Moz Local vs Uberall (2026): which should you pick?
As of Oct 23, 2026, Moz Local and Uberall share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Moz Local grades higher, or the free plan, where Uberall does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
Which one is for you
Pick Moz Local if
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Look elsewhere if
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
Pick Uberall if
- Fits if you're a chain or franchise wanting listings, reviews and local posts in one platform
- Works for multi-location teams that want AI answer mentions tracked location by location
Look elsewhere if
- Not for you if you want a price or a trial first, as the main plans are quoted after a demo
- Watch out: review sentiment, competitor benchmarks, SSO and white label are add-ons on every plan
- Tight if you post to Google and Apple, since that's only included in Connect
- Pricey if you only want AI tracking, as GEO Studio starts at $109 a month for 50 prompts on 3 of 11 engines
- Skip it if you want local rank grids, as Uberall's plans don't list rank tracking
How we grade them
| 2.0GPAMoz LocalFair | 2.0GPAUberallFair | |
|---|---|---|
| Value for money | BLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. | CNo price is published for the main plans: Show Up, Stand Out and Connect are quoted only on a sales call after a demo. GEO Studio, the AI tracker sold apart, starts at $109 a month, past this category's dearest tenth ($99). |
| Free plan and trial | FNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. | DNothing free on the main plans, which start with a demo. The only trial is 7 days of GEO Studio, the AI visibility tracker, which is a separate subscription. |
| Features | CListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. | CListings on 150+ directories with duplicate suppression, a review inbox with AI replies, local social posting, location pages and AI answer tracking. Gaps: no local rank tracking on its plans, and sentiment, benchmarks and the locator are add-ons. |
| Ease of use | CNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. | CNo rating on record. It's set up with sales for many locations, with plans, add-ons and an AI agent's suggestions to work through per location. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. | BWeb, plus an iPhone and Android app, with no desktop app. It connects to Google Business Profile, Apple Business Connect, Facebook, Instagram, Yelp, Google Analytics 4, Shopify and Doctor.com. |
| Best for | keeping one location's listings in sync | listings, reviews and local posts for chains |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Local and Uberall. How we grade
Where they differ
- Moz Local also covers rank tracking.
- Uberall also covers AI search visibility.
At a glance
| Moz Local | Uberall | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $16 per location / month, billed yearly ($20 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SEOMoz, Inc. | Uberall Inc. |
| Price read from | moz.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Moz Local
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Uberall
- The Show Up, Stand Out and Connect plans have no published prices: each is quoted on request after a demo.
- GEO Studio is sold apart from $109 a month for 50 prompts on 3 of 11 AI engines, with a 7-day free trial.
- Review sentiment, competitor benchmarks, SSO and white label are add-ons on every plan; Google and Apple posting is included only in Connect.
- The mobile app runs on iOS and Android; the full platform is used in a browser.
Key features
Moz Local
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Uberall
- Listings management
- Publishes locations to 150+ directories including Google, Apple and voice search, with duplicate suppression, profile protection and bulk edits.
- Review management
- One inbox for reviews with AI-drafted and automated replies, review requests by email and bulk QR code, and sentiment analysis as an add-on.
- Local social
- Writes and schedules localized posts for Facebook, Instagram, Google and Apple Showcase from one calendar, with templates and an AI writer.
- Locator and local pages
- Builds store locator and location pages with booking, directions and review calls to action, sold as an add-on.
- GEO Studio
- Tracks how often AI engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews mention a brand against competitors, by location.
- UB-I agent and analytics
- An AI agent watches each location and suggests or carries out fixes; reports cover a local performance score, Google and Apple data and benchmarks.
Plans
Moz Local
Lite$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
EnterpriseCustom
For 50 or more locations, with an account manager, extra directories and flexible billing.
Uberall
Pricing could not be confirmed. See uberall.com.
Ways to pay less
Moz Local
- Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Uberall
No public discounts listed.
Common questions
Which is cheaper, Moz Local or Uberall?
As of Oct 23, 2026, Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly), and Uberall has no price we could confirm.
Which has a free plan, Moz Local or Uberall?
As of Oct 23, 2026, neither Moz Local nor Uberall has a free plan.
Which platforms do Moz Local and Uberall run on?
As of Oct 23, 2026, only Uberall lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.