BrightLocal vs Uberall (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Uberall if

• Fits if you're a chain or franchise wanting listings, reviews and local posts in one platform
• Works for multi-location teams that want AI answer mentions tracked location by location

Look elsewhere if

• Not for you if you want a price or a trial first, as the main plans are quoted after a demo
• Watch out: review sentiment, competitor benchmarks, SSO and white label are add-ons on every plan
• Tight if you post to Google and Apple, since that's only included in Connect
• Pricey if you only want AI tracking, as GEO Studio starts at $109 a month for 50 prompts on 3 of 11 engines
• Skip it if you want local rank grids, as Uberall's plans don't list rank tracking

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Uberall

• The Show Up, Stand Out and Connect plans have no published prices: each is quoted on request after a demo.
• GEO Studio is sold apart from $109 a month for 50 prompts on 3 of 11 AI engines, with a 7-day free trial.
• Review sentiment, competitor benchmarks, SSO and white label are add-ons on every plan; Google and Apple posting is included only in Connect.
• The mobile app runs on iOS and Android; the full platform is used in a browser.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Uberall

Listings management

Publishes locations to 150+ directories including Google, Apple and voice search, with duplicate suppression, profile protection and bulk edits.

Review management

One inbox for reviews with AI-drafted and automated replies, review requests by email and bulk QR code, and sentiment analysis as an add-on.

Local social

Writes and schedules localized posts for Facebook, Instagram, Google and Apple Showcase from one calendar, with templates and an AI writer.

Locator and local pages

Builds store locator and location pages with booking, directions and review calls to action, sold as an add-on.

GEO Studio

Tracks how often AI engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews mention a brand against competitors, by location.

UB-I agent and analytics

An AI agent watches each location and suggests or carries out fixes; reports cover a local performance score, Google and Apple data and benchmarks.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Uberall

Pricing could not be confirmed. See uberall.com.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Uberall

No public discounts listed.