Reputation review (2026): is it worth $80 a month?
Reviews, listings and feedback platform for multi-location brands
Reputation report card
Weak · out of 4.0 · graded Oct 23, 2026
Best for reviews and listings for big multi-location brands
Reputation gathers and answers reviews with AI drafts, syncs listings to more than 100 sites, builds location pages and scores each location for AI search, for brands with many locations. Plans start at $80 a location a month, but every one is bought through a sales call, with no trial and add-ons that carry no published price.
Who Reputation is for
- Fits if you're a brand with dozens or thousands of locations handling reviews centrally
- Works for healthcare, automotive and property groups that need industry review sites
Who Reputation is not for
- Watch out: every plan is bought through a sales call, and the billing term isn't stated
- Not for you if you want to try it first, as there's no free plan or trial
- Watch out: Competitive Insights, Actions and the Social Suite are add-ons with no published price
- Pricey if you need industry sites like Yelp, Tripadvisor or Vitals, which come as Premium Sources at extra cost
- Watch out: 125 or more locations need a custom Enterprise quote
Why Reputation gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyRep Core is $80 a location a month, above this category's dearer quarter ($59) but short of its dearest tenth ($99). Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price.
- FFree plan and trialNothing free: no free plan and no trial, and every plan is bought through a sales call.
- CFeaturesReview requests and AI replies, listings on 100+ sites, location pages with review schema, an AI readiness score, sentiment analysis and surveys. The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record.
- CEase of useNo rating on record. It's set up through sales for many locations, with access split by brand, region or location.
- BPlatforms and integrationsWeb only, with no desktop or phone app. Listings sync to Google, Apple Maps, Yelp, Bing, Facebook and 100+ other sites, and CRM or EHR links are paid extras.
What these grades rest on. Graded from this listing, whose facts were read from Reputation's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/reputation#review"><img src="https://toolgpa.com/badge/reputation.svg" alt="Reputation: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Reputation stands among local SEO tools
Reputation's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on free plan and trial (F, above 0).
Its paid plans start at $80 a month, against a middle price of $30.50 for the category: 37 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Reputation’s own letter is outlined.
- CValue for moneyAbove 11 of 61, level with 32
- FFree plan and trialAbove 0 of 61, level with 13
- CFeaturesAbove 2 of 61, level with 45
- CEase of useAbove 1 of 61, level with 58
- BPlatforms and integrationsAbove 13 of 61, level with 48
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Reputation, or make your own?
Keep it
To replace Reputation you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $960 a year.
What you could make
- Review collection and surveys: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google, Apple Maps and Yelp among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Reputation’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Reputation?
Reputation is a reputation management platform for businesses with many locations, aimed at industries such as healthcare, automotive, real estate, restaurants, financial services, senior living and retail. It requests and answers reviews with AI drafts, syncs business listings to more than 100 sites, publishes location pages and scores each location's readiness for AI search. Higher plans add sentiment analytics and customer surveys, priced per location.
Worth knowing
- Every plan is bought through a sales call; there is no free plan or free trial, and the page does not say whether prices are billed monthly or yearly.
- Competitive Insights, Actions and ticketing, and the Social Suite are paid add-ons with no published price.
- Industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings come as Premium Sources, and CRM or EHR connections as Premium Integrations, at extra cost.
- Pricing for 125 or more locations is a custom Enterprise quote.
Key features
- Review requests and replies
- Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses.
- Listings and local SEO
- Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location.
- Location pages
- SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data.
- AI search readiness
- A per-location AI readiness score with a ranked action plan, and an AI Reputation Manager that shows how listings are read and ranked.
- Insights and Reputation IQ
- Sentiment and topic analysis across reviews and feedback, a Rep Score per location, and Reputation IQ for asking questions of that data in plain language.
- Surveys and Actions
- Collect private feedback through surveys, and with the Actions add-on turn complaints into tickets routed to the right team.
Reputation pricing
As of Oct 23, 2026, Reputation is a paid product, starting at $80 per location / month.
- Starts at
- $80 per location / month
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Rep Core | $80per location / month; billing term not stated | Review collection, requests and AI responses, plus business listings and local SEO. Sold through sales. |
| Rep Core + Pulse | $115per location / month; billing term not stated | Adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and one basic survey template. Sold through sales. |
| Rep Core + Surveys | $150per location / month; billing term not stated | Adds six custom survey templates, email survey requests, targeted outreach campaigns and deeper experience insights. Sold through sales. |
| Enterprise | Custom | For 125 or more locations, with dedicated infrastructure and a customer success manager. |
Read from reputation.com on Oct 23, 2026. Prices change, so confirm with Reputation before you buy.
Works with
Reputation alternatives
Common questions
Does Reputation have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Reputation is listed for Web.
Does Reputation have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Reputation is listed for Web.
Is Reputation open source?
Reputation is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.