy grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
How we grade them
| 2.0GPADripFair | 2.4GPAPrivyFair | |
|---|---|---|
| Value for money | D$39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included, at least. | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. |
| Free plan and trial | DNo free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. |
| Features | BStore-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. |
| Ease of use | CNo App Store rating on record. You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you. | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. |
| Platforms and integrations | BWeb, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. |
| Best for | email flows and pop-ups for Shopify stores | pop-ups, email and texts for small shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Drip and Privy. How we grade
Price against what you get
Drip starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Privy starts at $30 a month and scores 2.7.
They score the same, and Privy starts $9 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Drip for less, and 3 score higher than Privy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Drip starts at $39 per month and up, by list size and email volume. Privy starts at $30 per month for up to 1,500 mailable contacts.
- Privy also covers business texting.
At a glance
| Drip | Privy | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month and up, by list size and email volume | $30 per month for up to 1,500 mailable contacts |
| Free plan | None | None |
| Free trial | 14-day free trial | 15-day free trial, no credit card required |
| Web | ||
| Made by | Drip | Privy |
| Price read from | apps.shopify.com | privy.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Drip
- Shopify stores that want flows and pop-ups in one app
- Teams that want unlimited users on one account
- Store owners who would rather run campaigns by asking Claude or ChatGPT
Privy
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
Worth knowing
Drip
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Key features
Drip
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Plans
Drip
Subscription$39
per month and up, by list size and email volume
Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
