Synup vs Yext (2026): which should you pick?
As of Oct 23, 2026, Synup grades higher than Yext: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Synup grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Synup
Local marketing platform with an AI agent, priced by location band
Which one is for you
Pick Synup if
- Fits if you're an agency running listings, reviews and posts for up to 50 client locations
- Works for teams willing to hand routine local tasks to an AI agent under approval rules
Look elsewhere if
- Watch out: agent work, posts, review replies and listing updates spend credits, and work pauses when they run out
- Watch out: the listed credits are quadrupled for launch, and the page doesn't say what accounts opened after September 30 get
- Pricey if you have two locations, as the next band is Premium at $239 a month yearly, and above 50 it's a sales quote
- Tight if you need white labeling, which starts at Premium, while the free trial covers only Solo
Pick Yext if
- Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
- Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit
Look elsewhere if
- Skip it if you're one small business, as there's no self-serve plan
- Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
- Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
- Watch out: the phone apps are for Scout only, and the main platform runs in a browser
How we grade them
| 2.4GPASynupFair | 2.0GPAYextFair | |
|---|---|---|
| Value for money | CSolo is $39 a month for one location on yearly billing, $49 monthly, between this category's middle ($31) and dearer quarter ($59). Every feature is included, but a second location moves you to Premium at $239 a month for up to 10. | CNo price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. |
| Free plan and trial | CNo free plan, but a 14-day trial of the Solo plan with $50 in AI credits. The trial doesn't cover the bigger plans or white labeling. | FNothing free. There's no free plan and no trial on record, only a demo with the sales team. |
| Features | BListings sync to Google, Apple, Bing, Facebook and 100+ publishers and aggregators, review replies and requests, social posting, geogrid rank tracking, location pages and AI answer scores. It covers the whole job, with the agent's work metered in credits. | BDirect listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products. |
| Ease of use | CNo rating on record. You set approval rules, skills and playbooks for the agent and keep an eye on the credit balance, on top of connecting each location's profiles. | CNo rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Apple Business Connect, Bing Places, Facebook, Tripadvisor, Slack and HubSpot, with APIs and MCP. | BWeb, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP. |
| Best for | agencies handing local tasks to an AI agent | listings for brands with hundreds of locations |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Synup and Yext. How we grade
Where they differ
- Synup also covers rank tracking and review collection.
At a glance
| Synup | Yext | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $39 per month for 1 location, billed annually ($49 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial of the Solo plan with $50 in AI credits | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Synup | Yext |
| Price read from | synup.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Synup
- Agent work, posts, review replies and listing updates spend credits; when they run out, agent work pauses until you buy more.
- The listed credits are quadrupled for launch; accounts opened by September 30 keep them, and the page does not say what later accounts get.
- White labeling needs Premium or above, and the free trial covers only the Solo plan.
- Above 50 locations the price is a contract quote from sales.
Yext
- No prices are published: every product is sold after a demo with the sales team.
- Built for enterprise brands; the site offers no self-serve plan for a single small business.
- Reviews, social, local pages and site search are separate Yext products alongside Listings.
- The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.
Key features
Synup
- Sydekick agent
- Takes requests in plain language, runs repeatable skills and multi-step playbooks across locations, and logs every action in an approvals inbox and audit trail.
- Listings sync
- Pushes names, hours, categories and attributes to Google Business Profile, Apple Business Connect, Bing, Facebook and 100+ publishers and data aggregators.
- Reviews
- Collects reviews per location with drafted replies for approval, and sends review request campaigns to customers.
- Local rank grid and visibility score
- Geogrid rank tracking block by block for each keyword, plus one findability score per location with the competitors ranking where you do not.
- AI answer visibility
- Scores each location in ChatGPT, Gemini and Perplexity, shows whether it is cited and suggests what to fix.
- Agency tools
- A multi-client command center, a branded client portal, white labeling from Premium, scoped team access, APIs and native MCP support.
Yext
- Listings distribution
- Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- Listings Verifier
- Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- Scout AI visibility agent
- Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- Rich profiles and analytics
- Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.
- Enterprise controls
- Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.
- MCP and APIs
- Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.
Plans
Synup
Solo$39
per month for 1 location, billed annually ($49 billed monthly)
All features for one location, 20,000 monthly credits and 1 agent chat at a time on shared infrastructure. No white labeling.
Premium$239
per month for up to 10 locations, billed annually ($299 monthly)
200,000 monthly credits, 3 parallel agent chats and white labeling.
Pro$399
per month for up to 25 locations, billed annually ($499 monthly)
600,000 monthly credits, 5 parallel agent chats and a dedicated agent environment.
Scale$719
per month for up to 50 locations, billed annually ($899 monthly)
1,200,000 monthly credits, 10 parallel agent chats and a dedicated agent environment.
EnterpriseCustom
Contract pricing for more than 50 locations, with custom credits, bring-your-own AI keys or models, and custom compute.
Yext
Pricing could not be confirmed. See yext.com.
Ways to pay less
Synup
- Annual discount
Save 20% with annual billing
Synup's pricing page lists 20% off for annual terms: Solo is $39 a month billed annually against $49 billed monthly.
Yext
No public discounts listed.
Common questions
Which is cheaper, Synup or Yext?
As of Oct 23, 2026, Synup starts at $39 per month for 1 location, billed annually ($49 billed monthly), and Yext has no price we could confirm.
Which has a free plan, Synup or Yext?
As of Oct 23, 2026, neither Synup nor Yext has a free plan. Synup has a free trial.
Which platforms do Synup and Yext run on?
As of Oct 23, 2026, only Yext lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.