FirstPromoter
Affiliate, referral and influencer programs for SaaS subscriptions
Our verdict
Second of our top three affiliate and referral tools
For: SaaS and subscription businesses
FirstPromoter reads sales from Stripe, Paddle, Chargebee, Recurly or Braintree, so recurring commissions follow each customer, with coupons synced to Stripe, sub-IDs, up to three tiers of sub-affiliates, W-9 and W-8BEN collection and payouts in 190 currencies. Starter is $49 a month, or $490 a year, for up to $5,000 of affiliate revenue a month, 1,000 affiliates and unlimited team members, with no cut, after a 14-day trial with no card. It is second because it is built for subscriptions rather than store checkouts and has no free plan. One month past $5,000 moves you to Business at $99, which is also where a custom dashboard domain starts.
See all three and how we rankFirstPromoter report card
Good · out of 4.0 · graded Oct 18, 2026
Best for SaaS affiliate programs on any billing system
FirstPromoter runs affiliate, referral and influencer programs for SaaS companies, reading sales from Stripe, Paddle, Chargebee, Recurly or Braintree. It packs a lot in for the price: sub-affiliates, coupon codes, tax forms and payouts in 190 currencies. The catch is Starter's cap. It stops at $5,000 a month of affiliate revenue, and passing it moves you up a plan.
Who FirstPromoter is for
- Great if you bill through Chargebee, Recurly or Braintree rather than just Stripe
- Handy when you want sub-affiliates, with commissions up to three tiers deep
- Good for programs mixing affiliates, influencers and customer referrals
Who FirstPromoter is not for
- Tight if your affiliates bring in a bit over $5,000 a month, as Starter stops there
- Skip it if you run an online store rather than a subscription business
- Not for you if you need white-labeling or SSO without an Enterprise deal
Why FirstPromoter gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyGraded on $5,000 a month of affiliate sales, which is exactly Starter's cap: $490 a year on yearly billing ($49 monthly), with no cut of sales. That's the cheap end of this category. But one good month moves you to Business, which is $990 a year.
- CFree plan and trialNo free plan, but a 14-day free trial on every plan, and no credit card needed.
- BFeaturesFive billing systems, coupons synced to Stripe, sub-IDs, recurring, per-plan and three-tier commissions, a translated portal that collects W-9 and W-8BEN forms, emails to affiliates and fraud checks. The whole job. Its AI assistant and MCP server are still in beta.
- CEase of useNo rating on record. Billing integrations and an import of past Stripe data help, but there are campaigns, commission rules and a portal to set up before promoters join.
- BPlatforms and integrationsWeb, with Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier, plus APIs. No desktop or phone app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from FirstPromoter's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/firstpromoter#review"><img src="https://toolgpa.com/badge/firstpromoter.svg" alt="FirstPromoter: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where FirstPromoter stands among affiliate and referral tools
FirstPromoter's GPA of 2.6 is higher than 11 of the 14 other affiliate and referral tools we grade, and level with 2.
It stands best on value for money (B, above 12 of 14) and worst on ease of use (C, above 0).
Its paid plans start at $49 a month, against a middle price of $49 for the category: 3 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 15 affiliate and referral tools we grade, cut by the letter each got. FirstPromoter’s own letter is outlined.
- BValue for moneyAbove 12 of 14, level with 1
- CFree plan and trialAbove 5 of 14, level with 7
- BFeaturesAbove 1 of 14, level with 10
- CEase of useAbove 0 of 14, level with 14
- BPlatforms and integrationsAbove 0 of 14, level with 14
Price against what you get
Each dot is one of 12 affiliate and referral tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep FirstPromoter, or make your own?
Keep it
To replace FirstPromoter you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 11 of the 14 other affiliate and referral tools we grade. It costs $588 a year.
What you could not
- Payouts to partners in many countries, with their tax forms.
- Every click and sale traced back to the right partner.
- It plugs into other products, Stripe, Paddle and Chargebee among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. FirstPromoter’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is FirstPromoter?
