Kit
Email marketing and paid newsletters for creators
Kit report card
Good · out of 4.0 · graded Oct 17, 2026
Best for creators growing a big list for free
Kit is email for creators, and its free plan is the most generous in this category: up to 10,000 subscribers with unlimited broadcasts, landing pages and forms. You can even sell products and paid newsletters without a plan fee. The day you want a welcome sequence or any automation, though, it's $33 a month, well over double what most rivals start at.
Who Kit is for
- Great if you're a writer, podcaster or musician building a list and not ready to pay yet
- Handy when you want to sell an ebook or a paid newsletter straight to your subscribers
- A treat if your list is big but you only ever send broadcasts
Who Kit is not for
- Skip it if you need a welcome series on the free plan, as automations start at $33 a month
- Pricey if you sell a lot, since every sale costs 3.5% plus 30 cents
- Tight if two of you share the free account, which allows 1 user
Why Kit gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyCreator is $33 a month for 1,000 subscribers on yearly billing, or $39 monthly, about two and a half times the middle of this category, and it's the plan you need for automations and sequences. Pro is $66, or $50 for the first year if you sign up by November 7, 2026.
- AFree plan and trialUp to 10,000 subscribers, unlimited broadcasts, landing pages and forms, and sales of digital products and paid newsletters, all free. That's far more room than any other free plan here. What's missing is automations and sequences, and it's 1 user with Kit branding.
- BFeaturesVisual automations, sequences, landing pages, a newsletter site, tags, segments, paid newsletters, products and a recommendation network. It covers a creator's whole email job. Each sale costs 3.5% plus 30 cents, and Paid Recommendations carry a 23.5% fee.
- CEase of useNo App Store rating on record. It's a web app where you build the forms, pages and automations yourself, so expect some setting up before it runs on its own.
- BPlatforms and integrationsWeb only, with Shopify, Wix, Fourthwall, Facebook and SparkLoop, 100+ apps on Creator, and an API. No desktop or phone app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Kit's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Kit? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/kit#review"><img src="https://toolgpa.com/badge/kit.svg" alt="Kit: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Kit stands among email marketing and newsletter tools
Kit's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on free plan and trial (A, above 24 of 24) and worst on value for money (D, above 0).
Its paid plans start at $33 a month, against a middle price of $13 for the category: 19 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Kit’s own letter is outlined.
- DValue for moneyAbove 0 of 24, level with 4
- AFree plan and trialAbove 24 of 24
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Kit, or make your own?
Keep it
To replace Kit you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $396 a year.
What you could make
- Paid newsletters and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, Wix and Fourthwall among them, and has an API.
- People on the other end: coaches. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Kit’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Kit?
Kit is an email marketing platform for creators such as writers, podcasters, coaches and musicians. It covers landing pages and sign-up forms, broadcasts, visual automations and a recommendation network, and lets creators sell digital products, paid newsletters and subscriptions. A free plan covers up to 10,000 subscribers.
Kit has a free plan. Paid plans start at $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly). See every plan
Good for
- Writers, podcasters and other creators growing an email list
- Creators selling digital products or a paid newsletter
- Lists of up to 10,000 subscribers that only need broadcasts
Worth knowing
- The Free plan has no automations or email sequences, allows 1 user and keeps Kit branding.
- Product and subscription sales cost 3.5% plus 30 cents each on every plan, card processing included.
- Earnings from Paid Recommendations carry a 23.5% Kit fee.
- The Pro first-year discount ends November 7, 2026; the plan then renews at $790 a year for 1,000 subscribers.
Key features
- Visual automations and sequences
- Creator and Pro include unlimited visual automations and email sequences for welcome series, launches and nurture campaigns. The Free plan has neither.
- Landing pages, forms and newsletter site
- Unlimited landing pages and opt-in forms, a newsletter feed and website, and automatic delivery of opt-in freebies on every plan.
