Moz Local review (2026): is it worth $16 a month, billed yearly?
Listings, reviews and local rank grids from Moz, priced per location
Moz Local report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for keeping one location's listings in sync
Moz Local sends your business details to more than 90 directories, keeps them synced and maps your map pack rankings on a grid, from $16 a location a month on yearly billing. There's no free plan or trial, each location is its own subscription, and listings only work for businesses in the US, UK and Canada.
Who Moz Local is for
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Who Moz Local is not for
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
Why Moz Local gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24.
- FFree plan and trialNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro.
- CFeaturesListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews.
- CEase of useNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting.
What these grades rest on. Graded from this listing, whose facts were read from Moz's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Moz Local? Put this grade on your site
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<a href="https://toolgpa.com/tools/moz-local#review"><img src="https://toolgpa.com/badge/moz-local.svg" alt="Moz Local: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Moz Local stands among local SEO tools
Moz Local's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
It stands best on value for money (B, above 44 of 61) and worst on free plan and trial (F, above 0).
Its paid plans start at $16 a month, against a middle price of $30.50 for the category: 10 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Moz Local’s own letter is outlined.
- BValue for moneyAbove 44 of 61, level with 11
- FFree plan and trialAbove 0 of 61, level with 13
- CFeaturesAbove 2 of 61, level with 45
- CEase of useAbove 1 of 61, level with 58
- BPlatforms and integrationsAbove 13 of 61, level with 48
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Moz Local, or make your own?
Keep it
To replace Moz Local you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher. It costs $192 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Business Profile, Facebook and Instagram among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Moz Local’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Moz Local?
Moz Local is the local SEO product from Moz. It pushes a business's details to more than 90 directories and keeps them synced, tracks map pack rankings on a local grid and gathers reviews from several sites into one dashboard. Higher tiers add review replies, social posting and reporting. Each physical location is a separate subscription, and listings are supported in the US, UK and Canada.
Worth knowing
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Key features
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Moz Local pricing
As of Oct 23, 2026, Moz Local is a paid product, starting at $16 per location / month, billed yearly ($20 billed monthly).
- Starts at
- $16 per location / month, billed yearly ($20 billed monthly)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Lite | $16per location / month, billed yearly ($20 billed monthly) | Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year. |
| Preferred | $24per location / month, billed yearly ($30 billed monthly) | Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis. |
| Elite | $33per location / month, billed yearly ($40 billed monthly) | Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite. |
| Enterprise | Custom | For 50 or more locations, with an account manager, extra directories and flexible billing. |
Read from moz.com on Oct 23, 2026. Prices change, so confirm with Moz Local before you buy.
Ways to pay less
- Annual discountSave 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Stated on moz.com
Works with
Moz Local alternatives
- Moz Local vs BrightLocal
Free trial · from $31/mo
- Moz Local vs Whitespark
Free plan · from $1/mo
- Moz Local vs Synup
Free trial · from $39/mo
Common questions
Does Moz Local have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Moz Local is listed for Web.
Does Moz Local have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Moz Local is listed for Web.
Is Moz Local open source?
Moz Local is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.