Mailcoach vs Sendy
We give Mailcoach a 2.2 GPA and Sendy a 2.0, out of 4.0. Mailcoach grades higher on the free plan and ease of use. Sendy grades higher on value for money. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Free trial · from $9.99/mo
How we grade them
| 2.2GPAMailcoachFair | 2.0GPASendyFair | |
|---|---|---|
| Value for money | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so a big list costs far less than with per-contact tools, and sending through your own provider halves the per-email fee. | A$69 once for one domain, less than half a year of this category's middle subscription. Sending is Amazon's $1.6 per 10,000 emails, so even a big list costs little. Add your own server, $79 if you want Sendy to install it, and $39 for the AI add-on. |
| Free plan and trial | CNo free plan, but there's a 14-day trial with no card needed. Long enough to import a list and send a first campaign. | FNothing is free and there's no trial. Sendy promises a refund if it doesn't work out, but a money-back promise isn't a trial. |
| Features | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. The basics are well covered, but no sign-up forms or landing page builder are named among its features. | CThree editors, autoresponders on intervals or dates, rules and webhooks, segments, custom fields, live reports, automatic list cleaning and white-labeled client brands. It does newsletters fully, but it's a smaller job, and it can't send without your own Amazon SES or SMTP account. |
| Ease of use | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. | DNo App Store rating on record, and you install it yourself on a PHP and MySQL server and set up your own Amazon SES account. That's self-hosting, which puts it at a D. Sendy will install it for $79. |
| Platforms and integrations | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. | BIt runs in a browser on your own server, with Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento and Joomla, plus an API. No desktop or phone app, so a B. |
| Best for | big lists you only email now and then | big lists without a monthly bill |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailcoach and Sendy. How we grade
Where they differ
- Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email. Sendy starts at $69 one-time purchase, for one domain.
- Sendy can be bought with a one-time purchase.
In commonWebSelf-hostablePublic APIMarketing automationEmail campaigns
At a glance
| Mailcoach | Sendy | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $9.99 per month with 2,000 emails, plus $0.002 per extra email | $69 one-time purchase, for one domain |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Spatie | Sendy |
| Price read from | mailcoach.app | sendy.co |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Mailcoach
- Senders with a large list who email it only occasionally
- Laravel developers who want email marketing inside their own app
- European businesses that want their data hosted in the EU
Sendy
- Publishers with large lists who want to stop paying per subscriber
- Developers comfortable running a PHP app on their own hosting
- Agencies sending for several clients under their own brand
Worth knowing
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Sendy
- You host it yourself on a PHP and MySQL server and need your own Amazon SES account.
- Each license covers one domain, and major version upgrades are not included.
- The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79.
- There is no free trial; Sendy offers a refund if it does not work out.
Key features
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Sendy
- Sending through Amazon SES
- Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.
- Three email editors
- Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.
- Autoresponders, rules and webhooks
- Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.
- Segments and custom fields
- Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign.
- White-labeled client brands
- Group lists into brands and give clients their own access, permissions, sending limits and pricing.
- Live reports and list cleaning
- Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically.
Plans
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Sendy
Sendy software$69
one-time purchase, for one domain
The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon.
