The Sendy Insider’s Guide
Everything we know about Sendy in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sendy
The Insider’s Guide
Self-hosted newsletter app that sends through Amazon SES
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Sendy’s own pages.
Made by Sendy · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sendy’s own pages, its app-store listings and our grades. Every fact in it is on Sendy’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 24 other email marketing and newsletter tools we grade
Sendy is a newsletter app you install on your own web server and buy once instead of subscribing. It sends through Amazon SES, so the running cost is Amazon's per-email charge rather than a monthly fee per subscriber. It covers campaigns, autoresponders, segments and reports, and agencies can give clients their own branded accounts.
To get you started, here are 8 things to know about Sendy, taken from its own pages and our grades.
But you have to host and look after it yourself, and there's no trial.
- 1
Best for big lists without a monthly bill
For a big list that's a tiny fraction of what subscription tools charge.
- 2
What it costs
Paid plans start at $69 one-time purchase, for one domain.
- 3
It runs on Web
Web.
- 4
Sending through Amazon SES
Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.
- 5
Three email editors
Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.
- 6
Autoresponders, rules and webhooks
Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.
- 7
A 2.0 GPA, above 0 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Sendy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Sendy at a glance
- Pricing
- Paid, from $69 one-time purchase, for one domain
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Sendy
- Category
- Email Marketing & Newsletters
- Our grade
- 2.0 GPA, fair
The report card
Best for big lists without a monthly bill
Sendy is the odd one out: you buy it once for $69, install it on your own server and send through Amazon SES at $1.6 per 10,000 emails. For a big list that's a tiny fraction of what subscription tools charge. But you have to host and look after it yourself, and there's no trial.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | $69 once for one domain, less than half a year of this category's middle subscription. Sending is Amazon's $1.6 per 10,000 emails, so even a big list costs little. Add your own server, $79 if you want Sendy to install it, and $39 for the AI add-on. |
| Free plan and trial | F | Nothing is free and there's no trial. Sendy promises a refund if it doesn't work out, but a money-back promise isn't a trial. |
| Features | C | Three editors, autoresponders on intervals or dates, rules and webhooks, segments, custom fields, live reports, automatic list cleaning and white-labeled client brands. It does newsletters fully, but it's a smaller job, and it can't send without your own Amazon SES or SMTP account. |
| Ease of use | D | No App Store rating on record, and you install it yourself on a PHP and MySQL server and set up your own Amazon SES account. That's self-hosting, which puts it at a D. Sendy will install it for $79. |
| Platforms and integrations | B | It runs in a browser on your own server, with Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento and Joomla, plus an API. No desktop or phone app, so a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sendy is for
- Great if you publish to a list of tens of thousands and are tired of per-subscriber bills
- Handy when you already run a PHP web host and can look after one more app
- Good for agencies, who can give each client a branded account with its own limits
Who it is not for
- Skip it if the words PHP, MySQL and Amazon SES make you nervous, as you set them up
- Not for you if you want to try it first, as there's no trial, only a refund
- Tight if you run several sites, since each license covers one domain
Good to know
Good for
- Publishers with large lists who want to stop paying per subscriber
- Developers comfortable running a PHP app on their own hosting
- Agencies sending for several clients under their own brand
Worth knowing
- You host it yourself on a PHP and MySQL server and need your own Amazon SES account.
- Each license covers one domain, and major version upgrades are not included.
- The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79.
- There is no free trial; Sendy offers a refund if it does not work out.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$69 one-time
To start
Sendy is a paid product, starting at $69 one-time purchase, for one domain.
Sendy promises a refund if it doesn't work out, but a money-back promise isn't a trial.
Sendy software
$69
one-time purchase, for one domain
The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon.
Read from sendy.co on Oct 17, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Self-hosted newsletter app that sends through Amazon SES. Here is what it does, as its own site describes it, and what it covers: self-hostable, one-time purchase, public API, marketing automation, email campaigns.
It does newsletters fully, but it's a smaller job, and it can't send without your own Amazon SES or SMTP account.
- Sending through Amazon SES
- Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.
- Three email editors
- Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.
- Autoresponders, rules and webhooks
- Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.
- Segments and custom fields
- Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign.
- White-labeled client brands
- Group lists into brands and give clients their own access, permissions, sending limits and pricing.
- Live reports and list cleaning
- Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically.
Where it runs
- Web
What it works with
- Amazon SES
- SendGrid
- Mailjet
- Elastic Email
- Zapier
- WordPress
- Magento
- Joomla
Sendy is made by Sendy.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/24
Other email marketing and newsletter tools it is graded above
Sendy's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1.
It stands best on value for money (A, above 23 of 24) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Sendy’s own letter is outlined.
- AValue for moneyAbove 23 of 24
- FFree plan and trialAbove 0 of 24
- CFeaturesAbove 0 of 24
- DEase of useAbove 0 of 24
- BPlatforms and integrationsAbove 0 of 24
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Sendy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $69, paid once.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Amazon SES, SendGrid and Mailjet among them, and has an API.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Sendy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mailcoach, EmailOctopus, MailerLite, Brevo and beehiiv
The 5 tools Sendy is most often weighed against, with where each one differs from it.
- 2.2GPA
Mailcoach
Free trial · from $9.99/mo
Email campaigns priced by emails sent, hosted or self-hosted.
- Sendy can be bought with a one-time purchase.
- 2.8GPA
EmailOctopus
Free plan · from $9/mo
Simple, low-cost email marketing with a free plan for 2,500.
- EmailOctopus has a free plan. Sendy does not.
- Sendy is self-hostable, according to its own site.
- Sendy can be bought with a one-time purchase.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- MailerLite has a free plan. Sendy does not.
- Only MailerLite lists an iOS app.
- Sendy is self-hostable, according to its own site.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Brevo has a free plan. Sendy does not.
- Sendy is self-hostable, according to its own site.
- Sendy can be bought with a one-time purchase.
- 2.4GPA
beehiiv
Free plan · from $49/mo
Newsletter platform with paid subscriptions, ads, website and podcast.
- beehiiv has a free plan. Sendy does not.
- Sendy is self-hostable, according to its own site.
- Sendy can be bought with a one-time purchase.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sendy free?
No. Sendy is a paid product, starting at $69 one-time purchase, for one domain.
How much does Sendy cost?
Sendy lists one plan. Sendy software: $69 one-time purchase, for one domain.
What platforms does Sendy work on?
Sendy is available on Web.
Does Sendy have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Sendy is listed for Web.
Does Sendy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Sendy is listed for Web.
Is Sendy open source?
Sendy is not described as open source on its own site, as read on Oct 17, 2026.
Can Sendy be self-hosted?
Yes. Sendy's own site says it can be run on a server of your own.
Does Sendy have an API?
Yes. Sendy offers a public API, according to its own site.
What does Sendy integrate with?
Sendy's listing names Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento and Joomla.
Who makes Sendy?
Sendy is made by Sendy.
What are the alternatives to Sendy?
The closest alternatives to Sendy in our directory are Mailcoach, EmailOctopus, MailerLite, Brevo and beehiiv.
How does Sendy compare with other email marketing and newsletter tools?
Sendy's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1.
Could I make my own version of Sendy?
To replace Sendy you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Sendy’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Sendy's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Sendy. Prices change, so check sendy.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sendy, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sendy
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sendy: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/sendy
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/sendy/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Sendy, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sendy’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Sendy is a trademark of its owner, and this guide is not made, paid for or approved by Sendy. Prices and plans change: check sendy.co before you buy.