ReferralCandy
Customer referral and affiliate programs for online stores
ReferralCandy report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for refer-a-friend programs for online stores
ReferralCandy gets your shoppers referring friends, and runs a small affiliate program next to it, with every feature on every plan and rewards in store credit or cash. It works on Shopify, BigCommerce, WooCommerce, Magento and custom stores at the same price. The success fee on each referred sale is the number you'll be watching.
Who ReferralCandy is for
- Great if you want your customers to refer friends for a reward
- Handy when you run a small affiliate or ambassador program next to referrals
- Good for stores that want month-to-month billing with no contract
Who ReferralCandy is not for
- Pricey if referred sales are big on Basic, as its success fee is 10.5%
- Tight if you run several stores, as each extra one is $20 a month plus the fee
- Not for you if you want a yearly discount, as billing is month to month only
Why ReferralCandy gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyGraded on $5,000 a month of referred sales: Grow is $79 plus a 3.5% success fee ($175), so $254 a month, with no yearly price. Basic's 10.5% fee would make it $534. That's just inside this category's dearest tenth.
- CFree plan and trialNo free plan, but a 7-day free trial on any plan, and the clock starts when you switch the app on, not when you install it. The listing doesn't say whether it wants a card.
- BFeaturesCustomer referrals and affiliates side by side, unlimited campaigns, custom coupon codes, store credit or cash through PayPal, Venmo, bank or virtual cards, a Fraud Center that blocks self-referrals, and full API access. Every plan has every feature.
- CEase of useNo rating on record. It's one click on Shopify and a plugin elsewhere, but you'll still set rewards, coupons and fraud rules before friends start referring.
- BPlatforms and integrationsWeb, with Shopify, BigCommerce, WooCommerce and Magento, plus Klaviyo, Mailchimp, Recharge and Tremendous, and full API access on every plan. No desktop or phone app, so B is the top.
What these grades rest on. Graded from this listing, whose facts were read from ReferralCandy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/referralcandy#review"><img src="https://toolgpa.com/badge/referralcandy.svg" alt="ReferralCandy: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where ReferralCandy stands among affiliate and referral tools
ReferralCandy's GPA of 2.2 is higher than 3 of the 14 other affiliate and referral tools we grade, and level with 4.
It stands best on features (B, above 1 of 14) and worst on value for money (D, above 1).
Its paid plans start at $9 a month, against a middle price of $49 for the category: 0 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 15 affiliate and referral tools we grade, cut by the letter each got. ReferralCandy’s own letter is outlined.
- DValue for moneyAbove 1 of 14, level with 1
- CFree plan and trialAbove 5 of 14, level with 7
- BFeaturesAbove 1 of 14, level with 10
- CEase of useAbove 0 of 14, level with 14
- BPlatforms and integrationsAbove 0 of 14, level with 14
Price against what you get
Each dot is one of 12 affiliate and referral tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep ReferralCandy, or make your own?
Keep it
To replace ReferralCandy you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 7 of the 14 other affiliate and referral tools grade higher. It costs $108 a year.
What you could not
- Payouts to partners in many countries, with their tax forms.
- Every click and sale traced back to the right partner.
- It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. ReferralCandy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is ReferralCandy?
ReferralCandy runs customer referral and affiliate programs for online stores, chiefly on Shopify, with plugins for BigCommerce, WooCommerce and Magento and an email-based install for custom stores. Shoppers and affiliates share links or custom coupon codes, and rewards go out as store credit or cash through PayPal, Venmo, bank transfer or Tremendous virtual cards. Every plan has every feature; you pay a monthly fee plus a success fee on referred new customers.
ReferralCandy is a paid product with a free trial, starting at $9 per month. See every plan
Good for
- Shopify stores that want customers to refer friends for a reward
- Brands running a small affiliate or ambassador program next to referrals
- Stores that prefer month-to-month billing with no contract
Worth knowing
- Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
- Each extra store costs $20 a month plus the main store's success-fee rate.
- PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
- Billing is month to month only; no yearly price is listed.
Key features
- Referrals and affiliates in one app
- Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
- Store platforms
- One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
- Cash or store-credit rewards
- Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
- Fraud Center
- Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.
- Integrations and API
- Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.
ReferralCandy pricing
- Starts at
- $9 per month
- Free plan
- None
- Free trial
- 7-day free trial on any plan, starting when the app is activated
| Plan | Price | What you get |
|---|---|---|
| Basic | $9per month | Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access. |
| Grow | $79per month | Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month. |
| Scale | $249per month | Plus a 1.5% success fee, for high-volume brands where margins matter. |
| Enterprise | $799per month | Plus a 0.25% success fee, with dedicated onboarding and an account manager. |
Read from referralcandy.com on Oct 18, 2026. Prices change, so confirm with ReferralCandy before you buy.
Works with
ReferralCandy alternatives
- ReferralCandy vs UpPromote
Free plan · from $24.99/mo
- ReferralCandy vs Social Snowball
From $249/mo
- ReferralCandy vs GoAffPro
Free plan · from $49/mo
- ReferralCandy vs Refersion
From $29/mo
Common questions
Is ReferralCandy free?
No, ReferralCandy is a paid product, but you can try it first. 7-day free trial on any plan, starting when the app is activated.
How much does ReferralCandy cost?
ReferralCandy lists 4 plans. Basic: $9 per month. Grow: $79 per month. Scale: $249 per month. Enterprise: $799 per month. Prices were read from referralcandy.com on Oct 18, 2026.
What platforms does ReferralCandy work on?
ReferralCandy is available on Web.
Does ReferralCandy have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. ReferralCandy is listed for Web.
Does ReferralCandy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. ReferralCandy is listed for Web.
Is ReferralCandy open source?
ReferralCandy is not described as open source on its own site, as read on Oct 18, 2026.
Does ReferralCandy have an API?
Yes. ReferralCandy offers a public API, according to its own site.
What does ReferralCandy integrate with?
ReferralCandy's listing names Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, Mailchimp, Recharge and Tremendous. A listing names up to eight integrations, so it may connect to more.
Who makes ReferralCandy?
ReferralCandy is made by Anafore Pte Ltd. It dates from 2010.
What are the alternatives to ReferralCandy?
The closest alternatives to ReferralCandy in our directory are Friendbuy, UpPromote, Social Snowball, GoAffPro and Refersion. Each one has a side-by-side comparison with ReferralCandy.
How does ReferralCandy compare with other affiliate and referral tools?
ReferralCandy's GPA of 2.2 is higher than 3 of the 14 other affiliate and referral tools we grade, and level with 4. It stands best on features (B, above 1 of 14) and worst on value for money (D, above 1).
Is ReferralCandy good value for money?
ToolGPA grades ReferralCandy D for value for money. Its paid plans start at $9 a month, against a middle price of $49 for the category: 0 of the 11 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of ReferralCandy?
To replace ReferralCandy you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 7 of the 14 other affiliate and referral tools grade higher. It costs $108 a year. What you could not make: Payouts to partners in many countries, with their tax forms. Every click and sale traced back to the right partner. It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.