FirstPromoter vs Tolt
We give FirstPromoter a 2.6 GPA and Tolt a 2.2, out of 4.0. FirstPromoter grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FirstPromoter
Affiliate, referral and influencer programs for SaaS subscriptions
Tolt
Affiliate program software for SaaS startups on Stripe or Paddle
How we grade them
| 2.6GPAFirstPromoterGood | 2.2GPAToltFair | |
|---|---|---|
| Value for money | BGraded on $5,000 a month of affiliate sales, which is exactly Starter's cap: $490 a year on yearly billing ($49 monthly), with no cut of sales. That's the cheap end of this category. But one good month moves you to Business, which is $990 a year. | CGraded on $5,000 a month of affiliate sales: Basic is $69 a month for up to $10,000, with no cut of sales and no yearly price. That's an ordinary price here, a little above Rewardful or FirstPromoter on yearly billing. Auto payouts start on Growth at $99, with a 2% fee. |
| Free plan and trial | CNo free plan, but a 14-day free trial on every plan, and no credit card needed. | CNo free plan, but a 14-day free trial on every plan with no credit card. There's also a full refund within 30 days of paying. |
| Features | BFive billing systems, coupons synced to Stripe, sub-IDs, recurring, per-plan and three-tier commissions, a translated portal that collects W-9 and W-8BEN forms, emails to affiliates and fraud checks. The whole job. Its AI assistant and MCP server are still in beta. | CStripe, Paddle and Chargebee tracking, a branded portal, custom commissions, double-sided coupons, and tax forms from Growth up. But its own FAQ says Shopify and other integrations are still being worked on, and Basic pays affiliates by hand. |
| Ease of use | CNo rating on record. Billing integrations and an import of past Stripe data help, but there are campaigns, commission rules and a portal to set up before promoters join. | CNo rating on record. You link it to your billing on the client or server side, then sort out the portal, programs and commissions. Ordinary setup for this kind of tool. |
| Platforms and integrations | BWeb, with Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier, plus APIs. No desktop or phone app, which an A needs. | BWeb, with Stripe, Paddle and Chargebee for billing and PayPal, Wise and Payoneer for payouts. No API or Zapier on record and no desktop or phone app, so it's a thin B. |
| Best for | SaaS affiliate programs on any billing system | a branded affiliate portal for SaaS startups |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FirstPromoter and Tolt. How we grade
Price against what you get
FirstPromoter starts at $49 a month and scores 2.7 out of 4 on features, ease of use and platforms. Tolt starts at $69 a month and scores 2.3.
FirstPromoter scores higher and starts $20 a month lower. Of the other affiliate and referral tools on the chart, none scores higher than FirstPromoter for less, and 7 score higher than Tolt for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- FirstPromoter starts at $49 per month for up to $5,000 of affiliate revenue a month. Tolt starts at $69 per month for up to $10,000 of affiliate revenue a month.
At a glance
| FirstPromoter | Tolt | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month for up to $5,000 of affiliate revenue a month | $69 per month for up to $10,000 of affiliate revenue a month |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial on every plan, no credit card required |
| Web | ||
| Made by | Igil Webs SRL | Tolt, Inc. |
| Price read from | firstpromoter.com | tolt.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
FirstPromoter
- SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
- Programs mixing affiliates, influencers and customer referrals
- Teams that want multi-tier commissions or coupon-code tracking
Tolt
- SaaS startups billing subscriptions through Stripe, Paddle or Chargebee
- Founders who want a branded affiliate portal on the cheapest plan
- Teams that want affiliate payouts and tax forms handled for them
Worth knowing
FirstPromoter
- Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
- Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
- White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
- The AI assistant and MCP server for Claude or ChatGPT are marked beta.
Tolt
- Tolt only tracks sales from Stripe, Paddle or Chargebee billing; its FAQ says Shopify, Bubble and other integrations are still being worked on.
- Basic pays affiliates manually and keeps a powered-by link; auto payouts start on Growth and carry a 2% processing fee.
- Plans are capped by affiliate revenue: Basic stops at $10,000 a month and Pro at $50,000, above which pricing is custom.
- No yearly price is listed; Tolt offers a full refund within 30 days of paying.
Key features
FirstPromoter
- Billing-system tracking
- Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.
- Links, coupons and sub-IDs
- Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.
- Commission rules
- Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.
- Promoter portal
- A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.
- Mass payouts
- Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.
- Emails, reports and fraud checks
- Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.
Tolt
- Stripe, Paddle and Chargebee
- Client-side or server-side setup links Tolt to your billing, so commissions stop when a subscription is canceled and are deducted when a payment is refunded.
- Branded affiliate portal
- Match the portal to your brand and host it on your own subdomain, such as affiliates.yourdomain.com, with a resources page for affiliates.
- Commission flows and coupons
- Set custom commissions per affiliate, group partners, run several programs and give referred customers a discount with double-sided coupon rewards.
- Bulk and auto payouts
- Export pending payouts for PayPal Mass Payments or Wise batch payments, or let Tolt pay affiliates through PayPal, Wise, Payoneer, local bank, crypto or wire.
- Tax forms for affiliates
- From Growth up, Tolt collects W-9 and W-8 forms, files 1099s and issues invoices for affiliates.
Plans
FirstPromoter
Starter$49
per month for up to $5,000 of affiliate revenue a month
Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain.
Business$99
per month for up to $15,000 of affiliate revenue a month
Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts.
Enterprise$149
per month and up, above $15,000 of affiliate revenue a month
Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts.
Tolt
Basic$69
per month for up to $10,000 of affiliate revenue a month
Unlimited affiliates, a branded portal on your own domain, two programs and three team members. Manual payouts only, and a powered-by link stays.
Growth$99
per month for up to $20,000 of affiliate revenue a month
Adds auto payouts (2% processing fee), affiliate invoices, W-9 and W-8 collection with 1099 filing, five programs and five team members.
Pro$199
per month for up to $50,000 of affiliate revenue a month
Unlimited programs, partner groups, team members and commission flows, custom payout methods and a dedicated Slack channel.
EnterpriseCustom
For programs above $50,000 a month in affiliate revenue, with priority support. Priced with sales.
Ways to pay less
FirstPromoter
- Annual discount
Two months free with yearly billing
Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year.
Tolt
No public discounts listed.