- Commerce
- Sell digital products, paid newsletters, recurring subscriptions and tips on any plan, for 3.5% plus 30 cents per sale including card processing.
- Recommendations and sponsorships
- Free creator-to-creator recommendations on every plan. Paid recommendations (Kit keeps 23.5%) and newsletter sponsorships start at Creator.
- Tags, segments and conditional content
- Tag subscribers by entry point or interest, group tags into segments, and use Liquid to show different content to different subscribers.
- Pro audience analytics
- Pro adds engagement scoring, Subscriber Signals audience research, deliverability reporting, an insights dashboard and a SparkLoop referral program.
Kit pricing
- Starts at
- $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly)
- Free plan
- Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations.
- Free trial
- 14-day free trial of Creator or Pro, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No automations or sequences; Kit branding stays. |
| Creator | $33per month for up to 1,000 subscribers, billed yearly ($39 monthly) | 2 users, unlimited visual automations and sequences, no Kit branding, SMS, RSS campaigns and 100+ apps. $1,390 a year at 10,000 subscribers. |
| Pro | $66per month for up to 1,000 subscribers, billed yearly ($79 monthly) | Unlimited users, engagement scoring, Subscriber Signals, deliverability reports. First year $50 a month under an offer ending Nov 7, 2026. $1,890 a year at 10,000. |
Read from kit.com on Oct 17, 2026. Prices change, so confirm with Kit before you buy.
Ways to pay less
- Annual discountSave 17% with yearly billing
Yearly billing costs the same as 10 months: Creator at 1,000 subscribers is $390 a year instead of $468 paid monthly, and Pro is $790 instead of $948.
Stated on kit.com - Other savings25% off the first year of annual Pro
Annual Pro is 25% off its first year for lists up to 65,000 ($593 at 1,000 subscribers) and 10% off up to 500,000. Ends November 7, 2026; renews at the standard rate.
Stated on kit.com
Works with
Kit alternatives
- Kit vs beehiiv
Free plan · from $49/mo
- Kit vs MailerLite
Free plan · from $12/mo
- Kit vs Flodesk
Free plan · from $19/mo
- Kit vs AWeber
Free plan · from $12.50/mo
- Kit vs Mailchimp
Free plan · from $13/mo
Common questions
Is Kit free?
Kit has a free plan. Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations. Paid plans start at $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly).
How much does Kit cost?
Kit lists 3 plans. Free: $0. Creator: $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly). Pro: $66 per month for up to 1,000 subscribers, billed yearly ($79 monthly). Prices were read from kit.com on Oct 17, 2026.
What platforms does Kit work on?
Kit is available on Web.
Does Kit offer any discounts?
Kit publicly lists the following: Save 17% with yearly billing; 25% off the first year of annual Pro.
Does Kit have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Kit is listed for Web.
Does Kit have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Kit is listed for Web.
Is Kit open source?
Kit is not described as open source on its own site, as read on Oct 17, 2026.
Does Kit have an API?
Yes. Kit offers a public API, according to its own site.
What does Kit integrate with?
Kit's listing names Shopify, Wix, Fourthwall, Facebook and SparkLoop. A listing names up to eight integrations, so it may connect to more.
Does Kit have a free trial?
Yes. 14-day free trial of Creator or Pro, no credit card required.
Who makes Kit?
Kit is made by Kit.
What are the alternatives to Kit?
The closest alternatives to Kit in our directory are beehiiv, MailerLite, Flodesk, AWeber and Mailchimp. Each one has a side-by-side comparison with Kit.
How does Kit compare with other email marketing and newsletter tools?
Kit's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5. It stands best on free plan and trial (A, above 24 of 24) and worst on value for money (D, above 0).
Is Kit good value for money?
ToolGPA grades Kit D for value for money. Its paid plans start at $33 a month, against a middle price of $13 for the category: 19 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Kit?
To replace Kit you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $396 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Shopify, Wix and Fourthwall among them, and has an API. People on the other end: coaches. No app builder makes those. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.