FirstPromoter runs affiliate, referral and influencer programs for SaaS and subscription businesses, reading sales from billing systems such as Stripe, Paddle, Chargebee, Recurly and Braintree so recurring commissions follow each customer. It tracks links, coupon codes and sub-IDs, gives promoters a branded portal, and pays out through PayPal, Wise, Stripe, crypto or bank transfer. Plans are priced by the revenue affiliates bring in each month.
FirstPromoter is a paid product with a free trial, starting at $49 per month for up to $5,000 of affiliate revenue a month. See every plan
Good for
- SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
- Programs mixing affiliates, influencers and customer referrals
- Teams that want multi-tier commissions or coupon-code tracking
Worth knowing
- Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
- Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
- White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
- The AI assistant and MCP server for Claude or ChatGPT are marked beta.
Key features
- Billing-system tracking
- Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.
- Links, coupons and sub-IDs
- Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.
- Commission rules
- Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.
- Promoter portal
- A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.
- Mass payouts
- Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.
- Emails, reports and fraud checks
- Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.
FirstPromoter pricing
- Starts at
- $49 per month for up to $5,000 of affiliate revenue a month
- Free plan
- None
- Free trial
- 14-day free trial on every plan, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Starter | $49per month for up to $5,000 of affiliate revenue a month | Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain. |
| Business | $99per month for up to $15,000 of affiliate revenue a month | Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts. |
| Enterprise | $149per month and up, above $15,000 of affiliate revenue a month | Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts. |
Read from firstpromoter.com on Oct 18, 2026. Prices change, so confirm with FirstPromoter before you buy.
Ways to pay less
- Annual discountTwo months free with yearly billing
Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year.
Stated on firstpromoter.com
Works with
FirstPromoter alternatives
- FirstPromoter vs Rewardful
Free trial · from $49/mo
- FirstPromoter vs Tolt
Free trial · from $69/mo
- FirstPromoter vs Tapfiliate
Free trial · from $74/mo
- FirstPromoter vs LeadDyno
Free trial · from $49/mo
Common questions
Is FirstPromoter free?
No, FirstPromoter is a paid product, but you can try it first. 14-day free trial on every plan, no credit card required.
How much does FirstPromoter cost?
FirstPromoter lists 3 plans. Starter: $49 per month for up to $5,000 of affiliate revenue a month. Business: $99 per month for up to $15,000 of affiliate revenue a month. Enterprise: $149 per month and up, above $15,000 of affiliate revenue a month. Prices were read from firstpromoter.com on Oct 18, 2026.
What platforms does FirstPromoter work on?
FirstPromoter is available on Web.
Does FirstPromoter offer any discounts?
FirstPromoter publicly lists the following: Two months free with yearly billing.
Does FirstPromoter have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. FirstPromoter is listed for Web.
Does FirstPromoter have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. FirstPromoter is listed for Web.
Is FirstPromoter open source?
FirstPromoter is not described as open source on its own site, as read on Oct 18, 2026.
Does FirstPromoter have an API?
Yes. FirstPromoter offers a public API, according to its own site.
What does FirstPromoter integrate with?
FirstPromoter's listing names Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes FirstPromoter?
FirstPromoter is made by Igil Webs SRL. It dates from 2017.
What are the alternatives to FirstPromoter?
The closest alternatives to FirstPromoter in our directory are Rewardful, Tolt, Tapfiliate, PartnerStack and LeadDyno. Each one has a side-by-side comparison with FirstPromoter.
How does FirstPromoter compare with other affiliate and referral tools?
FirstPromoter's GPA of 2.6 is higher than 11 of the 14 other affiliate and referral tools we grade, and level with 2. It stands best on value for money (B, above 12 of 14) and worst on ease of use (C, above 0).
Is FirstPromoter good value for money?
ToolGPA grades FirstPromoter B for value for money. Its paid plans start at $49 a month, against a middle price of $49 for the category: 3 of the 11 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of FirstPromoter?
To replace FirstPromoter you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 11 of the 14 other affiliate and referral tools we grade. It costs $588 a year. What you could not make: Payouts to partners in many countries, with their tax forms. Every click and sale traced back to the right partner. It plugs into other products, Stripe, Paddle and Chargebee among them, and has an API. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.