Reputation vs Yext (2026): which should you pick?
As of Oct 23, 2026, Yext grades higher than Reputation: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Yext grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Reputation
Reviews, listings and feedback platform for multi-location brands
From $80/mo
Which one is for you
Pick Reputation if
- Fits if you're a brand with dozens or thousands of locations handling reviews centrally
- Works for healthcare, automotive and property groups that need industry review sites
Look elsewhere if
- Watch out: every plan is bought through a sales call, and the billing term isn't stated
- Not for you if you want to try it first, as there's no free plan or trial
- Watch out: Competitive Insights, Actions and the Social Suite are add-ons with no published price
- Pricey if you need industry sites like Yelp, Tripadvisor or Vitals, which come as Premium Sources at extra cost
- Watch out: 125 or more locations need a custom Enterprise quote
Pick Yext if
- Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
- Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit
Look elsewhere if
- Skip it if you're one small business, as there's no self-serve plan
- Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
- Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
- Watch out: the phone apps are for Scout only, and the main platform runs in a browser
How we grade them
| 1.8GPAReputationWeak | 2.0GPAYextFair | |
|---|---|---|
| Value for money | CRep Core is $80 a location a month, above this category's dearer quarter ($59) but short of its dearest tenth ($99). Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price. | CNo price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. |
| Free plan and trial | FNothing free: no free plan and no trial, and every plan is bought through a sales call. | FNothing free. There's no free plan and no trial on record, only a demo with the sales team. |
| Features | CReview requests and AI replies, listings on 100+ sites, location pages with review schema, an AI readiness score, sentiment analysis and surveys. The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record. | BDirect listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products. |
| Ease of use | CNo rating on record. It's set up through sales for many locations, with access split by brand, region or location. | CNo rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Listings sync to Google, Apple Maps, Yelp, Bing, Facebook and 100+ other sites, and CRM or EHR links are paid extras. | BWeb, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP. |
| Best for | reviews and listings for big multi-location brands | listings for brands with hundreds of locations |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reputation and Yext. How we grade
Where they differ
- Reputation also covers surveys and review collection.
- Yext also covers AI agents.
In commonWebAI search visibilityLocal listings
At a glance
| Reputation | Yext | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $80 per location / month | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Reputation.com, Inc. | Yext |
| Price read from | reputation.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Reputation
- Every plan is bought through a sales call; there is no free plan or free trial, and the page does not say whether prices are billed monthly or yearly.
- Competitive Insights, Actions and ticketing, and the Social Suite are paid add-ons with no published price.
- Industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings come as Premium Sources, and CRM or EHR connections as Premium Integrations, at extra cost.
- Pricing for 125 or more locations is a custom Enterprise quote.
Yext
- No prices are published: every product is sold after a demo with the sales team.
- Built for enterprise brands; the site offers no self-serve plan for a single small business.
- Reviews, social, local pages and site search are separate Yext products alongside Listings.
- The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.
Key features
Reputation
- Review requests and replies
- Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses.
- Listings and local SEO
- Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location.
- Location pages
- SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data.
- AI search readiness
- A per-location AI readiness score with a ranked action plan, and an AI Reputation Manager that shows how listings are read and ranked.
- Insights and Reputation IQ
- Sentiment and topic analysis across reviews and feedback, a Rep Score per location, and Reputation IQ for asking questions of that data in plain language.
- Surveys and Actions
- Collect private feedback through surveys, and with the Actions add-on turn complaints into tickets routed to the right team.
Yext
- Listings distribution
- Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- Listings Verifier
- Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- Scout AI visibility agent
- Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- Rich profiles and analytics
- Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.
- Enterprise controls
- Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.
- MCP and APIs
- Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.
Plans
Reputation
Rep Core$80
per location / month; billing term not stated
Review collection, requests and AI responses, plus business listings and local SEO. Sold through sales.
Rep Core + Pulse$115
per location / month; billing term not stated
Adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and one basic survey template. Sold through sales.
Rep Core + Surveys$150
per location / month; billing term not stated
Adds six custom survey templates, email survey requests, targeted outreach campaigns and deeper experience insights. Sold through sales.
EnterpriseCustom
For 125 or more locations, with dedicated infrastructure and a customer success manager.
Yext
Pricing could not be confirmed. See yext.com.
Common questions
Which is cheaper, Reputation or Yext?
As of Oct 23, 2026, Reputation starts at $80 per location / month, and Yext has no price we could confirm.
Which has a free plan, Reputation or Yext?
As of Oct 23, 2026, neither Reputation nor Yext has a free plan.
Which platforms do Reputation and Yext run on?
As of Oct 23, 2026, only Yext lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.