Birdeye vs Grade.us
We give Birdeye a 2.0 GPA and Grade.us a 2.4, out of 4.0. Grade.us grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Birdeye
Review management and AI agents for multi-location local businesses
Paid
Grade.us
White-label review management for agencies and local businesses
Free trial · from $99/mo
How we grade them
| 2.0GPABirdeyeFair | 2.4GPAGrade.usFair | |
|---|---|---|
| Value for money | CNo price is published: the pricing page asks for your number of locations and contact details before you get a quote, and Birdeye prices by the products deployed at each location, not by seats. With nothing to compare, it sits at C, the grade for no stated price. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location. Set against its listed rivals, the local review tools, that's the middle. More locations get cheaper, from $60 each down to $25 at 101+, which suits agencies and chains more than one shop. |
| Free plan and trial | FNo free plan and no trial on record. You ask for a quote and sign a contract, so there's no way to look around for free first. | CNo free plan, but a 14-day trial for 3 seats with no credit card. Texting, the API and the white-label dashboard aren't in it unless sales turns them on, and there are no refunds afterwards. |
| Features | BThe whole job and more: AI review requests on the channel most likely to get a reply, AI replies within industry rules, every site's reviews in one inbox with a score per location, competitor benchmarks, and good reviews turned into branded posts. | BThe whole local review job: review landing pages for hundreds of sites, email, text and MMS requests with follow-ups, monitoring with alerts, replies to Google and Facebook, review streams with schema, social sharing and branded reports. Agencies get reseller tools on top. |
| Ease of use | C4.32 from 508 App Store ratings, which is middling. There's a lot of platform to set up across locations, and you start with a sales quote rather than a sign-up. | CNo store rating on record. There's a fair bit to set up: campaigns, landing pages, integrations and reports, and the agency side adds client accounts and branding. Built for marketers more than shop owners. |
| Platforms and integrations | BWeb, iPhone and Android, with Salesforce, HubSpot, ServiceTitan, Housecall Pro, Jobber, QuickBooks Online, Square and Dentrix. No desktop app is listed, which keeps it off an A. | BWeb, with Google Business Profile, Facebook, Salesforce, HubSpot, QuickBooks Online, Mailchimp, Constant Contact and Zapier, plus an API. No phone or desktop app is listed. |
| Best for | reviews for brands with many locations | agencies reselling review management |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Birdeye and Grade.us. How we grade
Where they differ
- Only Birdeye lists iOS and Android apps.
- Birdeye also covers AI agents, surveys and chatbots.
In commonWebReportsReview collection
At a glance
| Birdeye | Grade.us | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial with 3 seats, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Birdeye Inc | Grade Us, Inc. |
| Price read from | Not confirmed | grade.us |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Birdeye
- Brands and franchises with many locations to manage
- Healthcare, dental, automotive and home service businesses
- Teams that want reviews, listings and social posting under one contract
Grade.us
- Marketing agencies reselling review management under their own brand
- Multi-location businesses that want one price per location
- Local businesses that want more reviews on Google and Facebook
Worth knowing
Birdeye
- No prices are published: the pricing page asks for the number of locations and contact details before giving a quote.
- Birdeye says it prices by the products deployed at each location under one contract, not by seats.
- It is aimed at multi-location businesses; the pricing form starts at 1 to 3 locations and runs past 1,000.
Grade.us
- There is no free plan, and Grade.us says it does not give refunds; cancelling keeps access until the paid period ends.
- Text messaging, API access and the white-label dashboard are not in the free trial unless sales turns them on.
- Putting your own logo on the dashboard costs $440 a year, free at 100 seats.
- The free trial covers 3 seats; after it ends you choose a plan to keep using the account.
Key features
Birdeye
- Review requests at the right moment
- An AI agent asks each customer for a review on the channel most likely to get a reply and prompts for detail in the review.
- AI review replies
- Writes responses in the brand's voice within industry rules, and either posts them on its own or holds them for approval.
- All review sites in one place
- Gathers ratings and reviews from every site for every location into one inbox, with a reputation score per location over time.
- Reviews turned into posts
- Picks strong reviews and designs branded graphics to post on social media and the business's website, by location.
- Competitor benchmarks
- Compares each location's ratings and visibility against named competitors, location by location.
- Wider platform
- The same contract can add listings, social posting, a chatbot, surveys, ticketing, appointments and reminders by voice, email and text.
Grade.us
- Review funnel landing pages
- Sends customers to a mobile review page with instructions for hundreds of review sites, plus widgets, buttons, QR codes and an on-site kiosk mode.
- Email and text campaigns
- Customizable email, SMS and MMS review request sequences with automatic follow-ups, de-duplication and bulk uploads of recipients.
- Review monitoring
- Watches major, local and industry review sites, sends alerts and lets you reply to Google and Facebook reviews from one dashboard.
- Review marketing
- Streams reviews to your website with schema markup, a floating carousel and a WordPress plugin, and auto-shares good reviews to social media.
- White-label reports
- Branded, scheduled review performance reports by web, PDF or CSV, with campaign open, click and conversion tracking.
- Reseller tools
- Agencies get prospect reports, a local client finder, pitch decks and custom domains, and can add their logo to the dashboard.
Plans
Birdeye
Pricing could not be confirmed. See birdeye.com.
Grade.us
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with review request campaigns, review monitoring, review widgets and reports.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label review management to resell to clients, by quote; the page's calculator lists it from $400 a month for 10+ seats.
Ways to pay less
Birdeye
No public discounts listed.
Grade.us
- Annual discount
Save 20% with annual billing
Grade.us's plans page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
