Moz Local vs SOCi (2026): which should you pick?
As of Oct 23, 2026, Moz Local grades higher than SOCi: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Moz Local grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
Which one is for you
Pick Moz Local if
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Look elsewhere if
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
Pick SOCi if
- Fits if you run a chain or franchise with hundreds of locations and want local work handed to AI agents
- Works for central marketing teams that want reviews answered and posts published for every location
Look elsewhere if
- Skip it if you're one small business, as there's no plan for a single location
- Not for you if you want a price or a trial first, as every deployment is scoped through a demo and quote
- Watch out: some agent skills carry usage limits set by your package
- Skip it if you want local rank grids, as SOCi's agents don't list rank tracking
How we grade them
| 2.0GPAMoz LocalFair | 1.8GPASOCiWeak | |
|---|---|---|
| Value for money | BLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. | CNo price is published. Each quote is built on a sales call from your number of locations and the agents you pick, so there's nothing to compare with this category's $31 middle. It doesn't charge per seat or per listing. |
| Free plan and trial | FNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. | FNothing free. There's no free plan or trial; every deployment is scoped through a demo and a quote. |
| Features | CListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. | CAgents for listings, local pages, Google posts and search ads, for review replies, review requests, surveys and website chat, and for social posts and comments. Gaps: no rank tracking on record, and some skills carry package usage limits. |
| Ease of use | CNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. | CNo rating on record. Each agent is trained on your brand's voice, workflows and locations before it goes live, so setup runs through SOCi's team. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. | BWeb, plus iPhone and Android apps, with no desktop app. The only integration on record is Google Business Profile. |
| Best for | keeping one location's listings in sync | AI agents doing local marketing for big chains |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Local and SOCi. How we grade
Where they differ
- Moz Local also covers reports and rank tracking.
- SOCi also covers AI agents, surveys and chatbots.
At a glance
| Moz Local | SOCi | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $16 per location / month, billed yearly ($20 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SEOMoz, Inc. | SOCi, Inc. |
| Price read from | moz.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Moz Local
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
SOCi
- No prices are published: each quote depends on the number of locations and the agents and skills chosen.
- There is no free trial; the vendor scopes every deployment through a demo and quote.
- Some skills carry usage limits set by the package, which can be raised as needs grow.
- Built for enterprise brands; the site offers no plan for a single small business.
Key features
Moz Local
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
SOCi
- Genius Local Search Agent
- Manages and optimizes listings, publishes Google posts, updates hours and categories, builds local pages with analytics, and runs search ads.
- Genius Reputation Agent
- Replies to reviews, flags sensitive ones, requests new reviews, analyzes sentiment, sends customer surveys and answers website chats around the clock.
- Genius Social Agent
- Plans content calendars, generates images and video, publishes local posts, replies to comments and messages, and boosts posts as ads.
- Brand training
- Each agent is set up on the brand's voice, workflows and locations before it is deployed, and works across every location at once.
- No per-listing fees
- Price follows locations and agents, not seats, social profiles or listings, so managing more listings per location costs the same.
Plans
Moz Local
Lite$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
EnterpriseCustom
For 50 or more locations, with an account manager, extra directories and flexible billing.
SOCi
Pricing could not be confirmed. See soci.ai.
Ways to pay less
Moz Local
- Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
SOCi
No public discounts listed.
Common questions
Which is cheaper, Moz Local or SOCi?
As of Oct 23, 2026, Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly), and SOCi has no price we could confirm.
Which has a free plan, Moz Local or SOCi?
As of Oct 23, 2026, neither Moz Local nor SOCi has a free plan.
Which platforms do Moz Local and SOCi run on?
As of Oct 23, 2026, only SOCi lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.