FirstPromoter vs Tapfiliate
We give FirstPromoter a 2.6 GPA and Tapfiliate a 2.4, out of 4.0. FirstPromoter grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FirstPromoter
Affiliate, referral and influencer programs for SaaS subscriptions
Tapfiliate
Affiliate, referral and influencer tracking for SaaS and online stores
How we grade them
| 2.6GPAFirstPromoterGood | 2.4GPATapfiliateFair | |
|---|---|---|
| Value for money | BGraded on $5,000 a month of affiliate sales, which is exactly Starter's cap: $490 a year on yearly billing ($49 monthly), with no cut of sales. That's the cheap end of this category. But one good month moves you to Business, which is $990 a year. | CGraded on $5,000 a month of affiliate sales: Launch is $890 a year, $74 a month, with no cut, for 50 affiliates, 5,000 clicks and 500 conversions a month. That's an ordinary price here. Past the limits it's $1.50 per 1,000 clicks and $15 per 1,000 conversions. |
| Free plan and trial | CNo free plan, but a 14-day free trial on every plan, and no credit card needed. | CNo free plan, but a 7-day free trial of Launch and 14 days of Scale, and 30 days of Enterprise on request. The listing doesn't say whether any of them wants a card. |
| Features | BFive billing systems, coupons synced to Stripe, sub-IDs, recurring, per-plan and three-tier commissions, a translated portal that collects W-9 and W-8BEN forms, emails to affiliates and fraud checks. The whole job. Its AI assistant and MCP server are still in beta. | BStripe, Shopify, WooCommerce and more, a pixel, REST API and postbacks, coupon tracking, recurring and multi-level commissions, an offers marketplace, Trolley or SEPA payouts and an MCP link. It covers the whole job, though MLM and auto payouts need Scale. |
| Ease of use | CNo rating on record. Billing integrations and an import of past Stripe data help, but there are campaigns, commission rules and a portal to set up before promoters join. | CNo rating on record. Ready-made integrations help, but there are programs, commissions and affiliate groups to set up, and on Launch the trial gives you a week to do it. |
| Platforms and integrations | BWeb, with Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier, plus APIs. No desktop or phone app, which an A needs. | BWeb, with Stripe, Shopify, WooCommerce, BigCommerce, Magento, Zapier, Mailchimp and Trolley among 30+ integrations, plus a REST API. No desktop or phone app, so B is the top. |
| Best for | SaaS affiliate programs on any billing system | one affiliate tool for SaaS and stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FirstPromoter and Tapfiliate. How we grade
Price against what you get
FirstPromoter starts at $49 a month and scores 2.7 out of 4 on features, ease of use and platforms. Tapfiliate starts at $74 a month and scores 2.7.
They score the same, and FirstPromoter starts $25 a month lower. Of the other affiliate and referral tools on the chart, none scores higher than FirstPromoter for less, and none scores higher than Tapfiliate for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- FirstPromoter starts at $49 per month for up to $5,000 of affiliate revenue a month. Tapfiliate starts at $74 per month, billed annually ($89 billed monthly).
- Tapfiliate also covers reports.
At a glance
| FirstPromoter | Tapfiliate | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month for up to $5,000 of affiliate revenue a month | $74 per month, billed annually ($89 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 7-day free trial of Launch, 14 days of Scale, and 30 days of Enterprise on request |
| Web | ||
| Made by | Igil Webs SRL | Tapfiliate B.V. |
| Price read from | firstpromoter.com | tapfiliate.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
FirstPromoter
- SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
- Programs mixing affiliates, influencers and customer referrals
- Teams that want multi-tier commissions or coupon-code tracking
Tapfiliate
- SaaS and ecommerce businesses that want one tool for affiliates and referrals
- Programs that need multi-level commissions or product-level rates
- European companies paying affiliates by SEPA transfer
Worth knowing
FirstPromoter
- Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
- Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
- White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
- The AI assistant and MCP server for Claude or ChatGPT are marked beta.
Tapfiliate
- Launch is capped at 50 affiliates, one program, 5,000 clicks and 500 conversions a month, with overage fees above that.
- Unlimited affiliates, MLM and automated Trolley payouts need Scale; full white label needs Enterprise.
- The free trial is short on the entry plan: 7 days for Launch against 14 days for Scale.
- Launch includes one team member and Scale five; unlimited team members are an Enterprise feature.
Key features
FirstPromoter
- Billing-system tracking
- Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.
- Links, coupons and sub-IDs
- Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.
- Commission rules
- Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.
- Promoter portal
- A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.
- Mass payouts
- Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.
- Emails, reports and fraud checks
- Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.
Tapfiliate
- Tracking options
- Over 30 integrations including Stripe, Shopify, WooCommerce, BigCommerce and Magento, a JavaScript pixel, REST API, server-to-server postbacks, coupon tracking and deeplinks.
- Commission models
- Recurring commissions on every plan; group, item and category commissions, a bonus system and multi-level marketing with sales goals on Scale.
- Affiliate recruitment
- Invite and onboard affiliates automatically, list offers in Tapfiliate's marketplace for active affiliates, and manage creative assets and groups.
- Payouts
- Record affiliate payment methods on every plan, export SEPA payouts, and automate payouts through Trolley on Scale and Enterprise.
- Reporting and AI
- Real-time reports on customers, assets and metadata, data export and conversion import, and an MCP integration for asking an AI agent about the program.
- Messaging and workflows
- An in-platform messenger, triggered notifications, and workflow automation with Zapier, Mailchimp and similar tools.
Plans
FirstPromoter
Starter$49
per month for up to $5,000 of affiliate revenue a month
Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain.
Business$99
per month for up to $15,000 of affiliate revenue a month
Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts.
Enterprise$149
per month and up, above $15,000 of affiliate revenue a month
Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts.
Tapfiliate
Launch$74
per month, billed annually ($89 billed monthly)
One program, 50 affiliates, one team member, 5,000 clicks and 500 conversions a month; overages cost $1.50 per 1,000 clicks and $15 per 1,000 conversions.
Scale$149
per month, billed annually ($179 billed monthly)
Unlimited affiliates and programs, five team members, 100,000 clicks and 10,000 conversions a month, MLM, group commissions and Trolley payouts.
EnterpriseCustom
Tailored click and conversion limits, unlimited team members, full white label, a detailed API click report and a dedicated manager.
Ways to pay less
FirstPromoter
- Annual discount
Two months free with yearly billing
Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year.
Tapfiliate
- Annual discount
Two months free with an annual plan
Annual billing gives two months free: Launch is $890 a year ($74 a month) and Scale $1,790 a year ($149 a month).
