Birdeye vs Reputation (2026): which should you pick?
As of Oct 23, 2026, Birdeye grades higher than Reputation: 2.0 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Oct 23, 2026 · graded Oct 18, 2026 and Oct 23, 2026 by ToolGPA
Birdeye grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Birdeye
Review management and AI agents for multi-location local businesses
Paid
Reputation
Reviews, listings and feedback platform for multi-location brands
From $80/mo
Which one is for you
Pick Birdeye if
- Fits if you run a franchise or a brand with dozens of locations
- Works for dental, healthcare, car and home service businesses that want reviews and listings on one contract
Look elsewhere if
- Skip it if you want to see a price before talking to sales, as none is published
- Not for you if you run a single shop and want to try it free first, as there's no free plan or trial
- Not for you if you sell online and need reviews of each product on your store
- Watch out: pricing is set by the products deployed at each location, under one contract, rather than by seats
- Tight if you want a quick start, as there's a sales quote and a lot of platform to set up across locations
Pick Reputation if
- Fits if you're a brand with dozens or thousands of locations handling reviews centrally
- Works for healthcare, automotive and property groups that need industry review sites
Look elsewhere if
- Watch out: every plan is bought through a sales call, and the billing term isn't stated
- Not for you if you want to try it first, as there's no free plan or trial
- Watch out: Competitive Insights, Actions and the Social Suite are add-ons with no published price
- Pricey if you need industry sites like Yelp, Tripadvisor or Vitals, which come as Premium Sources at extra cost
- Watch out: 125 or more locations need a custom Enterprise quote
How we grade them
| 2.0GPABirdeyeFair | 1.8GPAReputationWeak | |
|---|---|---|
| Value for money | CNo price is published: the pricing page asks for your number of locations and contact details before you get a quote, and Birdeye prices by the products deployed at each location, not by seats. With nothing to compare, it sits at C, the grade for no stated price. | CRep Core is $80 a location a month, above this category's dearer quarter ($59) but short of its dearest tenth ($99). Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price. |
| Free plan and trial | FNo free plan and no trial on record. You ask for a quote and sign a contract, so there's no way to look around for free first. | FNothing free: no free plan and no trial, and every plan is bought through a sales call. |
| Features | BIt covers the whole job: AI review requests on the channel most likely to get a reply, AI replies within industry rules, every site's reviews in one inbox with a score per location, competitor benchmarks, and positive reviews turned into branded posts. | CReview requests and AI replies, listings on 100+ sites, location pages with review schema, an AI readiness score, sentiment analysis and surveys. The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record. |
| Ease of use | C4.32 from 508 App Store ratings, which is middling. There's a lot of platform to set up across locations, and you start with a sales quote rather than a sign-up. | CNo rating on record. It's set up through sales for many locations, with access split by brand, region or location. |
| Platforms and integrations | BWeb, iPhone and Android, with Salesforce, HubSpot, ServiceTitan, Housecall Pro, Jobber, QuickBooks Online, Square and Dentrix. No desktop app is listed, which keeps it off an A. | BWeb only, with no desktop or phone app. Listings sync to Google, Apple Maps, Yelp, Bing, Facebook and 100+ other sites, and CRM or EHR links are paid extras. |
| Best for | reviews for brands with many locations | reviews and listings for big multi-location brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Birdeye and Reputation. How we grade
Where they differ
- Birdeye also covers AI agents, reports and chatbots.
- Reputation also covers AI search visibility and local listings.
In commonWebSurveysReview collection
At a glance
| Birdeye | Reputation | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $80 per location / month |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Birdeye Inc | Reputation.com, Inc. |
| Price read from | Not confirmed | reputation.com |
| Checked | Oct 18, 2026 | Oct 23, 2026 |
Worth knowing
Birdeye
- No prices are published: the pricing page asks for the number of locations and contact details before giving a quote.
- Birdeye says it prices by the products deployed at each location under one contract, not by seats.
- It is aimed at multi-location businesses; the pricing form starts at 1 to 3 locations and runs past 1,000.
Reputation
- Every plan is bought through a sales call; there is no free plan or free trial, and the page does not say whether prices are billed monthly or yearly.
- Competitive Insights, Actions and ticketing, and the Social Suite are paid add-ons with no published price.
- Industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings come as Premium Sources, and CRM or EHR connections as Premium Integrations, at extra cost.
- Pricing for 125 or more locations is a custom Enterprise quote.
Key features
Birdeye
- Review requests at the right moment
- An AI agent asks each customer for a review on the channel most likely to get a reply and prompts for detail in the review.
- AI review replies
- Writes responses in the brand's voice within industry rules, and either posts them on its own or holds them for approval.
- All review sites in one place
- Gathers ratings and reviews from every site for every location into one inbox, with a reputation score per location over time.
- Reviews turned into posts
- Picks strong reviews and designs branded graphics to post on social media and the business's website, by location.
- Competitor benchmarks
- Compares each location's ratings and visibility against named competitors, location by location.
- Wider platform
- The same contract can add listings, social posting, a chatbot, surveys, ticketing, appointments and reminders by voice, email and text.
Reputation
- Review requests and replies
- Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses.
- Listings and local SEO
- Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location.
- Location pages
- SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data.
- AI search readiness
- A per-location AI readiness score with a ranked action plan, and an AI Reputation Manager that shows how listings are read and ranked.
- Insights and Reputation IQ
- Sentiment and topic analysis across reviews and feedback, a Rep Score per location, and Reputation IQ for asking questions of that data in plain language.
- Surveys and Actions
- Collect private feedback through surveys, and with the Actions add-on turn complaints into tickets routed to the right team.
Plans
Birdeye
Pricing could not be confirmed. See birdeye.com.
Reputation
Rep Core$80
per location / month; billing term not stated
Review collection, requests and AI responses, plus business listings and local SEO. Sold through sales.
Rep Core + Pulse$115
per location / month; billing term not stated
Adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and one basic survey template. Sold through sales.
Rep Core + Surveys$150
per location / month; billing term not stated
Adds six custom survey templates, email survey requests, targeted outreach campaigns and deeper experience insights. Sold through sales.
EnterpriseCustom
For 125 or more locations, with dedicated infrastructure and a customer success manager.
Common questions
Which is cheaper, Birdeye or Reputation?
As of Oct 23, 2026, Birdeye has no price we could confirm, and Reputation starts at $80 per location / month.
Which has a free plan, Birdeye or Reputation?
As of Oct 23, 2026, neither Birdeye nor Reputation has a free plan.
Which platforms do Birdeye and Reputation run on?
As of Oct 23, 2026, only Birdeye lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.