BrightLocal vs Moz Local (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Moz Local if

• Fits if you run one location in the US, UK or Canada and want your listings kept in sync
• Works for agencies handling listings for a handful of client locations

Look elsewhere if

• Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
• Not for you if you want to try it first, since there's no free plan or trial for Moz Local
• Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
• Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
• Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Moz Local

• Each physical location needs its own subscription; 50 or more locations go through sales.
• Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
• Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
• The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Moz Local

Listings sync

Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.

Local Grid

A heatmap of map pack rankings for target keywords at points around a business, included on every plan.

Review management

Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.

Social posting

Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.

Listings AI and Reviews AI

Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.

Reports

Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Moz Local

• Lite$16

  per location / month, billed yearly ($20 billed monthly)

  Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.

• Preferred$24

  per location / month, billed yearly ($30 billed monthly)

  Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.

• Elite$33

  per location / month, billed yearly ($40 billed monthly)

  Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.

• EnterpriseCustom

  For 50 or more locations, with an account manager, extra directories and flexible billing.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Moz Local

• Annual discount

  Save 20% by paying yearly

  Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.