Yext review (2026): is it worth it?
Enterprise listings, reviews and AI visibility for many locations
Yext report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for listings for brands with hundreds of locations
Yext pushes business details straight to more than 200 publishers, including Google, Apple, Yelp and Bing, and its Scout agent tracks how each location shows up in Google and in AI answers. It's built for brands with hundreds of locations, though: there's no self-serve plan, no published price and nothing to try, and reviews, social and local pages are separate products.
Who Yext is for
- Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
- Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit
Who Yext is not for
- Skip it if you're one small business, as there's no self-serve plan
- Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
- Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
- Watch out: the phone apps are for Scout only, and the main platform runs in a browser
Why Yext gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges.
- FFree plan and trialNothing free. There's no free plan and no trial on record, only a demo with the sales team.
- BFeaturesDirect listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products.
- CEase of useNo rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations.
- BPlatforms and integrationsWeb, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP.
What these grades rest on. Graded from this listing, whose facts were read from Yext's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/yext#review"><img src="https://toolgpa.com/badge/yext.svg" alt="Yext: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Yext stands among local SEO tools
Yext's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
It stands best on features (B, above 48 of 61) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Yext’s own letter is outlined.
- CValue for moneyAbove 11 of 61, level with 32
- FFree plan and trialAbove 0 of 61, level with 13
- BFeaturesAbove 48 of 61, level with 13
- CEase of useAbove 1 of 61, level with 58
- BPlatforms and integrationsAbove 13 of 61, level with 48
Keep Yext, or make your own?
Keep it
To replace Yext you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Business Profile, Apple Business and Bing among them, and has an API.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Yext’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Yext?
Yext is a platform for large multi-location brands that keeps business details accurate across more than 200 publishers it connects to directly, without a data aggregator. Alongside listings it sells review, social, local page and site search products, and its Scout agent tracks how locations appear in Google and in AI answers. It is sold through sales, with no published prices.
Worth knowing
- No prices are published: every product is sold after a demo with the sales team.
- Built for enterprise brands; the site offers no self-serve plan for a single small business.
- Reviews, social, local pages and site search are separate Yext products alongside Listings.
- The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.
Key features
- Listings distribution
- Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- Listings Verifier
- Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- Scout AI visibility agent
- Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- Rich profiles and analytics
- Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.
- Enterprise controls
- Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.
- MCP and APIs
- Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.
Yext pricing
We could not confirm Yext’s current pricing from its own site, so we are not listing plans here. See yext.com for current prices.
Works with
- Google Business Profile
- Apple Business
- Bing
- Yelp
- Tripadvisor
- Uber Eats
- OpenAI
Yext alternatives
- Yext vs Uberall
Paid
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Paid
- Yext vs Synup
Free trial · from $39/mo
- Yext vs BrightLocal
Free trial · from $31/mo
- Yext vs Moz Local
From $16/mo
Common questions
Does Yext have a Windows app?
No Windows app was listed when its pages were read on Oct 23, 2026. Yext is listed for Web, iOS and Android.
Does Yext have a macOS app?
No macOS app was listed when its pages were read on Oct 23, 2026. Yext is listed for Web, iOS and Android.
Is Yext open source?
Yext is not described as open source on its own site, as read on Oct 23, 2026.
Does Yext have an API?
Yes. Yext offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.