Reputation vs SOCi (2026): which should you pick?
As of Oct 23, 2026, Reputation and SOCi share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which platforms you need.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Reputation
Reviews, listings and feedback platform for multi-location brands
From $80/mo
Which one is for you
Pick Reputation if
- Fits if you're a brand with dozens or thousands of locations handling reviews centrally
- Works for healthcare, automotive and property groups that need industry review sites
Look elsewhere if
- Watch out: every plan is bought through a sales call, and the billing term isn't stated
- Not for you if you want to try it first, as there's no free plan or trial
- Watch out: Competitive Insights, Actions and the Social Suite are add-ons with no published price
- Pricey if you need industry sites like Yelp, Tripadvisor or Vitals, which come as Premium Sources at extra cost
- Watch out: 125 or more locations need a custom Enterprise quote
Pick SOCi if
- Fits if you run a chain or franchise with hundreds of locations and want local work handed to AI agents
- Works for central marketing teams that want reviews answered and posts published for every location
Look elsewhere if
- Skip it if you're one small business, as there's no plan for a single location
- Not for you if you want a price or a trial first, as every deployment is scoped through a demo and quote
- Watch out: some agent skills carry usage limits set by your package
- Skip it if you want local rank grids, as SOCi's agents don't list rank tracking
How we grade them
| 1.8GPAReputationWeak | 1.8GPASOCiWeak | |
|---|---|---|
| Value for money | CRep Core is $80 a location a month, above this category's dearer quarter ($59) but short of its dearest tenth ($99). Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price. | CNo price is published. Each quote is built on a sales call from your number of locations and the agents you pick, so there's nothing to compare with this category's $31 middle. It doesn't charge per seat or per listing. |
| Free plan and trial | FNothing free: no free plan and no trial, and every plan is bought through a sales call. | FNothing free. There's no free plan or trial; every deployment is scoped through a demo and a quote. |
| Features | CReview requests and AI replies, listings on 100+ sites, location pages with review schema, an AI readiness score, sentiment analysis and surveys. The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record. | CAgents for listings, local pages, Google posts and search ads, for review replies, review requests, surveys and website chat, and for social posts and comments. Gaps: no rank tracking on record, and some skills carry package usage limits. |
| Ease of use | CNo rating on record. It's set up through sales for many locations, with access split by brand, region or location. | CNo rating on record. Each agent is trained on your brand's voice, workflows and locations before it goes live, so setup runs through SOCi's team. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Listings sync to Google, Apple Maps, Yelp, Bing, Facebook and 100+ other sites, and CRM or EHR links are paid extras. | BWeb, plus iPhone and Android apps, with no desktop app. The only integration on record is Google Business Profile. |
| Best for | reviews and listings for big multi-location brands | AI agents doing local marketing for big chains |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reputation and SOCi. How we grade
Where they differ
- Reputation also covers AI search visibility.
- SOCi also covers AI agents and chatbots.
In commonWebSurveysReview collectionLocal listings
At a glance
| Reputation | SOCi | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $80 per location / month | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Reputation.com, Inc. | SOCi, Inc. |
| Price read from | reputation.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Reputation
- Every plan is bought through a sales call; there is no free plan or free trial, and the page does not say whether prices are billed monthly or yearly.
- Competitive Insights, Actions and ticketing, and the Social Suite are paid add-ons with no published price.
- Industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings come as Premium Sources, and CRM or EHR connections as Premium Integrations, at extra cost.
- Pricing for 125 or more locations is a custom Enterprise quote.
SOCi
- No prices are published: each quote depends on the number of locations and the agents and skills chosen.
- There is no free trial; the vendor scopes every deployment through a demo and quote.
- Some skills carry usage limits set by the package, which can be raised as needs grow.
- Built for enterprise brands; the site offers no plan for a single small business.
Key features
Reputation
- Review requests and replies
- Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses.
- Listings and local SEO
- Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location.
- Location pages
- SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data.
- AI search readiness
- A per-location AI readiness score with a ranked action plan, and an AI Reputation Manager that shows how listings are read and ranked.
- Insights and Reputation IQ
- Sentiment and topic analysis across reviews and feedback, a Rep Score per location, and Reputation IQ for asking questions of that data in plain language.
- Surveys and Actions
- Collect private feedback through surveys, and with the Actions add-on turn complaints into tickets routed to the right team.
SOCi
- Genius Local Search Agent
- Manages and optimizes listings, publishes Google posts, updates hours and categories, builds local pages with analytics, and runs search ads.
- Genius Reputation Agent
- Replies to reviews, flags sensitive ones, requests new reviews, analyzes sentiment, sends customer surveys and answers website chats around the clock.
- Genius Social Agent
- Plans content calendars, generates images and video, publishes local posts, replies to comments and messages, and boosts posts as ads.
- Brand training
- Each agent is set up on the brand's voice, workflows and locations before it is deployed, and works across every location at once.
- No per-listing fees
- Price follows locations and agents, not seats, social profiles or listings, so managing more listings per location costs the same.
Plans
Reputation
Rep Core$80
per location / month; billing term not stated
Review collection, requests and AI responses, plus business listings and local SEO. Sold through sales.
Rep Core + Pulse$115
per location / month; billing term not stated
Adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and one basic survey template. Sold through sales.
Rep Core + Surveys$150
per location / month; billing term not stated
Adds six custom survey templates, email survey requests, targeted outreach campaigns and deeper experience insights. Sold through sales.
EnterpriseCustom
For 125 or more locations, with dedicated infrastructure and a customer success manager.
SOCi
Pricing could not be confirmed. See soci.ai.
Common questions
Which is cheaper, Reputation or SOCi?
As of Oct 23, 2026, Reputation starts at $80 per location / month, and SOCi has no price we could confirm.
Which has a free plan, Reputation or SOCi?
As of Oct 23, 2026, neither Reputation nor SOCi has a free plan.
Which platforms do Reputation and SOCi run on?
As of Oct 23, 2026, only SOCi lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.