The Mailcoach Insider’s Guide
Everything we know about Mailcoach in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Mailcoach
The Insider’s Guide
Email campaigns priced by emails sent, hosted or self-hosted
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Mailcoach’s own pages.
Made by Spatie · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Mailcoach’s own pages, its app-store listings and our grades. Every fact in it is on Mailcoach’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 24 other email marketing and newsletter tools we grade
Mailcoach is an email platform for newsletters, automations and transactional email, made by the Belgian software company Spatie and hosted in the EU. Instead of charging per contact, the hosted version charges a monthly base fee that includes 2,000 emails and then a small fee per email. Developers can instead run it inside their own Laravel application.
To get you started, here are 9 things to know about Mailcoach, taken from its own pages and our grades.
The catch: no sign-up forms or landing pages are named among its features.
- 1
Best for big lists you only email now and then
That's great for a big list you mail now and then, and it's hosted in the EU by Spatie, a small Belgian company.
- 2
Paid plans start at $9.99 a month
As its pricing page puts it: $9.99 per month with 2,000 emails, plus $0.002 per extra email.
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Campaigns
Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- 6
Automations
Workflows for onboarding, lead nurturing and other sequences, built without code.
- 7
Transactional email
Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- 8
A 2.2 GPA, above 2 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Mailcoach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Mailcoach at a glance
- Pricing
- Free trial, from $9.99 per month with 2,000 emails, plus $0.002 per extra email
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Spatie, since 2020
- Category
- Email Marketing & Newsletters
- Our grade
- 2.2 GPA, fair
The report card
Best for big lists you only email now and then
Mailcoach charges by emails sent, not contacts kept: $9.99 a month covers 2,000 emails and each one after that is $0.002. That's great for a big list you mail now and then, and it's hosted in the EU by Spatie, a small Belgian company. The catch: no sign-up forms or landing pages are named among its features.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so a big list costs far less than with per-contact tools, and sending through your own provider halves the per-email fee. |
| Free plan and trial | C | No free plan, but there's a 14-day trial with no card needed. Long enough to import a list and send a first campaign. |
| Features | C | Campaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. The basics are well covered, but no sign-up forms or landing page builder are named among its features. |
| Ease of use | C | No App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. |
| Platforms and integrations | B | Web, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Mailcoach is for
- Great if you have a big list but only email it a few times a month
- Handy when you want your data kept in the EU, with tracking you can switch off
- A treat if you build in Laravel and want email marketing inside your own app
Who it is not for
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly and there's no annual plan
Good to know
Good for
- Senders with a large list who email it only occasionally
- Laravel developers who want email marketing inside their own app
- European businesses that want their data hosted in the EU
Worth knowing
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9.99
A month to start
Mailcoach is a paid product with a free trial, starting at $9.99 per month with 2,000 emails, plus $0.002 per extra email.
Long enough to import a list and send a first campaign.
Pay as you go
$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Trying it first
14-day free trial, no credit card required
Read from mailcoach.app on Oct 17, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email campaigns priced by emails sent, hosted or self-hosted. Here is what it does, as its own site describes it, and what it covers: self-hostable, public API, marketing automation, email campaigns.
Campaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive.
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Where it runs
- Web
What it works with
- Laravel
- Postmark
- Mailgun
- Amazon SES
- Brevo
Mailcoach is made by Spatie, and has been around since 2020.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/24
Other email marketing and newsletter tools it is graded above
Mailcoach's GPA of 2.2 is higher than 2 of the 24 other email marketing and newsletter tools we grade, and level with 2.
It stands best on platforms and integrations (B, above 0 of 24) and worst on features (C, above 0).
Its paid plans start at $9.99 a month, against a middle price of $13 for the category: 6 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Mailcoach’s own letter is outlined.
- CValue for moneyAbove 5 of 24
- CFree plan and trialAbove 2 of 24
- CFeaturesAbove 0 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Mailcoach is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Mailcoach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 20 of the 24 other email marketing and newsletter tools grade higher. It costs $119.88 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Laravel, Postmark and Mailgun among them, and has an API.
What this rests on. Mailcoach’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sendy, EmailOctopus, MailerLite, Kit and Brevo
The 5 tools Mailcoach is most often weighed against, with where each one differs from it.
- 2.0GPA
Sendy
From $69 one-time
Self-hosted newsletter app that sends through Amazon SES.
- Sendy can be bought with a one-time purchase.
- 2.8GPA
EmailOctopus
Free plan · from $9/mo
Simple, low-cost email marketing with a free plan for 2,500.
- EmailOctopus has a free plan. Mailcoach does not, though it has a free trial.
- Mailcoach is self-hostable, according to its own site.
- EmailOctopus also covers forms.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- MailerLite has a free plan. Mailcoach does not, though it has a free trial.
- Only MailerLite lists an iOS app.
- Mailcoach is self-hostable, according to its own site.
- 2.6GPA
Kit
Free plan · from $33/mo
Email marketing and paid newsletters for creators.
- Kit has a free plan. Mailcoach does not, though it has a free trial.
- Mailcoach is self-hostable, according to its own site.
- Kit also covers forms and paid newsletters.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Brevo has a free plan. Mailcoach does not, though it has a free trial.
- Mailcoach is self-hostable, according to its own site.
- Brevo also covers sales pipeline, forms and live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Mailcoach free?
No, Mailcoach is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Mailcoach cost?
Mailcoach lists one plan. Pay as you go: $9.99 per month with 2,000 emails, plus $0.002 per extra email.
What platforms does Mailcoach work on?
Mailcoach is available on Web.
Does Mailcoach have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Mailcoach is listed for Web.
Does Mailcoach have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Mailcoach is listed for Web.
Is Mailcoach open source?
Mailcoach is not described as open source on its own site, as read on Oct 17, 2026.
Can Mailcoach be self-hosted?
Yes. Mailcoach's own site says it can be run on a server of your own.
Does Mailcoach have an API?
Yes. Mailcoach offers a public API, according to its own site.
What does Mailcoach integrate with?
Mailcoach's listing names Laravel, Postmark, Mailgun, Amazon SES and Brevo.
Who makes Mailcoach?
Mailcoach is made by Spatie. It dates from 2020.
What are the alternatives to Mailcoach?
The closest alternatives to Mailcoach in our directory are Sendy, EmailOctopus, MailerLite, Kit and Brevo.
How does Mailcoach compare with other email marketing and newsletter tools?
Mailcoach's GPA of 2.2 is higher than 2 of the 24 other email marketing and newsletter tools we grade, and level with 2.
Is Mailcoach good value for money?
ToolGPA grades Mailcoach C for value for money. Its paid plans start at $9.99 a month, against a middle price of $13 for the category: 6 of the 22 others that charge start lower.
Could I make my own version of Mailcoach?
To replace Mailcoach you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Mailcoach’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Mailcoach's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Spatie. Prices change, so check mailcoach.app before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Mailcoach, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mailcoach
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Mailcoach: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/mailcoach
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/mailcoach/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Mailcoach, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Mailcoach’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Mailcoach is a trademark of its owner, and this guide is not made, paid for or approved by Spatie. Prices and plans change: check mailcoach.app before you buy.