Adtraction vs Awin (2026): which should you pick?
As of Nov 13, 2026, Awin grades higher than Adtraction: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Awin grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adtraction
Partner marketing network with self-managed and full-service plans
Awin
Affiliate network and platform for brands and partners
Which one is for you
Pick Adtraction if
- Fits if you want pay-per-sale partners in Europe and the UK
- Works for brands that want an account manager at a higher tier
Look elsewhere if
- Watch out: prices are in pounds and carry a 3% tracking fee
- Pricey if you add extras: Adtraction Plus is £149 a month, and Managed add-ons run £249 and £499
- Skip it if you want the biggest partner pool, as it has about 8,000
- Watch out: guided launch and setup is an extra
Pick Awin if
- Fits if you want to find publishers to promote you, not just track your own
- Works for brands that can run a self-managed program
Look elsewhere if
- Watch out: on top of $99 a month, Access takes 3.5% of every transaction, and Accelerate 2.5%
- Skip it if you can't commit to 3 months, the minimum on Access
- Not for you if you want a lasting price: the page shows promotional $49 and $99 until 30 November
- Tight if you want APIs or automated commission rules, which start at Accelerate with a contact button
How we grade them
| 1.6GPAAdtractionWeak | 1.8GPAAwinWeak | |
|---|---|---|
| Value for money | CSelf-managed is £99 a month plus a 3% tracking fee, between the $69 middle and the $159 dearer quarter for affiliate tools. | CAccess is $99 a month plus 3.5% of each transaction, between the middle ($74) and the dearer quarter ($125). The fee on sales adds to it. |
| Free plan and trial | FNo free plan or trial on the listing, so you pay before you can try it. | DFirst month free on Access, but the page doesn't say if a card is needed, and there's no free plan. |
| Features | CA partner marketplace, pay per sale, tracking and reporting. The pool is about 8,000 partners, much smaller than the larger networks. | CPartner directory, campaign tools, commission rules and reporting. Access has a simple dashboard, and APIs and automated rules start at Accelerate. |
| Ease of use | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. | CNo store rating on record. A self-managed program you build, or an expert-run service for more. |
| Platforms and integrations | CWeb only, with Shopify the one integration named. | CWeb only, with no integrations on the listing, and APIs from Accelerate. |
| Best for | pay-per-sale affiliate partnerships with a small network | an affiliate network for brands and publishers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adtraction and Awin. How we grade
Price against what you get
Adtraction starts at about $132.65 a month and scores 2.0 out of 4 on features, ease of use and platforms. Awin starts at $99 a month and scores 2.0.
They score the same, and Awin starts $33.65 a month lower. Of the other affiliate and referral tools on the chart, 30 score higher than Adtraction for less, and 25 score higher than Awin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Adtraction | Awin | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | £99 per month plus a 3% tracking fee | $99 per month, plus a 3.5% tracking fee per transaction (Access) |
| Free plan | None | None |
| Free trial | None listed | First month free on the Access plan |
| Web | ||
| Made by | Adtraction | Awin |
| Price read from | adtraction.com | awin.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Adtraction
- Prices are shown in pounds sterling; the tracking fee is 3% on Self-managed and custom on higher plans.
- Add-ons cost extra: Adtraction Plus £149 a month on Self-managed, and on Managed dynamic commissioning £249 and influencer services £499 a month.
- The partner pool is about 8,000 partners, a smaller figure than the networks that claim hundreds of thousands.
- Guided launch and setup is an optional extra, not part of the base plans.
Awin
- Besides the monthly fee, Awin takes a tracking fee of 3.5% (Access) or 2.5% (Accelerate) of each transaction.
- Access has a 3-month minimum term.
- The pricing page shows promotional prices of $49 and $99 until 30 Nov; the regular prices are $99 and $199.
- Accelerate is listed with a contact-us button rather than self-serve sign-up, and Advanced has no published price.
Key features
Adtraction
- Partner marketplace
- Brands discover partners and approve applications in one place; the pricing page cites access to 8,000 selected partners.
- Pay per sale
- Partners earn a commission on sales, and brands pay a monthly platform fee plus a tracking fee rather than for clicks.
- Reporting and tracking
- Real-time performance reporting covers links and coupon tracking, and an API and integrations are listed in the resources area.
- Account management tiers
- Managed adds partner recruitment, and Full service adds a local account manager and quarterly reviews of how the program is performing.
- Adtraction Plus add-on
- An optional add-on for Self-managed that is priced separately, alongside a guided launch and setup service.
Awin
- Partner directory
- Advertisers can search a directory of more than one million partners and get partner recommendations.
- Campaign tools
- Launch and manage campaigns, message partners in a communication center and set up automated partner emails.
- Commission rules
- Accelerate and Advanced support commission groups by product, category, new or existing customer, coupon code, publisher and more.
- Reporting
- Accelerate adds journey-path and performance reports and industry benchmarks; Advanced adds custom reports and competitor benchmarks.
- Private networks
- Advanced advertisers can run a branded private network for managing their own partnerships.
- Service choice
- From Accelerate up, a brand can run its program itself or buy expert service.
Plans
Adtraction
Self-managed£99
per month, plus 3% tracking fee
Launch and run your own program with full platform access, the partner marketplace and Shopify integration.
Managed£149
per month, plus custom tracking fee
Adds proactive partner recruitment and access to the customer success team.
Full service£199
per month, plus custom tracking fee
Adds a dedicated local account manager, quarterly business reviews and industry benchmarks.
Awin
Access$99
per month, plus 3.5% of each transaction
Self-managed program with partner directory access, a simple dashboard and a 3-month minimum term. Shown at $49 until 30 Nov.
Accelerate$199
per month, plus 2.5% of each transaction
Adds self-managed or expert-run service, APIs, flexible reports and automated commission rules. Shown at $99 until 30 Nov.
AdvancedCustom
For enterprises: all platform features, custom reports, competitor benchmarks, branded private networks and unlimited commission rules.
Ways to pay less
Adtraction
No public discounts listed.
Awin
- Other savings
Promotional monthly fee until 30 Nov
The pricing page shows Access at $49 and Accelerate at $99 a month, instead of $99 and $199, with a stated end date of 30 Nov.
Common questions
Which is cheaper, Adtraction or Awin?
As of Nov 13, 2026, Awin is cheaper to start with: $99 a month, against about $132.65 a month for Adtraction. Adtraction starts at £99 per month plus a 3% tracking fee, and Awin starts at $99 per month, plus a 3.5% tracking fee per transaction (Access).
Which has a free plan, Adtraction or Awin?
As of Nov 13, 2026, neither Adtraction nor Awin has a free plan. Awin has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.