Advice Local
Local SEO
White-label listings platform that agencies resell as their own
As of Oct 24, 2026, our top pick is Google Business Profile (3.0 GPA), then BrightLocal and Localo.
Ranked by ToolGPA on Oct 24, 2026 · listings checked up to Oct 23, 2026
Keep your Google Business Profile and listings right, track rankings across a map and get found nearby.
Google Business Profile comes first because it is free and sets how a business shows on Google Search and Maps, though it covers Google only and tracks no map rankings. BrightLocal is second for rankings, listings and AI answers in one account, but its platform works only in the US, UK, Canada and Australia. Localo is third for businesses elsewhere, as it works in any language and country. Whitespark narrowly missed: its tools start at $1 a location a month, but each is billed on its own, so a full set adds up.
Free
For: Every local business that serves customers in person
Google Business Profile is Google's free listing. Once verified, you set hours, photos, services and a service area on Google Search and Maps, reply to reviews, post offers and events, and see the searches, calls and direction requests that came from the profile, in a browser or the iPhone and Android apps. Chains with 10 or more locations get bulk upload and the API at no charge. Know the limits: it covers Google only, with no map rank tracking and no Bing, Apple Maps or Yelp; nothing can be edited until Google verifies the profile by a method it chooses; and online-only businesses cannot have one.
Google Business Profile pricing and detailsFree trial · from $31/mo
For: Businesses and agencies tracking map rankings and listings
BrightLocal tracks local rankings for up to 100 keywords per location, maps them on a geogrid, audits listings and citations, and checks whether ChatGPT, Google AI Mode and AI Overviews recommend a business, with white-label reports. Track is $31 a month for one location billed annually ($41 monthly), after a 14-day trial with no card. It is second because it costs money from the start and the platform works only in the US, UK, Canada and Australia. Listing sync needs Manage at $40, review replies Grow at $49, and Citation Builder is paid per site on top.
BrightLocal pricing and detailsFree trial · from $39/mo
For: Businesses outside the US, UK, Canada and Australia
Localo works in any language and country. For a Google Business Profile it maps rankings for each keyword across a grid, writes and schedules posts to Google and Facebook with AI, keeps every Google review in one place, guards the profile against unwanted edits and hands out weekly tasks. Single Business is $39 a month ($389 a year), after a 14-day trial with no card. It is third because it costs more than BrightLocal's Track for one location, there is no free plan, Pro plans optimize only half the profiles they connect (Pro 10 connects 10 and optimizes 5), and plans renew without a reminder.
Localo pricing and detailsRanked on Oct 24, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank
Price against what you get
Going by our grades, Whitespark, Google Business Profile and Bing Places for Business give the most for the money among local SEO tools: no tool on this chart scores higher without costing more.
See all 51 on the chart
Keep or make
Keep62Your call0Make0None of these local SEO tools is one to make.
62 tools
Local SEO
White-label listings platform that agencies resell as their own
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Free Microsoft listing for a business on Bing search and Bing Maps
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Google Business Profile and local rank tool for multi-location brands
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Local SEO platform for rankings, listings, reviews and AI visibility
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Free local SEO scan, then AI fixes to your Google profile for $19
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Listing software and managed services for chains, brands and agencies
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Self-hosted WordPress plugin for Google Business Profile audits
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Google Business Profile manager with reviews, posts and grid tracking
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Google Business Profile manager with grid rank tracking and alerts
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Google Business Profile management with geo-grid rank tracking
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Desktop geo-grid rank tracker for Google Maps with unmetered scans
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Google Maps grid rank tracker with heatmaps for local SEO agencies
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Local marketing platform for retail and franchise networks
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Listings, reviews and map rankings for chains and single locations
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Google Business Profile manager with AI replies and 18-month analytics
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Google Business Profile management and geo-grid tracking for agencies
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Google Business Profile toolkit with geogrids, audits and training
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Chrome extension for auditing Google Business Profiles on Maps
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Credit-based geogrid rank tracker for Google Maps and organic search
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Google Business Profile management for multi-location brands
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Pay-as-you-go Google Business Profile manager with AI replies
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Free listing that sets how a business shows on Google Maps and Search
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Geo-grid map rank tracker with AI search checks and GBP tools
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Local SEO automation for multi-location businesses, priced by location
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Review collection and Google listing management for local businesses
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AI that runs Google Business Profile posting and reviews per location
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Geogrid, SERP and AI visibility tracking for local SEO agencies
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Geogrid rank tracker for Google, Apple Maps and AI answers
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Local SEO platform for map grids, AI visibility and Google profiles
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AI upkeep of a Google Business Profile for small local businesses
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Automatic Google Business Profile posts, review replies and heatmaps
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Google Business Profile manager for agencies, with posts and geogrids
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Google Business Profile audits with PDF reports and saved leads
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Listings, reviews and local keywords priced per location
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Location data, reviews and local ads for multi-store brands
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Multi-location Google Business Profile manager with AI review replies
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Google Business Profile tool with rank maps, posts, reviews and tasks
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AI agent for Google Business Profile, map rankings and AI search
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Local rank tracking, citation building and AI visibility for agencies
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Local SEO platform for listings, reviews and Maps and AI rank tracking
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Google Maps grid rank tracker with AI analysis and a lead finder
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Google Business Profile automation, listings sync and profile lock
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Paige, an AI agent that runs a Google Business Profile for you
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Listings, reviews and local rank grids from Moz, priced per location
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Listings, reviews, map grid and AI rank tracking per location
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Job check-ins and review requests that build local rankings
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Listings, reviews and customer messages for multi-outlet networks
As of Oct 24, 2026, ToolGPA ranks Google Business Profile first (for: every local business that serves customers in person), BrightLocal second (for: businesses and agencies tracking map rankings and listings), Localo third (for: businesses outside the US, UK, Canada and Australia).
From what each tool's own pages show (price, free plan, platforms, features and limits) and from what people say about it in public reviews and discussions. Not from our own testing. First place goes to the tool that suits the most people, and second and third to the best choices for the readers it leaves out.