SOCi vs Synup (2026): which should you pick?
As of Oct 23, 2026, Synup grades higher than SOCi: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Synup grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Synup
Local marketing platform with an AI agent, priced by location band
Which one is for you
Pick SOCi if
- Fits if you run a chain or franchise with hundreds of locations and want local work handed to AI agents
- Works for central marketing teams that want reviews answered and posts published for every location
Look elsewhere if
- Skip it if you're one small business, as there's no plan for a single location
- Not for you if you want a price or a trial first, as every deployment is scoped through a demo and quote
- Watch out: some agent skills carry usage limits set by your package
- Skip it if you want local rank grids, as SOCi's agents don't list rank tracking
Pick Synup if
- Fits if you're an agency running listings, reviews and posts for up to 50 client locations
- Works for teams willing to hand routine local tasks to an AI agent under approval rules
Look elsewhere if
- Watch out: agent work, posts, review replies and listing updates spend credits, and work pauses when they run out
- Watch out: the listed credits are quadrupled for launch, and the page doesn't say what accounts opened after September 30 get
- Pricey if you have two locations, as the next band is Premium at $239 a month yearly, and above 50 it's a sales quote
- Tight if you need white labeling, which starts at Premium, while the free trial covers only Solo
How we grade them
| 1.8GPASOCiWeak | 2.4GPASynupFair | |
|---|---|---|
| Value for money | CNo price is published. Each quote is built on a sales call from your number of locations and the agents you pick, so there's nothing to compare with this category's $31 middle. It doesn't charge per seat or per listing. | CSolo is $39 a month for one location on yearly billing, $49 monthly, between this category's middle ($31) and dearer quarter ($59). Every feature is included, but a second location moves you to Premium at $239 a month for up to 10. |
| Free plan and trial | FNothing free. There's no free plan or trial; every deployment is scoped through a demo and a quote. | CNo free plan, but a 14-day trial of the Solo plan with $50 in AI credits. The trial doesn't cover the bigger plans or white labeling. |
| Features | CAgents for listings, local pages, Google posts and search ads, for review replies, review requests, surveys and website chat, and for social posts and comments. Gaps: no rank tracking on record, and some skills carry package usage limits. | BListings sync to Google, Apple, Bing, Facebook and 100+ publishers and aggregators, review replies and requests, social posting, geogrid rank tracking, location pages and AI answer scores. It covers the whole job, with the agent's work metered in credits. |
| Ease of use | CNo rating on record. Each agent is trained on your brand's voice, workflows and locations before it goes live, so setup runs through SOCi's team. | CNo rating on record. You set approval rules, skills and playbooks for the agent and keep an eye on the credit balance, on top of connecting each location's profiles. |
| Platforms and integrations | BWeb, plus iPhone and Android apps, with no desktop app. The only integration on record is Google Business Profile. | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Apple Business Connect, Bing Places, Facebook, Tripadvisor, Slack and HubSpot, with APIs and MCP. |
| Best for | AI agents doing local marketing for big chains | agencies handing local tasks to an AI agent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SOCi and Synup. How we grade
Where they differ
- SOCi also covers surveys and chatbots.
- Synup also covers rank tracking and AI search visibility.
At a glance
| SOCi | Synup | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $39 per month for 1 location, billed annually ($49 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial of the Solo plan with $50 in AI credits |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SOCi, Inc. | Synup |
| Price read from | Not confirmed | synup.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SOCi
- No prices are published: each quote depends on the number of locations and the agents and skills chosen.
- There is no free trial; the vendor scopes every deployment through a demo and quote.
- Some skills carry usage limits set by the package, which can be raised as needs grow.
- Built for enterprise brands; the site offers no plan for a single small business.
Synup
- Agent work, posts, review replies and listing updates spend credits; when they run out, agent work pauses until you buy more.
- The listed credits are quadrupled for launch; accounts opened by September 30 keep them, and the page does not say what later accounts get.
- White labeling needs Premium or above, and the free trial covers only the Solo plan.
- Above 50 locations the price is a contract quote from sales.
Key features
SOCi
- Genius Local Search Agent
- Manages and optimizes listings, publishes Google posts, updates hours and categories, builds local pages with analytics, and runs search ads.
- Genius Reputation Agent
- Replies to reviews, flags sensitive ones, requests new reviews, analyzes sentiment, sends customer surveys and answers website chats around the clock.
- Genius Social Agent
- Plans content calendars, generates images and video, publishes local posts, replies to comments and messages, and boosts posts as ads.
- Brand training
- Each agent is set up on the brand's voice, workflows and locations before it is deployed, and works across every location at once.
- No per-listing fees
- Price follows locations and agents, not seats, social profiles or listings, so managing more listings per location costs the same.
Synup
- Sydekick agent
- Takes requests in plain language, runs repeatable skills and multi-step playbooks across locations, and logs every action in an approvals inbox and audit trail.
- Listings sync
- Pushes names, hours, categories and attributes to Google Business Profile, Apple Business Connect, Bing, Facebook and 100+ publishers and data aggregators.
- Reviews
- Collects reviews per location with drafted replies for approval, and sends review request campaigns to customers.
- Local rank grid and visibility score
- Geogrid rank tracking block by block for each keyword, plus one findability score per location with the competitors ranking where you do not.
- AI answer visibility
- Scores each location in ChatGPT, Gemini and Perplexity, shows whether it is cited and suggests what to fix.
- Agency tools
- A multi-client command center, a branded client portal, white labeling from Premium, scoped team access, APIs and native MCP support.
Plans
SOCi
Pricing could not be confirmed. See soci.ai.
Synup
Solo$39
per month for 1 location, billed annually ($49 billed monthly)
All features for one location, 20,000 monthly credits and 1 agent chat at a time on shared infrastructure. No white labeling.
Premium$239
per month for up to 10 locations, billed annually ($299 monthly)
200,000 monthly credits, 3 parallel agent chats and white labeling.
Pro$399
per month for up to 25 locations, billed annually ($499 monthly)
600,000 monthly credits, 5 parallel agent chats and a dedicated agent environment.
Scale$719
per month for up to 50 locations, billed annually ($899 monthly)
1,200,000 monthly credits, 10 parallel agent chats and a dedicated agent environment.
EnterpriseCustom
Contract pricing for more than 50 locations, with custom credits, bring-your-own AI keys or models, and custom compute.
Ways to pay less
SOCi
No public discounts listed.
Synup
- Annual discount
Save 20% with annual billing
Synup's pricing page lists 20% off for annual terms: Solo is $39 a month billed annually against $49 billed monthly.
Common questions
Which is cheaper, SOCi or Synup?
As of Oct 23, 2026, SOCi has no price we could confirm, and Synup starts at $39 per month for 1 location, billed annually ($49 billed monthly).
Which has a free plan, SOCi or Synup?
As of Oct 23, 2026, neither SOCi nor Synup has a free plan. Synup has a free trial.
Which platforms do SOCi and Synup run on?
As of Oct 23, 2026, only SOCi lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.