The Yext Insider’s Guide
Everything we know about Yext in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Yext
The Insider’s Guide
Enterprise listings, reviews and AI visibility for many locations
Every plan, grade, refund rule and rival among local SEO tools, read from Yext’s own pages.
Made by Yext · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Yext’s own pages, its app-store listings and our grades. Every fact in it is on Yext’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 15 of the 61 other local SEO tools we grade
Yext is a platform for large multi-location brands that keeps business details accurate across more than 200 publishers it connects to directly, without a data aggregator. Alongside listings it sells review, social, local page and site search products, and its Scout agent tracks how locations appear in Google and in AI answers. It is sold through sales, with no published prices.
To get you started, here are 7 things to know about Yext, taken from its own pages and our grades.
It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations.
- 1
Best for listings for brands with hundreds of locations
Yext pushes business details straight to more than 200 publishers, including Google, Apple, Yelp and Bing, and its Scout agent tracks how each location shows up in Google and in AI answers.
- 2
It runs on 3 platforms
Web, iOS and Android.
- 3
Listings distribution
Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- 4
Listings Verifier
Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- 5
Scout AI visibility agent
Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- 6
A 2.0 GPA, above 15 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Yext you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
Yext at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Yext, since 2006
- Category
- Local SEO Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for listings for brands with hundreds of locations
Yext pushes business details straight to more than 200 publishers, including Google, Apple, Yelp and Bing, and its Scout agent tracks how each location shows up in Google and in AI answers. It's built for brands with hundreds of locations, though: there's no self-serve plan, no published price and nothing to try, and reviews, social and local pages are separate products.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. |
| Free plan and trial | F | Nothing free. There's no free plan and no trial on record, only a demo with the sales team. |
| Features | B | Direct listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products. |
| Ease of use | C | No rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations. |
| Platforms and integrations | B | Web, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Yext is for
- Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
- Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit
Who it is not for
- Skip it if you're one small business, as there's no self-serve plan
- Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
- Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
- Watch out: the phone apps are for Scout only, and the main platform runs in a browser
Good to know
Good for
- Brands and franchises with hundreds or thousands of locations
- Regulated industries such as healthcare and financial services
- Teams tracking location visibility in AI answers alongside Google
Worth knowing
- No prices are published: every product is sold after a demo with the sales team.
- Built for enterprise brands; the site offers no self-serve plan for a single small business.
- Reviews, social, local pages and site search are separate Yext products alongside Listings.
- The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Yext's current pricing could not be confirmed from its own site.
There's no free plan and no trial on record, only a demo with the sales team.
We could not confirm Yext’s current prices from its own site, so this guide lists no plans. yext.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Enterprise listings, reviews and AI visibility for many locations. Here is what it does, as its own site describes it, and what it covers: public API, AI agents, AI search visibility, local listings.
Reviews, social and local pages are separate Yext products.
- Listings distribution
- Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- Listings Verifier
- Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- Scout AI visibility agent
- Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- Rich profiles and analytics
- Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.
- Enterprise controls
- Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.
- MCP and APIs
- Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.
Where it runs
- Web
- iOS
- Android
What it works with
- Google Business Profile
- Apple Business
- Bing
- Yelp
- Tripadvisor
- Uber Eats
- OpenAI
Yext is made by Yext, and has been around since 2006.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/61
Other local SEO tools it is graded above
Yext's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
It stands best on features (B, above 48 of 61) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Yext’s own letter is outlined.
- CValue for moneyAbove 11 of 61
- FFree plan and trialAbove 0 of 61
- BFeaturesAbove 48 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Yext you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Business Profile, Apple Business and Bing among them, and has an API.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Yext’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Uberall, SOCi, Synup, BrightLocal and Moz Local
The 5 tools Yext is most often weighed against, with where each one differs from it.
- 2.0GPA
Uberall
Paid
Listings, reviews and local social for multi-location brands.
- Yext also covers AI agents.
- Uberall also covers reports and review collection.
- 1.8GPA
SOCi
Paid
AI agents for listings, reviews and social at multi-location brands.
- Yext also covers AI search visibility.
- SOCi also covers surveys, chatbots and review collection.
- 2.4GPA
Synup
Free trial · from $39/mo
Local marketing platform with an AI agent, priced by location band.
- Only Yext lists iOS and Android apps.
- Synup also covers rank tracking and review collection.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- Only Yext lists iOS and Android apps.
- Yext also covers AI agents.
- BrightLocal also covers reports, rank tracking and review collection.
- 2.0GPA
Moz Local
From $16/mo
Listings, reviews and local rank grids from Moz, priced per location.
- Only Yext lists iOS and Android apps.
- Yext also covers AI agents and AI search visibility.
- Moz Local also covers reports, rank tracking and review collection.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Yext free?
No. Yext is a paid product.
What platforms does Yext work on?
Yext is available on Web, iOS and Android.
Does Yext have a Windows app?
No Windows app was listed when its pages were read on Oct 23, 2026. Yext is listed for Web, iOS and Android.
Does Yext have a macOS app?
No macOS app was listed when its pages were read on Oct 23, 2026. Yext is listed for Web, iOS and Android.
Is Yext open source?
Yext is not described as open source on its own site, as read on Oct 23, 2026.
Does Yext have an API?
Yes. Yext offers a public API, according to its own site.
What does Yext integrate with?
Yext's listing names Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI.
Who makes Yext?
Yext is made by a company of the same name. It dates from 2006.
What are the alternatives to Yext?
The closest alternatives to Yext in our directory are Uberall, SOCi, Synup, BrightLocal and Moz Local.
How does Yext compare with other local SEO tools?
Yext's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
Could I make my own version of Yext?
To replace Yext you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from Yext’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Yext's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Yext. Prices change, so check yext.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Yext, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/yext
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Yext: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/yext
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/yext/guide
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See our other guides
The best-graded local SEO tools after Yext, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Yext’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Yext is a trademark of its owner, and this guide is not made, paid for or approved by Yext. Prices and plans change: check yext.com before you buy.