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Affiliate & Referral Software

Run your own affiliate or referral program, with tracked links, commissions and payouts.

Free guide to affiliate and referral tools

Our top three affiliate and referral tools

GoAffPro comes first: its free plan has no cap on affiliates or sales and installs on twelve store platforms. FirstPromoter is second for SaaS and subscription businesses, at $49 a month with no cut. Rewardful narrowly missed: the same price allows $7,500 of affiliate revenue, but Starter has one campaign and two team members and works with Stripe or Paddle billing only. UpPromote is third for Shopify stores adding customer referrals. PartnerStack alone syncs reseller deal registration to Salesforce or HubSpot, but it publishes no prices and has no trial.

  1. First: GoAffPro

    Free plan · from $49/mo

    For: Most online stores starting an affiliate program

    GoAffPro runs affiliate programs for online stores, with apps for Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Magento and six more platforms. Affiliates join through a portal, share referral links and are paid through PayPal Payouts, and multi-level chains are on offer. The free Hobby plan has no cap on affiliates, sales or revenue and takes no cut; GoAffPro suggests it for stores under 100 orders a day. Know the limits: the free portal is basic, branding, MLM, payout scheduling and integrations need Premium at $49 a month, fraud tools and automations are on Business from $99, priced by affiliate sales, and no yearly price is listed.

    GoAffPro pricing and details
  2. Second: FirstPromoter

    Free trial · from $49/mo

    For: SaaS and subscription businesses

    FirstPromoter reads sales from Stripe, Paddle, Chargebee, Recurly or Braintree, so recurring commissions follow each customer, with coupons synced to Stripe, sub-IDs, up to three tiers of sub-affiliates, W-9 and W-8BEN collection and payouts in 190 currencies. Starter is $49 a month, or $490 a year, for up to $5,000 of affiliate revenue a month, 1,000 affiliates and unlimited team members, with no cut, after a 14-day trial with no card. It is second because it is built for subscriptions rather than store checkouts and has no free plan. One month past $5,000 moves you to Business at $99, which is also where a custom dashboard domain starts.

    FirstPromoter pricing and details
  3. Third: UpPromote

    Free plan · from $24.99/mo

    For: Shopify stores adding customer referrals

    UpPromote runs affiliate, influencer and customer referral programs on Shopify, tracking sales by link or coupon, with commissions by product, collection or order value, payouts in store credit or through PayPal or Wise, and a marketplace for recruiting. Its free plan covers one program with link and coupon tracking, fraud detection and manual payouts, up to $3,000 of referral sales a month, with no fee on sales. It is third because GoAffPro's free plan has no such cap, and UpPromote's paid plans take a share of sales: Growth is $24.99 a month billed yearly plus 2%. Anti-leak codes, PayPal auto-payouts and the API start on Professional at $74.99, and pages off Shopify need extra tracking.

    UpPromote pricing and details

Ranked on Oct 18, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank

Price against what you get

Which affiliate and referral tools give the most for the money?

Going by our grades, Superfiliate and ReferralCandy give the most for the money among affiliate and referral tools: no tool on this chart scores higher without costing more.

See all 12 on the chart

Keep or make

Could you make your own?

Keep15Your call0Make0None of these affiliate and referral tools is one to make.

Price
Runs on
Must be

15 tools

Tools

  • Everflow

    Affiliate Software

    2.2GPA

    Partner marketing platform for brands, agencies and affiliate networks

    PaidWeb
  • FirstPromoter

    Affiliate Software

    2.6GPA

    Affiliate, referral and influencer programs for SaaS subscriptions

    Free trial · from $49/moWeb
  • Friendbuy

    Affiliate Software

    2.0GPA

    Referral, loyalty and influencer programs for consumer brands

    PaidWeb
  • GoAffPro

    Affiliate Software

    3.2GPA

    Affiliate and multi-level marketing app for online stores

    Free plan · from $49/moWeb
  • LeadDyno

    Affiliate Software

    2.4GPA

    Affiliate program software for online stores, SaaS and creators

    Free trial · from $49/moWeb
  • PartnerStack

    Affiliate Software

    2.2GPA

    B2B partner platform for affiliate, referral and reseller programs

    PaidWeb
  • Post Affiliate Pro

    Affiliate Software

    2.4GPA

    Affiliate program and network software priced by tracking volume

    Free trial · from $79/moWeb · iOS · Android
  • ReferralCandy

    Affiliate Software

    2.2GPA

    Customer referral and affiliate programs for online stores

    Free trial · from $9/moWeb
  • Refersion

    Affiliate Software

    2.0GPA

    Affiliate and influencer program software for online stores

    From $29/moWeb
  • Rewardful

    Affiliate Software

    2.6GPA

    Affiliate and referral tracking for SaaS companies billing on Stripe

    Free trial · from $49/moWeb
  • Social Snowball

    Affiliate Software

    1.8GPA

    Affiliate, influencer and referral programs for Shopify DTC brands

    From $249/moWeb
  • Superfiliate

    Affiliate Software

    2.2GPA

    Creator, affiliate and referral programs for Shopify brands

    Free trial · from $1,500/moWeb
  • Tapfiliate

    Affiliate Software

    2.4GPA

    Affiliate, referral and influencer tracking for SaaS and online stores

    Free trial · from $74/moWeb
  • Tolt

    Affiliate Software

    2.2GPA

    Affiliate program software for SaaS startups on Stripe or Paddle

    Free trial · from $69/moWeb
  • UpPromote

    Affiliate Software

    2.6GPA

    Affiliate, influencer and referral programs for Shopify stores

    Free plan · from $24.99/moWeb

Common questions

What are the best affiliate and referral tools?

ToolGPA ranks GoAffPro first (for: most online stores starting an affiliate program), FirstPromoter second (for: saaS and subscription businesses), UpPromote third (for: shopify stores adding customer referrals). GoAffPro comes first: its free plan has no cap on affiliates or sales and installs on twelve store platforms. FirstPromoter is second for SaaS and subscription businesses, at $49 a month with no cut. Rewardful narrowly missed: the same price allows $7,500 of affiliate revenue, but Starter has one campaign and two team members and works with Stripe or Paddle billing only. UpPromote is third for Shopify stores adding customer referrals. PartnerStack alone syncs reseller deal registration to Salesforce or HubSpot, but it publishes no prices and has no trial.

How does ToolGPA rank affiliate and referral tools?

From what each tool's own pages show (price, free plan, platforms, features and limits) and from what people say about it in public reviews and discussions. Not from our own testing. First place goes to the tool that suits the most people, and second and third to the best choices for the readers it leaves out.