BrightLocal vs Yext (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Yext if

• Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
• Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit

Look elsewhere if

• Skip it if you're one small business, as there's no self-serve plan
• Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
• Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
• Watch out: the phone apps are for Scout only, and the main platform runs in a browser

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Yext

• No prices are published: every product is sold after a demo with the sales team.
• Built for enterprise brands; the site offers no self-serve plan for a single small business.
• Reviews, social, local pages and site search are separate Yext products alongside Listings.
• The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Yext

Listings distribution

Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.

Listings Verifier

Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.

Scout AI visibility agent

Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.

Rich profiles and analytics

Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.

Enterprise controls

Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.

MCP and APIs

Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Yext

Pricing could not be confirmed. See yext.com.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Yext

No public discounts listed.