Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Mailcoach report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for big lists you only email now and then
Mailcoach charges by emails sent, not contacts kept: $9.99 a month covers 2,000 emails and each one after that is $0.002. That's great for a big list you mail now and then, and it's hosted in the EU by Spatie, a small Belgian company. The catch: no sign-up forms or landing pages are named among its features.
Who Mailcoach is for
- Great if you have a big list but only email it a few times a month
- Handy when you want your data kept in the EU, with tracking you can switch off
- A treat if you build in Laravel and want email marketing inside your own app
Who Mailcoach is not for
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly and there's no annual plan
Why Mailcoach gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so a big list costs far less than with per-contact tools, and sending through your own provider halves the per-email fee.
- CFree plan and trialNo free plan, but there's a 14-day trial with no card needed. Long enough to import a list and send a first campaign.
- CFeaturesCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. The basics are well covered, but no sign-up forms or landing page builder are named among its features.
- CEase of useNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer.
- BPlatforms and integrationsWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling.
What these grades rest on. Graded from this listing, whose facts were read from Mailcoach's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Mailcoach? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/mailcoach#review"><img src="https://toolgpa.com/badge/mailcoach.svg" alt="Mailcoach: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Mailcoach stands among email marketing and newsletter tools
Mailcoach's GPA of 2.2 is higher than 2 of the 24 other email marketing and newsletter tools we grade, and level with 2.
It stands best on platforms and integrations (B, above 0 of 24) and worst on features (C, above 0).
Its paid plans start at $9.99 a month, against a middle price of $13 for the category: 6 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Mailcoach’s own letter is outlined.
- CValue for moneyAbove 5 of 24, level with 12
- CFree plan and trialAbove 2 of 24, level with 17
- CFeaturesAbove 0 of 24, level with 2
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Mailcoach, or make your own?
Keep it
To replace Mailcoach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 20 of the 24 other email marketing and newsletter tools grade higher. It costs $119.88 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Laravel, Postmark and Mailgun among them, and has an API.
What this rests on. Mailcoach’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Mailcoach?
Mailcoach is an email platform for newsletters, automations and transactional email, made by the Belgian software company Spatie and hosted in the EU. Instead of charging per contact, the hosted version charges a monthly base fee that includes 2,000 emails and then a small fee per email. Developers can instead run it inside their own Laravel application.
Mailcoach is a paid product with a free trial, starting at $9.99 per month with 2,000 emails, plus $0.002 per extra email. See every plan
Good for
- Senders with a large list who email it only occasionally
- Laravel developers who want email marketing inside their own app
- European businesses that want their data hosted in the EU
Worth knowing
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Key features
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Mailcoach pricing
- Starts at
- $9.99 per month with 2,000 emails, plus $0.002 per extra email
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Pay as you go | $9.99per month with 2,000 emails, plus $0.002 per extra email | Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider. |
Read from mailcoach.app on Oct 17, 2026. Prices change, so confirm with Mailcoach before you buy.
Works with
- Laravel
- Postmark
- Mailgun
- Amazon SES
- Brevo
Mailcoach alternatives
- Mailcoach vs Sendy
From $69 one-time
- Mailcoach vs EmailOctopus
Free plan · from $9/mo
- Mailcoach vs MailerLite
Free plan · from $12/mo
- Mailcoach vs Kit
Free plan · from $33/mo
- Mailcoach vs Brevo
Free plan · from $9/mo
Common questions
Is Mailcoach free?
No, Mailcoach is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Mailcoach cost?
Mailcoach lists one plan. Pay as you go: $9.99 per month with 2,000 emails, plus $0.002 per extra email. Prices were read from mailcoach.app on Oct 17, 2026.
What platforms does Mailcoach work on?
Mailcoach is available on Web.
Does Mailcoach have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Mailcoach is listed for Web.
Does Mailcoach have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Mailcoach is listed for Web.
Is Mailcoach open source?
Mailcoach is not described as open source on its own site, as read on Oct 17, 2026.
Can Mailcoach be self-hosted?
Yes. Mailcoach's own site says it can be run on a server of your own.
Does Mailcoach have an API?
Yes. Mailcoach offers a public API, according to its own site.
What does Mailcoach integrate with?
Mailcoach's listing names Laravel, Postmark, Mailgun, Amazon SES and Brevo. A listing names up to eight integrations, so it may connect to more.
Who makes Mailcoach?
Mailcoach is made by Spatie. It dates from 2020.
What are the alternatives to Mailcoach?
The closest alternatives to Mailcoach in our directory are Sendy, EmailOctopus, MailerLite, Kit and Brevo. Each one has a side-by-side comparison with Mailcoach.
How does Mailcoach compare with other email marketing and newsletter tools?
Mailcoach's GPA of 2.2 is higher than 2 of the 24 other email marketing and newsletter tools we grade, and level with 2. It stands best on platforms and integrations (B, above 0 of 24) and worst on features (C, above 0).
Is Mailcoach good value for money?
ToolGPA grades Mailcoach C for value for money. Its paid plans start at $9.99 a month, against a middle price of $13 for the category: 6 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Could I make my own version of Mailcoach?
To replace Mailcoach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 20 of the 24 other email marketing and newsletter tools grade higher. It costs $119.88 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Laravel, Postmark and Mailgun among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.