Sendy
Self-hosted newsletter app that sends through Amazon SES
Sendy report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for big lists without a monthly bill
Sendy is the odd one out: you buy it once for $69, install it on your own server and send through Amazon SES at $1.6 per 10,000 emails. For a big list that's a tiny fraction of what subscription tools charge. But you have to host and look after it yourself, and there's no trial.
Who Sendy is for
- Great if you publish to a list of tens of thousands and are tired of per-subscriber bills
- Handy when you already run a PHP web host and can look after one more app
- Good for agencies, who can give each client a branded account with its own limits
Who Sendy is not for
- Skip it if the words PHP, MySQL and Amazon SES make you nervous, as you set them up
- Not for you if you want to try it first, as there's no trial, only a refund
- Tight if you run several sites, since each license covers one domain
Why Sendy gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for money$69 once for one domain, less than half a year of this category's middle subscription. Sending is Amazon's $1.6 per 10,000 emails, so even a big list costs little. Add your own server, $79 if you want Sendy to install it, and $39 for the AI add-on.
- FFree plan and trialNothing is free and there's no trial. Sendy promises a refund if it doesn't work out, but a money-back promise isn't a trial.
- CFeaturesThree editors, autoresponders on intervals or dates, rules and webhooks, segments, custom fields, live reports, automatic list cleaning and white-labeled client brands. It does newsletters fully, but it's a smaller job, and it can't send without your own Amazon SES or SMTP account.
- DEase of useNo App Store rating on record, and you install it yourself on a PHP and MySQL server and set up your own Amazon SES account. That's self-hosting, which puts it at a D. Sendy will install it for $79.
- BPlatforms and integrationsIt runs in a browser on your own server, with Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento and Joomla, plus an API. No desktop or phone app, so a B.
What these grades rest on. Graded from this listing, whose facts were read from Sendy's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/sendy#review"><img src="https://toolgpa.com/badge/sendy.svg" alt="Sendy: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Sendy stands among email marketing and newsletter tools
Sendy's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1.
It stands best on value for money (A, above 23 of 24) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Sendy’s own letter is outlined.
- AValue for moneyAbove 23 of 24, level with 1
- FFree plan and trialAbove 0 of 24
- CFeaturesAbove 0 of 24, level with 2
- DEase of useAbove 0 of 24
- BPlatforms and integrationsAbove 0 of 24, level with 24
Keep Sendy, or make your own?
Keep it
To replace Sendy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $69, paid once.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Amazon SES, SendGrid and Mailjet among them, and has an API.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Sendy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Sendy?
Sendy is a newsletter app you install on your own web server and buy once instead of subscribing. It sends through Amazon SES, so the running cost is Amazon's per-email charge rather than a monthly fee per subscriber. It covers campaigns, autoresponders, segments and reports, and agencies can give clients their own branded accounts.
Sendy is a paid product, starting at $69 one-time purchase, for one domain. See every plan
Good for
- Publishers with large lists who want to stop paying per subscriber
- Developers comfortable running a PHP app on their own hosting
- Agencies sending for several clients under their own brand
Worth knowing
- You host it yourself on a PHP and MySQL server and need your own Amazon SES account.
- Each license covers one domain, and major version upgrades are not included.
- The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79.
- There is no free trial; Sendy offers a refund if it does not work out.
Key features
- Sending through Amazon SES
- Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.
- Three email editors
- Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.
- Autoresponders, rules and webhooks
- Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.
- Segments and custom fields
- Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign.
- White-labeled client brands
- Group lists into brands and give clients their own access, permissions, sending limits and pricing.
- Live reports and list cleaning
- Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically.
Sendy pricing
- Starts at
- $69 one-time purchase, for one domain
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Sendy software | $69one-time purchase, for one domain | The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon. |
Read from sendy.co on Oct 17, 2026. Prices change, so confirm with Sendy before you buy.
Works with
Sendy alternatives
- Sendy vs Mailcoach
Free trial · from $9.99/mo
- Sendy vs EmailOctopus
Free plan · from $9/mo
- Sendy vs MailerLite
Free plan · from $12/mo
- Sendy vs Brevo
Free plan · from $9/mo
- Sendy vs beehiiv
Free plan · from $49/mo
Common questions
Is Sendy free?
No. Sendy is a paid product, starting at $69 one-time purchase, for one domain.
How much does Sendy cost?
Sendy lists one plan. Sendy software: $69 one-time purchase, for one domain. Prices were read from sendy.co on Oct 17, 2026.
What platforms does Sendy work on?
Sendy is available on Web.
Does Sendy have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Sendy is listed for Web.
Does Sendy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Sendy is listed for Web.
Is Sendy open source?
Sendy is not described as open source on its own site, as read on Oct 17, 2026.
Can Sendy be self-hosted?
Yes. Sendy's own site says it can be run on a server of your own.
Does Sendy have an API?
Yes. Sendy offers a public API, according to its own site.
What does Sendy integrate with?
Sendy's listing names Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento and Joomla. A listing names up to eight integrations, so it may connect to more.
Who makes Sendy?
Sendy is made by Sendy.
What are the alternatives to Sendy?
The closest alternatives to Sendy in our directory are Mailcoach, EmailOctopus, MailerLite, Brevo and beehiiv. Each one has a side-by-side comparison with Sendy.
How does Sendy compare with other email marketing and newsletter tools?
Sendy's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1. It stands best on value for money (A, above 23 of 24) and worst on free plan and trial (F, above 0).
Could I make my own version of Sendy?
To replace Sendy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $69, paid once. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Amazon SES, SendGrid and Mailjet among them, and has an API. What a company asks for before it lets staff use something: roles and permissions. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.