Adtraction review (2026): is it worth £99 a month?
Partner marketing network with self-managed and full-service plans
Black Friday: is there a Adtraction sale?
Adtraction report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for pay-per-sale affiliate partnerships with a small network
Adtraction connects brands with about 8,000 partners on pay-per-sale terms. Plans start at £99 a month plus a 3% tracking fee, add-ons cost extra, and the partner pool is small next to the big networks.
Who Adtraction is for
- Fits if you want pay-per-sale partners in Europe and the UK
- Works for brands that want an account manager at a higher tier
Who Adtraction is not for
- Watch out: prices are in pounds and carry a 3% tracking fee
- Pricey if you add extras: Adtraction Plus is £149 a month, and Managed add-ons run £249 and £499
- Skip it if you want the biggest partner pool, as it has about 8,000
- Watch out: guided launch and setup is an extra
Why Adtraction gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneySelf-managed is £99 a month plus a 3% tracking fee, between the $69 middle and the $159 dearer quarter for affiliate tools.
- FFree plan and trialNo free plan or trial on the listing, so you pay before you can try it.
- CFeaturesA partner marketplace, pay per sale, tracking and reporting. The pool is about 8,000 partners, much smaller than the larger networks.
- CEase of useNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve.
- CPlatforms and integrationsWeb only, with Shopify the one integration named.
What these grades rest on. Graded from this listing, whose facts were read from Adtraction's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/adtraction#review"><img src="https://toolgpa.com/badge/adtraction.svg" alt="Adtraction: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Adtraction stands among affiliate and referral tools
Adtraction's GPA of 1.6 is higher than 3 of the 89 other affiliate and referral tools we grade, and level with 18.
It stands best on value for money (C, above 14 of 89) and worst on free plan and trial (F, above 0).
Its paid plans start at about $132.65 a month, against a middle price of $65.46 for the category: 37 of the 49 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 30 tools score higher and cost less.
Each grade against the category
Every bar is all 90 affiliate and referral tools we grade, cut by the letter each got. Adtraction’s own letter is outlined.
- CValue for moneyAbove 14 of 89, level with 61
- FFree plan and trialAbove 0 of 89, level with 43
- CFeaturesAbove 0 of 89, level with 56
- CEase of useAbove 2 of 89, level with 87
- CPlatforms and integrationsAbove 0 of 89, level with 34
Price against what you get
Each dot is one of 51 affiliate and referral tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Adtraction, or make your own?
Keep it
To replace Adtraction you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 68 of the 89 other affiliate and referral tools grade higher. It costs $1,591.79 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Payouts to partners in many countries, with their tax forms.
- Every click and sale traced back to the right partner.
- It plugs into other products, Shopify among them, and has an API.
What this rests on. Adtraction’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Adtraction?
Adtraction is a partner marketing network operating across the UK, the Nordics, Poland, Spain, the Netherlands, the DACH countries, France and Italy. Brands pay a monthly platform fee plus a tracking fee and pay partners only when a sale happens. Plans range from running a program yourself to a dedicated local account manager.
Worth knowing
- Prices are shown in pounds sterling; the tracking fee is 3% on Self-managed and custom on higher plans.
- Add-ons cost extra: Adtraction Plus £149 a month on Self-managed, and on Managed dynamic commissioning £249 and influencer services £499 a month.
- The partner pool is about 8,000 partners, a smaller figure than the networks that claim hundreds of thousands.
- Guided launch and setup is an optional extra, not part of the base plans.
Key features
- Partner marketplace
- Brands discover partners and approve applications in one place; the pricing page cites access to 8,000 selected partners.
- Pay per sale
- Partners earn a commission on sales, and brands pay a monthly platform fee plus a tracking fee rather than for clicks.
- Reporting and tracking
- Real-time performance reporting covers links and coupon tracking, and an API and integrations are listed in the resources area.
- Account management tiers
- Managed adds partner recruitment, and Full service adds a local account manager and quarterly reviews of how the program is performing.
- Adtraction Plus add-on
- An optional add-on for Self-managed that is priced separately, alongside a guided launch and setup service.
Adtraction pricing
As of Nov 13, 2026, Adtraction is a paid product, starting at £99 per month plus a 3% tracking fee.
- Starts at
- £99 per month plus a 3% tracking fee
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Self-managed | £99per month, plus 3% tracking fee | Launch and run your own program with full platform access, the partner marketplace and Shopify integration. |
| Managed | £149per month, plus custom tracking fee | Adds proactive partner recruitment and access to the customer success team. |
| Full service | £199per month, plus custom tracking fee | Adds a dedicated local account manager, quarterly business reviews and industry benchmarks. |
Read from adtraction.com on Nov 13, 2026. Prices change, so confirm with Adtraction before you buy.
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Common questions
Does Adtraction have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Adtraction is listed for Web.
Does Adtraction have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Adtraction is listed for Web.
Is Adtraction open source?
Adtraction is not described as open source on its own site, as read on Nov 13, 2026.
Does Adtraction have an API?
Yes. Adtraction offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.